智慧老龄化背景下银发电商发展模式创新研究

作     者：汪启凤 

作者机构：上海工程技术大学管理学院上海 

出 版 物：《电子商务评论》 (E-Commerce Letters)

年 卷 期：2025年第14卷第1期

页      面：3652-3658页

学科分类：0202[经济学-应用经济学] 02[经济学] 020205[经济学-产业经济学] 

主　　题：智慧老龄化 银发经济 老年人群 消费行为 

摘      要：当前,我国正处于人口老龄化与数字化转型的双重进程之中。智慧老龄化战略与银发电商的深度融合,紧密契合了我国人口结构变迁与社会经济发展的新趋势。老龄人口不仅代表着一个庞大的消费市场,其消费需求层次亦在持续升级,展现出日益多元化的特征。随着互联网技术的普及,老年人口的互联网接入率实现了显著提升,为银发经济的发展奠定了坚实的基础。积极发展银发经济,已成为有效实施国家老龄化战略的重要抓手。在智慧老龄化背景下,电子商务作为连接供需两端的桥梁,扮演着至关重要的角色。通过提供适老化、服务化的电商产品体系,不仅能够充分激活老龄人口的消费潜力,还能够高效整合医院、养老机构、社区等多方资源,共同为银发群体量身定制并推动开发、设计、制造更多元化、更细致入微的适老化产品与服务,推动适应老龄化社会需求与电商产业生态的协同发展,探索并构建银发电商领域的创新发展模式,具有重要的理论意义与实践价值。At present, China is in the dual process of population aging and digital transformation. The deep integration of smart aging strategy and silver power generation providers is closely in line with the new trend of China’s population structure change and social and economic development. The aging population not only represents a huge consumer market, but also continuously upgrades the level of consumer demand, showing the characteristics of increasingly diversified people. With the popularization of Internet technology, the Internet access rate of the elderly population has been significantly improved, laying a solid foundation for the development of the silver economy. Actively developing the silver economy has become an important starting point to effectively implement the national aging strategy. In the context of intelligent aging, e-commerce, as a bridge connecting supply and demand, plays a vital role. By providing suitable aging, service electricity product system, not only can fully activate the consumption potential of the aging population, also can efficiently integrate hospitals, pension institutions, community resources, tailored for silver groups and promote development, design, manufacturing more diversified, more detailed aging products and services, promote to adapt to the needs of the aging society and the coordinated development of electricity industry ecology, explore and build the innovation development mode in the field of silver generator, has important theoretical significance and practical value.