Benefit segmentation of the fitness market

作     者：Brown, Joseph D. 

作者机构：Department of Marketing Ball State University Muncie IN United States 

出 版 物：《Health Marketing Quarterly》 (Health Mark. Q.)

年 卷 期：1992年第9卷第3-4期

页      面：19-28页

学科分类：12[管理学] 0202[经济学-应用经济学] 1204[管理学-公共管理] 120402[管理学-社会医学与卫生事业管理(可授管理学、医学学位)] 1004[医学-公共卫生与预防医学(可授医学、理学学位)] 1202[管理学-工商管理] 10[医学] 

摘      要：While considerate attention is being paid to the fitness and wellness needs of people by healthcare and related marketing organizations, little research attention has been directed to identifying the market segments for fitness based upon consumers perceived benefits of fitness. This article describe three distinct segments of fitness consumers comprising an estimated 50 percent of households. Implications for marketing strategies are also presented. © 1992 Taylor & Francis Group, LLC.