Using 'word of mouth' to find community structure in an online IMS system

作     者：LIN, Rong-heng ZOU, Hua YANG, Fang-chun 

作者机构：State Key Lab of Networking and Switching Technology Beijing University of Posts and Telecommunications Beijing 100876 China 

出 版 物：《Journal of China Universities of Posts and Telecommunications》 (J. China Univ. Post Telecom.)

年 卷 期：2008年第15卷第SUPPL.期

页      面：88-93页

核心收录：

学科分类：1202[管理学-工商管理] 0809[工学-电子科学与技术（可授工学、理学学位）] 08[工学] 

基　　金：This work is supported by the National Natural Science Foundation of China (60672121)  the Hi-Tech Research and Development Program ot China (2003AA121520)  the National Basic Research Program of China (2009CB32Q4Q6) 

主　　题：Marketing 

摘      要：Presence is a feature that is used widely in lots of system, especially in IMS. The presence system in IMS also provides application developer and end user with a chance to new style applications. But the presence system in IMS has some problems. Previous researches show that the traffic increases rapidly with the presentity number grows. In this study, we would treat the system in a different way by introducing some social networking concepts to the architecture. Moreover, we would focus on how to apply and generate community in the dynamic and online environment. A word of mouth marketing principle would be used to model the community generating procedure. The presence system would works like a marketing environment. Experiment with simple math analysis show this approach is effective for distributed community generating. © 2008 The Journal of China Universities of Posts and Telecommunications.