Letting Go of the Words: Writing Web Content that Works

丛 书 名：Interactive Technologies

版本说明：2nd ed.

作     者：Redish, Janice (Ginny) 

I S B N：(纸本) 9780123859303 

出 版 社：Morgan Kaufmann_RM 

出 版 年：2012年

页      数：xxvii, 333 p. :页

主 题 词：Computer Science and Technology 

学科分类：12[管理学] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 0839[工学-网络空间安全] 08[工学] 080402[工学-测试计量技术及仪器] 0804[工学-仪器科学与技术] 0812[工学-计算机科学与技术（可授工学、理学学位）] 

摘      要：Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the *** material on content strategy, search engine optimization, and social mediaLots of new and updated examplesMore emphasis on new hardware like tablets, iPads, and iPhones