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The influence of older consumers' information search activities on their use of health care innovations

Health Marketing Quarterly 1992年第3-4期9卷 67-84页

作者： Strutton, H. David Department of Marketing University of Southwestern Louisiana Lafayette LA 70504 United States Augusta College United States

Researcy has yet to consider the relationship between the older consumers' information search and their use of health care innovations, despite suggestions that such a characterization may prove useful to marketing practitioners. In this investigation of a national sample of autonomous elderly consumers, distinct patterns of information search behavior are observed which distinguish adopters from nonusers of a pair of health care innovations. Implications for marketing health care innovations are discussed. © 1992 Taylor & Francis Group, LLC.

关键词：卫生服务使用研究/方法卫生服务使用研究/统计学和数值数据多元分析病人接受卫生保健的程度/统计学和数值数据问卷调查自我护理/统计学和数值数据自我护理/利用工艺学医学/统计学和数值数据美国

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A health hierarchy of effects model: A synthesis of advertising and health hierarchy conceptualizations

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Health Marketing Quarterly 1991年第1-2期9卷 43-68页

作者： Rouse, Ruby A. Department of Communication Sciences University of Connecticut Storrs CT 06269 U-Box 85850 Bolton Road United States

Work by both advertising and health researchers has independently yielded hierarchy of effects models which can be used to predict campaign success. Unfortunately, however, previous work has been criticized as “common sense” approaches which are more “assumed” than “proven.” This analysis argues that much of the problem is due to the lack of precision often associated with over-simplified “uni-dimenstional” models. Instead, this perspective synthesized a “two-dimensional” health hierarchy of effects model and outlines a pragmatic strategy for campain measurement. © 1991 Taylor & Francis Group, LLC.

关键词：概念形成用户满意评价研究因素分析统计学健康知识态度实践医院/利用卫生服务使用研究/方法模型心理学产前保健/经济学美国女(雌)性人类妊娠

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Marketing long term and senior care services

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Health Marketing Quarterly 1984年第4期1卷 5-18页

作者： Abramovice, Ben Lagona Honda Hospital San Francisco CA United States

No abstract available for this article.

关键词：老年人保健服务/经济学长期医疗/经济学卫生服务使用研究/方法美国老年人人类

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Marketing new hospital chemical dependency programs

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Health Marketing Quarterly 1986年第1期4卷 75-95页

作者： Bergstrom, Carl P. Vice President-Marketing/Outreach St. Benedict’s ACT Ogden UT United States

No abstract available for this article.

关键词：医院计划卫生服务使用研究/方法物质相关性障碍/治疗美国犹他人类

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The impact of marketing on hospital performance

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Journal of Hospital Marketing 1994年第2期8卷 87-112页

作者： Gruca, Thomas S. Nath, Deepika University of Iowa Iowa IA 52242 672 Phillips Hall United States York University Toronto Canada

This study examines the effect of traditional and innovative marketing factors on the overall financial, operations and market performance of 71 not-for-profit hospitals in a metropolitan area. Traditional marketing factors of location, services offered and pricing did influence the financial performance of system-affiliated and non-system hospitals. They also influenced the operating performance of urban hospitals and the market performance of non-teaching institutions. In contrast, the innovative marketing factors of physician relations, community relations and specialized sales forces had no significant influence on performance differences among the hospitals in the entire sample and sub-samples based on geography, teaching involvement and system affiliation. © 1994 by The Haworth Press, Inc. All rights reserved.

关键词：社区和机构的关系数据收集决策组织财务管理医院/统计学和数值数据医院收费医院医生关系医院市区/经济学医院市区/统计学和数值数据医院慈善/经济学医院慈善/统计学和数值数据卫生服务使用研究/方法卫生服务使用研究/统计学和数值数据组织改革专业场所方案评价回归分析美国

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Determinants of health care satisfaction:A national study of hmo and fee-for-service consumers

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Health Marketing Quarterly 1990年第1-2期8卷 31-43页

作者： Dolinsky, Arthur L. Caputo, Richard K. Fairleigh Dickenson University College of Business Administration Madison NJ United States University of Pennsylvania School of Social Work Philadelphia PA 19104-6214 United States

This study examines the extent to which different health care attributes determine health care satisfaction. It employed two national cross-sectional samples, one of HMO members and the other of NON-HMO health care users. The comparative analysis revealed that the pattern of results for both samples were similar. The two most important attributes for both samples were health care costs and availability of specialists. Results suggest different marketing and related management strategies. © 1990 Taylor & Francis Group, LLC.

关键词：用户满意/统计学和数值数据成本及成本分析横断面研究数据收集健康维护组织/利用卫生服务使用研究/方法回归分析专业医学美国

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Marketing a preferred provider organization: Case study of select health

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Journal of Hospital Marketing 1987年第3-4期1卷 83-104页

作者： Gorman, Bruce SELECT Health Emeryville CA 94608 5500 Shcllmound St #210 United States

No abstract available for this article.

关键词：加利福尼亚医院保险健康/组织和管理卫生服务使用研究/方法优先提供医疗服务组织/组织和管理美国

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Basic marketing research for the group practice or, what on earth is targeting and why should i care?

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Health Marketing Quarterly 1983年第1期1卷 69-81页

作者： Hill, Robert C. Marketing Operations San Franciso United States

No abstract available for this article.

关键词：数据收集/方法联合开业/组织和管理卫生服务使用研究/方法病人人类

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The do-it-yourself health care consumer: Preliminary identification and marketing implications

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Health Marketing Quarterly 1991年第3-4期8卷 97-106页

作者： Pinto, Mary Beth Gehrt, Kenneth C. University of Maine United States

Although the presence of do-it-yourself (DIY) segments in some service-markets have long been taken for granted (e.g., home improvement and auto repair), the recent emergence of DIY segments in law, health, and other service-m,arkets has been surprising to many observers. This paper examines the DIY segment in the health service market. The emergence of a DIY segment may be misconstrued by some service-marketers as being synonymous with lost clientele. This paper (1) explains some of the marketing implications of a DIY health services segment and (2) provides a brief profile of the DIY health services consumer. The paper concludes that the DIY segment represents new opportunity rather than lost clientele to service-marketers. © 1991 Taylor & Francis Group, LLC.

关键词：健康态度信息服务卫生服务使用研究/方法美国中西部问卷调查自我护理/统计学和数值数据女(雌)性人类

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Differences in Marketing a New Practice versus Marketing an Established Practice

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Health Marketing Quarterly 1983年第1期1卷 23-28页

作者： Ehrlich, Ann

No abstract available for this article.

关键词：联合开业/组织和管理卫生服务使用研究/方法时间因素

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