On the Study of Consumer Typologies

作     者：John G. Myers Francesco M. Nicosia 

作者机构：Graduate School of Business Administration and Survey Research Center University of California Berkeley. Graduate School of Business Administration and Consumer Research Program Survey Research Center University of California Berkeley. 

出 版 物：《Journal of Marketing Research》 

年 卷 期：1968年第5卷第2期

页      面：182 - 193页

学科分类：120202[管理学-企业管理（含：财务管理、市场营销、人力资源管理）] 12[管理学] 0202[经济学-应用经济学] 02[经济学] 1202[管理学-工商管理] 020205[经济学-产业经济学] 

摘      要：This article presents a new method of empirical classification, shows how it is used to develop a consumer typology, and tests the sensitivity of the typology to various changes in assumptions, operations, and procedures. These operational effects are considered from the viewpoint of their significance in typology generation and for the long-run potential of classification methods and procedures in marketing and market segmentation.