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The role of independent agents in the success of health insurance market reforms

MILBANK QUARTERLY 2000年第1期78卷 23-+页

作者： Hall, MA Wake Forest Univ Sch Med Dept Publ Hlth Sci Winston Salem NC 27157 USA Wake Forest Univ Sch Law Dept Publ Hlth Sci Winston Salem NC 27157 USA

The impact of reforms on the health insurance markers cannot be understood without more information about the role played by insurance agents and a closer analysis of their contribution. An in-depth, qualitative study of insurance-marker reforms in seven illustrative states forms the basis for this report on how agents help to shape the efficiency and fairness of insurance markers. Different types of agents relate to insurers in their own ways and are compensated differently This study shows agents to be almost uniformly enthusiastic about guaranteed-issue requirements and other components of market reforms. Although insurers devise strategies for manipulating agents in order to avoid undesirable business, these opportunities are limited and do nor appear to be seriously undermining the effectiveness of marker reforms. Despite the layer of cost that agents add to the system, they play an important role in making marker reforms work, and they fill essential information and service functions for which many purchasers have no ready substitute.

关键词：卫生保健改革保险机构/经济学保险健康卫生服务使用研究/方法美国人类

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Creating new market space

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HARVARD BUSINESS REVIEW 1999年第1期77卷 83-+页

作者： Kim, WC Mauborgne, R INSEAD F-77305 Fontainebleau France ITM Res Fontainebleau France

Most companies focus on matching and beating their rivals. As a result, their strategies tend to take on similar dimensions. What ensues is head-to-head competition based largely on incremental improvements in cost, quality, or both. The authors have studied how innovative companies break free from the competitive pack by staking out fundamentally new market space - that is, by creating products or services for which there are no direct competitors. This path to value innovation requires a different competitive mind-set and a systematic way of looking for opportunities. Instead of looking within the conventional boundaries that define how an industry competes, managers can look methodically across them. By so doing, they can find unoccupied territory that represents real value innovation. Rather than looking at competitors within their own industry, for example, managers can ask why customers make the tradeoff between substitute products or services. Home Depot, for example, looked across the substitutes serving home improvement needs. Intuit looked across the substitutes available to individuals managing their personal finances. In both cases, powerful insights were derived from looking at familiar data from a new perspective. Similar insights can be gleaned by looking across strategic groups within an industry;across buyer groups;across complementary product and service offerings;across the functional-emotional orientation of an industry;and even across time. To help readers explore new market space systematically, the authors developed a tool, the value curve, that can be used to represent visually a range of value propositions. Reprint 99105.

关键词：经济竞争/组织和管理卫生保健部门工业/组织和管理卫生服务使用研究/方法组织改革规划技术生产线管理美国

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Developing a marketing program for a long term care nursing home

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Health Marketing Quarterly 1987年第2期4卷 53-61页

作者： Wentz, Charles Alwin Segal, Madhav N. Wentz Health Care Inc IL United States Southern Illinois University Edwardsville IL United States

No abstract available for this article.

关键词：数据收集卫生服务使用研究/方法医护疗养所/组织和管理美国

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Marketing strategies for rural hospitals

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Journal of Hospital Marketing 1987年第3-4期1卷 105-112页

作者： Rao, C.P. College of Business Administration University of Arkansas Fayetteville AR 72701 United States

No abstract available for this article.

关键词：医院管理医院病床数 100张以下医院乡村/组织和管理卫生服务使用研究/方法规划技术美国

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Disease demarketing: The college AIDS challenge

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Health Marketing Quarterly 1994年第3-4期11卷 105-124页

作者： Golden, Linda L. Suder, Andrea J. Institute for Environmental Management Strategies Zale Corporation Centennial University of Texas-Austin United States Andersen Consulting Houston TX United States

The college population is an important target group for AIDS risk behavior demarketing. While college students appear to be factually knowledgeable they reportedly often engage in highrish sexual behaviors. This study sheds light on this incongruity by investigating free association images of AIDS and the salient emotions revealed about the disease. The results suggest that students percecive strongly the finality of the disease with fear and sadness representing the most salient emotions. However, men and women may need to be treated as distinct demarketing and promotional targets. Males and females differ in their image of AIDS which may necessitate developing different promotional messages for each of them in order to more effectively influence attitudinal and behavioral change. © 1994 Taylor & Francis Group, LLC.

关键词：获得性免疫缺陷综合征/预防和控制获得性免疫缺陷综合征/心理学数据收集情绪健康知识态度实践健康促进/方法健康促进/统计学和数值数据卫生服务使用研究/方法卫生服务使用研究/统计学和数值数据性行为学生保健服务/方法学生保健服务/统计学和数值数据美国大学成年人女(雌)性人类男(雄)性

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Marketing pastoral counseling.

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Journal of pastoral care 1984年第4期38卷 274-282页

作者： Lageman, A.G. 23 Cavar Drive Luthersville MD 21093

Identifies, suggests understandings, and illustrates applications of marketing principles as they relate to pastoral counseling services. Describes four approaches to marketing pastoral counseling--traditional, educational, marketing, and fund raising--and gives illustrations of each. A director of an established pastoral counseling center responds to the article in terms of "high density" and "low density" principles and suggests that strategies which emulate the medical model may need to be re-examined by contemporary pastoral counselors.

关键词：卫生服务使用研究/方法马里兰牧师心理治疗

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Maximizing satisfaction and managing dissatisfaction in mental health and human services: A model for administrative practice

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Health Marketing Quarterly 1992年第3-4期9卷 29-36页

作者： Moore, Stephen T. School of Social Work College of Human Environmental Sciences Missouri University Columbia CO 65211 United States

The production satisfaction is central to the delivery of mental health and human service. The most critical fator in service delivery is providing quality care. However, the ways in which services are delivered impacts the perception of quality. This paper provides a model for maximizing satisfaction among client and other importance publics of mental health and human service organizations. © 1992 Taylor & Francis Group, LLC.

关键词：用户满意卫生服务使用研究/方法精神卫生服务/组织和管理精神卫生服务/标准模型理论劝导交谈卫生保健质量美国人类

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Elder consumer preferences of marketing strategies in the human services

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Health Marketing Quarterly 1993年第3-4期10卷 195-210页

作者： Kaye, Lenard W. Reisman, Susan I. Graduate School of Social Work & Research Bryn Mawr College Bryn Mawr PA 19010 United States

The marketing of health and social services to the aged is a relatively recent phenomenon. To explore the role of the older consumer in service marketing, a national analysis of preferred marketing methods in gerontological programs was carried out. Eighteen focus groups comprised of senior center participants (mean = 73.8 years) in six metropolitan areas was conducted (n = 220). Findings document considerable consensus across gender, ethnic, socio-economic, and racial cohorts. Preference was expressed for personal/direct forms of marketing. Regardless of age or level of infirmity, subjects identified with images of active and healthy elders. Sharp distinctions were drawn between marketing conducted by for-profit and not-for-profit organizations, as well as between marketing with a “selling” purpose versus that which is primarily informational. Results lead to recommendations for elder service providers on mounting a meaningful program of market initiatives. Supported by a grant from the AARP Andrus Foundation. © 1993 Taylor & Francis Group, LLC.

关键词：老年人/心理学用户满意/统计学和数值数据数据收集人口统计学集中研讨小组老年人保健服务/利用卫生服务使用研究/方法卫生服务使用研究/统计学和数值数据社会工作/统计学和数值数据美国市区人口女(雌)性人类男(雄)性

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Advances in segmentation modeling for health communication and social marketing campaigns

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Journal of Health Communication 1996年第1期1卷 51-63页

作者： Albrecht, Terrance L. Bryant, Carol Department of Community and Family Health University of South Florida Tampa FL United States

Large-scale communication campaigns for health promotion and disease prevention involve analysis of audience demographic and psychographic factors for effective message targeting. A variety of segmentation modeling techniques, including tree based methods such as Chi-squared Automatic Interaction Detection and logistic regression, are used to identify meaningful target groups within a large sample or population (N = 750-1,000+). Such groups are based on statistically significant combinations of factors (e.g., gender, marital status, and personality predispositions). The identification of groups or clusters facilitates message design in order to address the particular needs, attention patterns, and concerns of audience members within each group. We review current segmentation techniques, their contributions to conceptual development, and cost-effective decision making. Examples from a major study in which these strategies were used are provided from the Texas Women, Infants and Children Program’s Comprehensive Social Marketing Program. © 1996 Taylor & Francis.

关键词：算法健康态度卡方分布聚类分析信息交流人口统计学健康促进/方法 Logistic模型卫生服务使用研究/方法社会工作得克萨斯成年人女(雌)性人类男(雄)性

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Brand name changes help health care providers win market recognition

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Health Marketing Quarterly 1993年第3-4期10卷 41-53页

作者： Keesling, Garland Towson State University Towson MD United States

As the healthcare industry continues to recognize the strategic implications of branding, more providers will undertake an identity change to better position themselves in competitive markets. The paper examines specific healthcare branding decisions, the reasons prompting brand name decisions and the marketing implications for a change in brand name. © 1993 Taylor & Francis Group, LLC.

关键词：卫生设施合并医院改组卫生服务使用研究/方法人名组织改革规划技术公共关系美国

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