Platform-based innovation ecosystems: Entering new markets through holographic strategies

作     者：Barile, Sergio Simone, Cristina Iandolo, Francesca Laudando, Antonio 

作者机构：Sapienza Univ Rome Dept Management Rome Italy 

出 版 物：《INDUSTRIAL MARKETING MANAGEMENT》 (工业销售管理)

年 卷 期：2022年第105卷

页      面：467-477页

核心收录：

学科分类：0202[经济学-应用经济学] 02[经济学] 1202[管理学-工商管理] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 020205[经济学-产业经济学] 

主　　题：Platforms Innovation ecosystems Platform-based innovation ecosystems Holographic strategies Digital algorithms Platform envelopment 

摘      要：The platformization seems to be a demiurgic force, increasingly (re)shaping this millennium and its socio-economic, technological and physical structures, institutions, and human lives. Innovation ecosystems are experiencing this platformization, leading to the rise of platform-based innovation ecosystems. However, the industrial and managerial literature still lacks a shared definition, a consistent theoretical and strategic frame-work to explain how platform-based innovation ecosystems emerge and replicate from market to market. This conceptual work attempts to fill those gaps by integrating the extant literature on innovation ecosystems in two ways. First, moving from the literature on innovation ecosystems and industry platforms, using systems thinking framing, it explains the platformization of innovation ecosystems through the double lens structure-system. Second, it identifies the holographic strategy as one of the typical patterns featuring platform-based innovation ecosystem envelopment beyond extant market boundaries. These conceptualizations have insightful theoretical, managerial, and policy implications. In particular, the work discusses the ecosystem as a valid unit of analysis for understanding such an unprecedented shaped-by-platform landscape. Then, it describes the growth strategies of the platform-based innovation ecosystem supporting the platform sponsor in mastering multipoint competition. Eventually, the study pinpoints crucial issues for policymakers in regulating the impact that plat-formization is having on society.