It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects

作     者：Sharon, Tomer 

I S B N：(纸本) 9780123851307 

出 版 社：Morgan Kaufmann_RM 

出 版 年：2012年

页      数：lv, 240 p. :页

主 题 词：Computer Science and Technology 

学科分类：1305[艺术学-设计学（可授艺术学、工学学位）] 0711[理学-系统科学] 13[艺术学] 07[理学] 08[工学] 081101[工学-控制理论与控制工程] 0811[工学-控制科学与工程] 0812[工学-计算机科学与技术（可授工学、理学学位）] 071102[理学-系统分析与集成] 081103[工学-系统工程] 

摘      要：It Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research *** a 2012 Notable Computer Book for Information Systems by Computing ReviewsFeatures a series of video interviews with UX practitioners and researchersProvides dozens of case studies and visuals from international research practitionersProvides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skillsPresents tried and tested techniques for working to reach positive, useful, and fruitful outcomes