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作者机构:Department of Marketing & Supply Chain Management Fogelman College of Business and Economics The University of Memphis Memphis TN United States Department of Civil Engineering Engineering Science The University of Memphis Memphis TN United States Master of Public Health Program The University of Memphis Memphis TN United States Department of Marketing Ohio University Athens OH United States Graduate Program in City and Regional Planning The University of Memphis Memphis TN United States
出 版 物:《Health Marketing Quarterly》 (Health Mark. Q.)
年 卷 期:2016年第33卷第4期
页 面:353-368页
学科分类:12[管理学] 0202[经济学-应用经济学] 1204[管理学-公共管理] 120402[管理学-社会医学与卫生事业管理(可授管理学、医学学位)] 1004[医学-公共卫生与预防医学(可授医学、理学学位)] 1202[管理学-工商管理] 10[医学]
主 题:Active transportation children’s health minority populations safe routes to school
摘 要:Thirty years ago, nearly half of the children in the United States walked or rode their bikes to school. Today, less than 15% of children actively commute to school. With the growing obesity epidemic, encouraging children to walk or bike to school has become a national priority. This research examines factors that influence parental decisions allowing their children to walk to school in an urban environment to identify effective marketing and communication strategies to reach those parents. Results indicate differences in parental perspectives across populations;suggestions for effectively marketing the Safe Routes to School program to minority populations are provided. © 2016, Copyright © Taylor & Francis Group, LLC.