When summarized in a general way,the figures associated with China's television market present us a picture of a fast evolving mass medium with an audience of enormous size and *** of 1999,94% of its 1.2 billion p...
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When summarized in a general way,the figures associated with China's television market present us a picture of a fast evolving mass medium with an audience of enormous size and *** of 1999,94% of its 1.2 billion population(CSM,2001) was able to be reached by the television signals sent from its some 600 local and national *** number of television sets owned by the country was over 300 *** average person spent more than 3 hours per day watching *** some cities such as Beijing and Shanghai,the number of channels that could be received was more than 70 Cable penetration reached 88 million households.
As an individual difference,reactance proneness is a useful and important way of segmenting audience in public health *** Hong Psychological Reactance Scale was developed to measure the individual difference in reacta...
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As an individual difference,reactance proneness is a useful and important way of segmenting audience in public health *** Hong Psychological Reactance Scale was developed to measure the individual difference in reactance proneness. Previous studies indicated that the scale has four factors and is multi-dimensional. Confirmatory factor analyses were performed to test the psychometric properties of the *** study also used both message-specific variables and individual difference variables to test the external consistency of the *** from three independent samples(N=188,200,and 233)confirmed the four factors,but provided evidence that the scale is unidimensional at the second *** for persuasive health communication were also discussed.
This article explores the relationship between the Chinese Government's new social policy,the Internet and youth *** of the ‘Three Represents Theory’indicates that the Government is moving from a directive,top-d...
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This article explores the relationship between the Chinese Government's new social policy,the Internet and youth *** of the ‘Three Represents Theory’indicates that the Government is moving from a directive,top-down approach to managing social and youth development and towards a more consultative,interactive style using the lnternet as a new medium to access and respond to cultural ruptures in the fabric of Chinese *** article draws on the emerging genre of grunge and shock' literature to illustrate the types of cultural ruptures that raise concern among authorities in relation to the direction of youth *** to the change, the Government has begun to utilize key characteristics of the Internet to efficiently consult and interact with youth by linking into the popularity of this controlled new media technology as a way to access this diverse social grouping and provide immediate information on emerging social,and potentially distablising,*** result is that the Government is potentially more responsive to emerging youth issues relating to structures,values and roles in China's rapidly changing social milieu.
Of all China's economic reforms in the twenty plus years since Mao's death,the development in its telecommunications sector is perhaps the most *** a symbol of administrative elitism and officialdom,the teleph...
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Of all China's economic reforms in the twenty plus years since Mao's death,the development in its telecommunications sector is perhaps the most *** a symbol of administrative elitism and officialdom,the telephone has entered into the majority of middle class *** incessant beep of cellular phones on busting city streets. restaurants and palace gardens is a frequent reminder that China is quickly matching pace with the Westernized world in communications ***,China's modernization efforts in its communication and information industry have been acclaimed as the most outstanding evolutionary scenario taking place in international telecommunications(Ganley & Ganley,1989,p.185).The Chinese themselves take great pride in the double-digit growth they have been enjoying since the early 1980s. Teledensity(number of phones per 100 persons)in China was below 1% prior to 1990. The number had been steadily increasing,however,reaching 13% in 2000(28% in cities). In sheer size,China has the largest telecommunication infrastructure and the largest number of users in the world,with 146 million fixed telephone lines and 350 million telephone *** telephone growth is also rapid;in a few years time, penetration had increased to 9.2% with a total number of 120 million subscribers in mid- 2001.
Rationale: Great changes have taken place in China in the past few *** economy has forced itself into almost every facet of Chinese society,media being no exception. Commercialization of news and other cultural produc...
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Rationale: Great changes have taken place in China in the past few *** economy has forced itself into almost every facet of Chinese society,media being no exception. Commercialization of news and other cultural products has made it possible for the media to become competitive as well as creative to be able to offer more and diverse programs for the broadcast media and to publish more newspapers and magazines and expand coverage of important issues for the media.
Consumer goods are *** constitute sources of economic,social, and cultural information for our everyday *** Mary Douglas and Baron Isherwood argued,“[i]nstead of supposing that goods are primarily needed for subsiste...
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Consumer goods are *** constitute sources of economic,social, and cultural information for our everyday *** Mary Douglas and Baron Isherwood argued,“[i]nstead of supposing that goods are primarily needed for subsistence plus competitive display,let us assume that they are needed for making visible and stable the categories of culture.”Goods are carriers of meaning;however,the meaning is not intrinsic in the *** is therefore the process by which these meanings are created and recreated.
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