Boosting the bottom line via internet sales—the case of conference travel

作     者：West, Lawrence A. Upchurch, Randall S. 

作者机构：College of Business Administration University of Central Florida United States Graduate Program Director in the Rosen School of Hospitality Management University of Central Florida United States 

出 版 物：《Journal of Hospitality Financial Management》 (J. Hosp. Fin. Managem.)

年 卷 期：2002年第10卷第1期

页      面：49-60页

学科分类：0821[工学-纺织科学与工程] 0202[经济学-应用经济学] 1202[管理学-工商管理] 08[工学] 082104[工学-服装设计与工程] 

摘      要：There is no doubt that the Internet has become one of the main channels of distribution for a variety of hospitality and tourism-related companies. Because of cost efficiency and ease of access, such electronic distribution channels often serve as useful tools for hospitality and tourism firms to boost their bottom line. This paper presents a case study of the use of Internet registration for conference travel. Using the 1999 annual Civil Affairs conference as a medium, this study ascertained the acceptance and utility of using the Internet for registration and informational purposes for a group of civil affairs officers. Findings reveal that computer usage and Internet access consumer patterns for the sampled travelers are distinctly different from other reported consumer usage profiles. As such, the importance of such electronic distribution channels for meeting planners is better understood. © 2002, Taylor & Francis Group, LLC.