电子商务赋能养老领域的研究动向——基于CiteSpace的文献可视化分析

作     者：田智力 

作者机构：上海工程技术大学管理学院上海 

出 版 物：《电子商务评论》 (E-Commerce Letters)

年 卷 期：2025年第14卷第1期

页      面：2498-2508页

学科分类：120202[管理学-企业管理（含：财务管理、市场营销、人力资源管理）] 12[管理学] 0202[经济学-应用经济学] 02[经济学] 1202[管理学-工商管理] 020205[经济学-产业经济学] 

主　　题：电子商务 老年人 赋能 CiteSpace 

摘      要：为更好促进我国电子商务在养老领域的发展,文章运用CiteSpace软件分析了1994年~2024年中国知网收录关于主题为“(电子商务OR网络平台) + 老年人的文献进行可视化知识图谱分析。结果显示,2015年以前国内关于电子商务与养老研究的文献较少,但在逐步增加,到2015年达到峰值;2015年以后又逐渐减少。核心作者及合作机构比较分散,但研究机构、研究学者数量较多,分布较广。发文期刊集中在经济学、政治学、法学、人口学、文化学等。通过对关键词共现、聚类、历史演进以及突现分析,研究发现,该领域的研究热点主要集中在智慧养老、老年人、互联网、电子商务、医养结合、数字鸿沟、乡村振兴、互助养老、社会资本等。今后还需加强电子商务赋能养老的多学科交叉研究,提升研究质量与数量,扩大研究范围与热点,关注实践应用与政策支持等。In order to better promote the development of e-commerce in the field of elderly care in China, this paper uses the CiteSpace software to analyze the literature on the theme of “(e-commerce OR online platform) + elderly collected by the China National Knowledge Infrastructure from 1994 to 2024. The results show that before 2015, the number of literature on e-commerce and elderly care in China was relatively small and gradually increased, reaching a peak in 2015. After 2015, it gradually decreased. The core authors and cooperative institutions are relatively dispersed, but the number of research institutions and scholars is relatively large and distributed widely. The journals of publication are concentrated on economics, politics, law, demography, culture, etc. Through the analysis of keyword co-occurrence, clustering, historical evolution and emergence, the study found that the research hotspots in this field mainly focus on smart elderly care, elderly people, the Internet, e-commerce, health and nursing integration, digital divide, rural revitalization, mutual aid elderly care, social capital, etc. In the future, it is necessary to strengthen the multi-disciplinary cross-research on e-commerce empowering elderly care, enhance the quality and quantity of research, expand the scope of research and hotspots, pay attention to practical applications and policy support, etc.