A Model to Investigate the Influence of Channel, Perceived Web Quality, Brand Awareness, Perceived Quality on After-sales Service of the All-in-one Office Products

作     者：Chaisak Chitcharoen Penjuree Kanthawongs Kanokorn Wathanasuksiri Penjira Kanthawongs 

作者机构：School of Business Administration (International Program) Kasem Bundit University Bangkok 10250 Thailand School of Business Administration Bangkok University Bangkok 10110 Thailand Graduate School Bangkok University Bangkok 10110 Thailand 

出 版 物：《Procedia - Social and Behavioral Sciences》 

年 卷 期：2013年第88卷

页      面：8-12页

主　　题：channel web quality perceived quality after-sales service multifunction products 

摘      要：The authors of this study systematically investigated multiple relationships between brand awareness, channel, perceived web quality, and perceived quality toward after-sales service of the all-in-one office products’ company in Bangkok, Thailand. The sales of some single-function products decline after the opening of a multifunction product. Based on marketing theories, flow theory, and the technology acceptance model, independent variables such as brand, channel, perceived web quality, and perceived quality should relate to after-sales service of the company. However, the multiple regression statistic method revealed that only channel, perceived web quality, and perceived quality were positively related to after-sale service of the company.