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检索条件"丛书名=Lecture Notes in Networks and Systems"

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Social Media Influencer Marketing: The Effects of Influencer Attributes on Purchase Intention, the Mediating Role of Perceived Characterization

Social Media Influencer Marketing: The Effects of Influencer...

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International Conference on Business and Technology on Navigating the Technological Tide - The Evolution and Challenges of Business Model Innovation (ICBT)

作者： Abdinur, Ikran Shamim, Amjad Mohamed, Mahdi Jamhuriya Univ Sci & Technol Mogadishu Somalia Univ Teknol Petronas Seri Iskandar Perak Malaysia

ISBN: (纸本)9783031674334;9783031674341

This study aims to look into the credibility of influencers and how they affect consumer purchase intention, as well as how perceived characterization can act as a mediator between the influencer and the consumer. This is an explanatory and cross-sectional study using the quantitative analysis method. The results of this research demonstrated that a person's physical attractiveness and social attractiveness both have a significant and favorable influence on purchase intention, although a person's credibility and physical attractiveness had a minor impact on either variable. Also, this study result shows an influencer's physical attractiveness has a substantial impact on the para-social relationship they have with an endorser. On the other hand, the credibility of an influencer has a significant effect on their purchase intent. The examination of the findings revealed that social attractiveness had a strong and favorable effect on the credibility of the influencer. It was also observed that social attractiveness has a substantial effect on the para-social relationship that exists between that follower and a social media influencer. This study contributes to the knowledge of social media influencer marketing by demonstrating that perceived characterizations have a mediating role between influencer attributes such as physical and social attractiveness and followers' purchase intentions.

关键词： Influencer Marketing Para-Social Relationships Credibility Physical Attractiveness Social Attractiveness Purchase Intention

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The Formation of a Virtual Educational Environment as an Element in the System of Improving the Digital Competences of Teachers 26th

The Formation of a Virtual Educational Environment as an Ele...

引用

26th International Conference on Interactive Collaborative Learning (ICL) - Towards a Hybrid, Flexible and Socially Engaged Higher Education / 52nd IGIP International Conference on Engineering Pedagogy

作者： Sazhko, Halyna Nechuiviter, Olesia Kovalchuk, Anastasiia Fatieieva, Lina Ukrainian Engn Pedag Acad UA-61003 Kharkiv Ukraine Natl Sci Ctr Hon Prof MS Bokarius Forens Sci Inst UA-61177 Kharkiv Ukraine

ISBN: (纸本)9783031526664;9783031526671

Under influence of latest information and communication technologies, the processes of digital transformation are taking place in all areas of social development: economy, production, public administration, legislative sphere, socio-cultural sphere, science and education. Undoubtedly, specialist in any field has tomeet modern requirements of the digital society, and the problem for the education system is the formation of such a specialist. Modern social development and formation of a competitive specialist underlies digitalization of education, which requires an appropriate level from teachers as subjects of the educational process, digital educational environment, corresponding improvement of training system and professional development of pedagogical workers. These are the issues that are raised in the study. The analysis of the main legal normative documents that determine the direction of the development of pedagogical education in Ukraine and regulate the procedure for improving skills. The research analysis of the leading Ukrainian and European scientists gave grounds for a detailed consideration of the system main components to improve digital competences of teachers. The components of digital competence are singled out and ways of their formation and improvement are proposed. There is considered a problem of qualitative renewal of the system for a professional development of pedagogical workers, in particular, in the field of digitalization. A virtual educational environment is proposed to form and improve digital competences, its modular structure and fill it with the necessary digital educational resources. The expediency of its implementation and use to ensure the improvement of the digital competence of teachers has been scientifically substantiated.

关键词： Virtual educational environment Digital competence Professional development of teachers

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Collaborative Virtual Reality Environment Structural Model Development for Higher Education Remote Learning 15th

Collaborative Virtual Reality Environment Structural Model D...

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15th International Conference on Interactive Mobile Communication, Technologies and Learning (IMCL) - Smart Mobile Communication and Artificial Intelligence

作者： Cibulska, Evija Bolocko, Katrina Riga Tech Univ Dept Comp Graph & Comp Vis Riga Latvia

ISBN: (纸本)9783031543265;9783031543272

The modern education environment has been facing multiple technological and social challenges in recent years. Due to recent global events such as the COVID-19 pandemic, multiple rising technologies such as Virtual Reality and Artificial Intelligence solutions have been introduced as an alternative to traditional learning methods. At the higher education level, universities are now looking for solutions that could modernize the ever-changing learning environment as well as digitalize already existing educational content, find ways to make study courses more understandable and contextually adaptable to each individual student and their learning style. The goal of this research is an in-depth assessment of development tools for collaborative Virtual Reality Environment (VRE) design and evaluation of the technological limitations and challenges for the implementation of remote laboratories in higher education. A remote laboratory is an interactive digital solution for collaborative work within a virtual classroom. Collaborative VRE can provide an inclusive and immersive learning experience, however, extensive research into the necessary tools and functionality is needed for the development and implementation of this technology in higher education.

关键词： Virtual Reality Collaborative Learning Remote Laboratories

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Intensive Robotics Course Projects Improve Higher Education Students' Intrinsic Motivation and Learning Outcomes 15th

Intensive Robotics Course Projects Improve Higher Education ...

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15th Conference on Robotics in Education (RiE)

作者： Jormanainen, Ilkka Yigzaw, Samuel Tukiainen, Markku Univ Eastern Finland Sch Comp POB 111 Joensuu 80101 Finland

ISBN: (纸本)9783031670589;9783031670596

With the fast-evolving applications of AI and machine learning, the applications and capabilities of robots have seen a rapid growth. This makes learning robotics a trending exercise today. Therefore, a special attention needs to be put on robotics education to ensure that relevant concepts are covered, while driving the interest and motivation of the learners. This research explores a case study of teaching robotics courses to undergraduate and master's students at the University of Eastern Finland. We evaluated the leveraged intrinsic motivation of the students during an intensive course project work that account to 50% of the total course evaluation. The study spans two consecutive deliveries of the courses and uses pre- and post-course surveys based on Intrinsic Motivation Instrument (IMI). The results show that the intensive use of project-based practice and learning has significantly increased the students' intrinsic motivation towards robotics and motivates them to further advance their knowledge in field. On the other hand, the level of stress and anxiety that the students experienced did not significantly improve during the course as they described the issue remained a challenge as learning robotics was a new experience to many of them and that it is an open field one can practice his/her creativity in the limitless dimension of the discipline. Our results provide recommendations for the good practices of teaching robotics at university level and discusses the potential facilities that a more effective teaching may require.

关键词： robotics intrinsic motivation higher education self-determination

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Design and Implementation of the Integrated Program for the Master of Engineering Course in Welding Engineering Technology, KMUTNB Harmonize to International Welding Engineer, IIW Responding to the Need of Thailand 4.0/IR 4.0 26th

Design and Implementation of the Integrated Program for the ...

引用

作者： Sethakul, Panarit Phattanasak, Matheepot Koehler, Thomas Lekapat, Sukanjana Ode-sri, Adisorn Teekasap, Anwida Jitngamkam, Kanokwan Welding Inst Thailand Bangkok Thailand King Mongkuts Univ Technol North Bangkok Fac Tech Educ Bangkok 10800 Thailand Tech Univ Dresden D-01069 Dresden Germany Rajamangala Univ Technol Lanna Chiang Mai 50300 Thailand

ISBN: (纸本)9783031530210;9783031530227

The aim of this research was 1) to design the integrated program for the Master of Engineering course in Welding engineering technology at CIT, KMUTNB, and 2) the designed program shall harmonize with the international welding engineer of WIT, IIW. The research procedure was divided into 3 stages. The 1(st) stage was to design and develop an integrated program to harmonize the international Institute of Welding (IIW) requirements and the Graduate College. The 2(nd) stage was to proceed with a quality teaching and learning process by following the related procedures of CIT and the Graduate College. The 3(rd) stage was to evaluate the developed model by examinations. The comparative analysis of compatibility is applied in the 1st stage for curriculum integration of the subject-based course (MWET) harmonized with the module-based course (IWE) in terms of topics, course contents and teaching hours. The samples focused on 11 students who graduated with a Master of Engineering in welding engineering technology and were granted IWE diploma. The data collection tool was the evaluation form with questionnaires and a 5-level rating scale for the usefulness and appropriateness of the integrated program. The results showed that after students obtained the Master of Engineering Degree and IWE Diploma, the knowledge gained in all four modules was at a relatively high level ((X) over bar = 4.30), and the knowledge that could be applied to work was at a high level ((X) over bar = 3.94) and (2) this integration program is best suited for industries (72.7%) such as welding engineers and welding coordinators that are required by Thailand 4.0.

关键词： Integrated Program Curriculum development International Welding Engineer Thailand 4.0/IR 4.0

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Exploring Integrated Teaching Approaches, Methods, and Strategies: Relevance for Educators in the Contemporary Classroom

Exploring Integrated Teaching Approaches, Methods, and Strat...

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International Conference on Business and Technology on Navigating the Technological Tide - The Evolution and Challenges of Business Model Innovation (ICBT)

作者： Ramani, A. Naga Mahesh, Jayashree Birla Inst Technol & Sci Pilani BITS Pilani Pilani 333031 India

ISBN: (纸本)9783031674334;9783031674341

This research delves into the integration of teaching approaches, methods, and strategies in contemporary Higher Education (HE), addressing challenges posed by the demands of 21st-century that include the impact of the COVID-19 pandemic, technological interventions, and demographic shifts. The study employs content analysis to explore outcomes of teaching approaches, methods, and strategies in diverse higher education sectors. Findings identify the favorable shift in these elements emphasizing the need for educators to adapt, to the evolving educational realm. The study underscores the importance of pedagogical training for teachers of higher education for inclusive and effective learning, contributing to enhanced teaching practices and student outcomes in the dynamic higher education landscape. Limitations include the reliance on a single database, and future research should focus on designing pedagogical training for teachers of higher education for sustained adaptability amid transformative global trends.

关键词： Teaching Approaches Teaching Methods Teaching Strategies Contemporary Classroom Higher Education

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Applying a Level Assessment System in Group Project-Based Learning for Teachers of Engineering Disciplines 26th

Applying a Level Assessment System in Group Project-Based Le...

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作者： Karstina, Svetlana Karagandy Univ 28 Univ Skaya St Karaganda 100028 Kazakhstan

ISBN: (纸本)9783031526664;9783031526671

The success of applying the methods of group project learning in engineering teacher training largely depends on the trainer's ability to use various assessment strategies and tools. In accordance with this, the aim of the work is to develop and approbate the model of level assessment of group project work. The presented results were obtained on the basis of the analysis of the results of project work of the trainees of the module "Problem-based, project-based and practice-based learning" developed within the international project ENTER "Engineering Educotors Pedagogical Training", co-financed by the Erasmus + program of the European Union. The group project work of the students was assessed using a model that included motivational, operational, reflexive and creative levels. The correlation analysis of the results of the level assessment showed that the initiative of the project team members depends on communication and planning of the project work, and the effectiveness of project implementation can be improved by increasing such indicators as consistency, relevance, responsibility, resource analysis. Based on the analysis of the results of level assessment and evaluation of teachers' readiness to apply methods of problem-based, project-based and practice-based learning it is shown that the project self-assessment is influenced by the experience of teaching activity, motivation of trainees to transform their own educational courses, high competition between project groups, positive bias towards themselves and negative bias towards others, methodological inertia.

关键词： Group work Assessment Project-based learning

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A Long-Term Impact on Attitudes Towards Science After Five Years of a STEM Intervention 26th

A Long-Term Impact on Attitudes Towards Science After Five Y...

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作者： Elliniadou, Elena Sofianopoulou, Chryssa Harokopio Univ Athens Greece

ISBN: (纸本)9783031526664;9783031526671

There is a longstanding research discussion on how important the introduction of science and modern Physics is, as early as in primary school, and how crucial this is for attitudes toward science. Early experiences affect later decisions in high school subjects and life, concerning professional pathways. At the same time, there is a global concern about students' low expectations that prevent them from STEM careers. PISA reports keep underlining the importance of science and confirming that teenage students lack the motivation and confidence to choose a science-related future. In 2017, a study of a STEM teaching intervention in a Greek upper primary school (K-6) was conducted. In 2022, the teenage participants of that study (aged 17) were invited to attend a focus group discussion to evaluate the impact that the experience had on their school or professional aspirations, five years after the initial intervention. The outcomes of the discussion indicate a very positive impression and memory of it and also revealed other issues of middle school science lessons and attitudes towards science.

关键词： Attitudes Towards Science STEM Scientific Literacy Evaluation

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The Impact of Hybrid Spaces in Higher Education Experiential Learning 26th

The Impact of Hybrid Spaces in Higher Education Experiential...

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作者： Monachesi, Paola Univ Utrecht Dept Languages Literature & Commun Trans 10 NL-3512 JK Utrecht Netherlands

ISBN: (纸本)9783031533815;9783031533822

The recent Covid-19 pandemic has accelerated the creation of hybrid learning spaces in which students connect and interact through a mix of physical and technology-mediated encounters. However, these changes were often abrupt and didn't develop in parallel to appropriate pedagogical approaches. This paper focusses on the spatial dimension of the learning process and in its role in fostering innovative pedagogical approaches. Based on a case study framed in a course being offered at Utrecht University in the Netherlands, and the changes in spatial context triggered by the pandemic, we show that hybrid spaces can give rise to a more flexible and personalized learning experience in higher education. By exploring new ways to integrate the physical and digital dimensions, it is possible to create hybrid spaces that facilitate community creation able to enhance the learning experience through collaborative experiential learning.

关键词： Hybrid spaces Experiential learning Higher education Hyflex learning

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***@UnivAQ: A Cybersecurity Educational Training Path for High School and University Students 14th

***@UnivAQ: A Cybersecurity Educational Training Path for Hi...

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14th International Conference on Methodologies and Intelligent systems for Technology Enhanced Learning

作者： Caruso, Federica Peretti, Sara Tiberti, Walter Cassioli, Dajana Di Mascio, Tania Univ Aquila Dept Informat Engn Comp Sci & Math Laquila Italy Univ Aquila Ctr Excellence DEWS Laquila Italy

ISBN: (纸本)9783031735370;9783031735387

We are experiencing the core of the Fourth Industrial Revolution, living in a digitally interconnected world. This digital interconnectedness has improved social interactions and work efficiency but has also led to an increase in the frequency and complexity of cybersecurity threats. Consequently, the need for cybersecurity professionals has exponentially increased. However, there is a shortage of cybersecurity professionals, and their training is a constant battle due to the lack of specific cybersecurity training. Thus, became imperative to create cybersecurity programs aimed at producing cybersecurity professionals. The present paper goes in this direction by presenting the ***, a pioneering cybersecurity program for high school and university students aged 16-24, in the University of L'Aquila (UnivAQ) venue: ***@UnivAQ. Moreover, we analyzed the registration number of high school and university students at the UnivAQ program during the editions from 2020 to 2023. The preliminary results are worrying, with a considerable decrease in registration numbers in 2023. The awareness of this decrease has led us to propose and implement strategic activities to improve the success of such program. Concluding, this paper paves the way for a reflection on how to effectively address the cybersecurity challenges of the near future, which are expected to be even more interconnected than the current ones.

关键词： Cybersecurity Education Students Training Program

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