ASSIGNING SALESMEN TO ACCOUNTS TO MAXIMIZE PROFIT

作     者：LODISH, LM 

作者机构：UNIV PENNWHARTON SCHPHILADELPHIAPA 19104 

出 版 物：《JOURNAL OF MARKETING RESEARCH》 (市场营销研究杂志)

年 卷 期：1976年第13卷第4期

页      面：440-444页

核心收录：

学科分类：12[管理学] 120202[管理学-企业管理（含：财务管理、市场营销、人力资源管理）] 0202[经济学-应用经济学] 02[经济学] 1202[管理学-工商管理] 020205[经济学-产业经济学] 

主　　题：Sales management Sales personnel Marketing Time management Geography Territories Mathematical programming Mathematical models Programming models Mathematical procedures 

摘      要：A mathematical programming model and linear programming solution procedure are developed to assign salesmen to accounts and simultaneously to determine appropriate time allocations to the accounts. The model is useful for sales situations in which geographic locations of accounts are close and the interaction of the salesman with the account is relatively important in the marketing mix. An implementation example is discussed.