The Digital Crown: Winning at Content on the Web

版本说明：1

作     者：Leibtag, Ahava 

I S B N：(纸本) 9780124076747 

出 版 社：Morgan Kaufmann_RM 

出 版 年：2013年

主 题 词：Computer Science and Technology Human Computer Interaction 

学科分类：08[工学] 0812[工学-计算机科学与技术（可授工学、理学学位）] 

摘      要：In 1997, Bill Gates famously said Content is king. Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a *** Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book youl learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. Youl learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers. This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for *** easy-to-follow, simple breakdowns of the major ideas behind engaging with your customerLearn both the theoretical and practical applications of content and communication on-lineMaximize on the case studies and real-world examples, enabling you to find the best fit for your own business