基于DEMATEL的农村电商发展的影响因素及对策建议

作     者：刘珊珊 

作者机构：上海工程技术大学管理学院上海 

出 版 物：《电子商务评论》 (E-Commerce Letters)

年 卷 期：2025年第14卷第1期

页      面：3290-3297页

学科分类：120202[管理学-企业管理（含：财务管理、市场营销、人力资源管理）] 12[管理学] 0202[经济学-应用经济学] 02[经济学] 1202[管理学-工商管理] 020205[经济学-产业经济学] 

主　　题：农村电商 DEMATEL 

摘      要：本文以农村电商为研究对象,在确定了农村电商发展影响因素体系的基础上,构建出基于DEMATEL的农村电商发展影响因素模型,对农村电商发展影响因素进行了中心度、原因度分析,绘制出作用因果图,直观地展示了农村电商发展的影响因素,并依据影响层次最深的关键因素提出相应对策与建议,可为推进乡村振兴战略,促进农村电商长远发展提供参考。This paper takes rural e-commerce as the research object, on the basis of determining the influencing factor system of rural e-commerce development, constructs the influencing factor model of rural e-commerce development based on DEMATEL, analyzes the influencing factors of rural e-commerce development in terms of centrality and cause and effect, and draws the role of the causal diagram, which intuitively demonstrates the influencing factors of rural e-commerce development and puts forward corresponding countermeasures and recommendations based on the key factors that have the deepest level of influence. Countermeasures and suggestions can provide reference for promoting rural revitalisation strategy and long-term development of rural e-commerce.