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作者机构:Department of Information Management National Chi Nan University Nantou County Taiwan Division of Research and Development National Taichung University of Science and Technology Taichung Taiwan Faculty of Data Science City University of Macau Macau China Department of Information Management National Changhua University of Education Changhua City Taiwan
出 版 物:《Managerial and Decision Economics》
年 卷 期:2024年第45卷第4期
页 面:1773-1792页
学科分类:0202[经济学-应用经济学] 02[经济学]
摘 要:This study endeavors to examine the factors influencing consumers intentions to purchase self-driving cars. The data collected from 174 respondents underwent analysis using the partial least squares technique. The findings reveal that relative advantage, compatibility, trialability, and observability significantly impact consumer attitudes. Additionally, consumer attitude, subjective norm, and perceived behavioral control were identified as significant influencers of the intention to purchase a self-driving car. Furthermore, achievement vanity was observed to moderate the effect of observability on consumer attitude. These results offer critical theoretical insights and practical implications for the adoption of self-driving cars.