Negotiated Agency in the Face of Consumption Constraints: A Study of Women Entrepreneurs in Subsistence Contexts

作     者：Venugopal, Srinivas Viswanathan, Madhubalan 

作者机构：Univ Vermont Grossman Sch Business Burlington VT 05405 USA Loyola Marymount Univ Coll Business Adm Los Angeles CA 90045 USA Univ Illinois Gies Coll Business Dept Business Adm Champaign IL USA 

出 版 物：《JOURNAL OF PUBLIC POLICY & MARKETING》 (公共政策与营销学杂志)

年 卷 期：2021年第40卷第3期

页      面：336-353页

核心收录：

学科分类：12[管理学] 120202[管理学-企业管理（含：财务管理、市场营销、人力资源管理）] 0202[经济学-应用经济学] 02[经济学] 1202[管理学-工商管理] 020205[经济学-产业经济学] 

基　　金：Sheth Foundation 

主　　题：consumption constraints poverty subsistence entrepreneurship well-being 

摘      要：Millions of women entrepreneurs in subsistence contexts face consumption constraints while embedded in strongly patriarchal social institutions. In these contexts, the place for women is believed to be within the home as homemakers and not in the market as entrepreneurs. Yet these women are able to overcome gender-based institutional barriers and engage with the marketplace as entrepreneurs as a way to overcome consumption constraints. The authors conducted a longitudinal qualitative study of women entrepreneurs in low-income neighborhoods of Chennai, India, to understand (1) what motivates women to overcome the gender-based institutional barriers to entrepreneurial action and (2) how they can overcome the iron cage of institutional norms to initiate and sustain entrepreneurial action. The findings help the authors theorize the process of negotiated agency and elaborate on the microprocesses that underlie its enactment. Substantively, they demonstrate how consumption constraints in poverty trigger entrepreneurial agency among low-income women. The authors build on the findings to offer welfare-enhancing policy recommendations.