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POSTGRADUATE MEDICINE 1999年第4期105卷 31-+页

作者： Bergeron, BP

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关键词：计算机系统/经济学计算机/经济学卫生服务使用研究/经济学卫生服务使用研究/标准研究美国人类

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Avalanche of direct-to-consumer drug marketing brings new questions

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JOURNAL OF THE NATIONAL CANCER INSTITUTE 2000年第12期92卷 964-967页

作者： Newman, L

Regulation of broadcast advertising for prescription drugs began in 1997 when the U.S. Food and Drug Administration issued draft guidelines, which were made final last August. The resulting deluge of advertising—not just on television, but on bus shelters and in magazine, newspaper, and radio ads—has prompted heated opinions from all sides of the debate. Thomas W. Abrams is no stranger to the controversy. “It’s a new area for all of us and it is something that we look at very closely,” said Abrams, director of the FDA’s Drug Marketing, Advertising, and Communications (DDMAC) division. He recognizes that some doctors are uncomfortable with prescription drug ads and those doctors say they are put in the middle when they have precious little time to discuss drug ads with patients. “But on the flip side,” he said, “the advertising can serve an educational function, educate the public about diseases that they were not aware of. That’s a good thing if patients are learning about a real disease.” Abrams acknowledged that direct-to-consumer (DTC) ads have risen dramatically, but stressed that “he is happy that FDA has been effective” in regulating the area. “We watch these ads very carefully,” said Abrams. “What we have found is that the most common violations are not adequately presenting risk information—not presenting a candid representation of the risks of drugs—and overextending who the drug is for—over-promising for more than the indicated population.” FDA has four key requirements that direct-to-consumer advertising must satisfy. The ads must include an 800 number for information, a Web site address, a recommendation to talk to a doctor, and a reference to a magazine for additional information, Abrams said. Abrams recognizes that some physicians think that the ads hurt the public’s health. “I haven’t seen the data,” he said, adding that FDA is “doing our own surveys” to see how the onslaught of DTC advertising affects the public’s health. Downsides Too At the opposit

关键词：焦虑/病因学消费品安全制药工业/标准红细胞生成素/经济学红细胞生成素/治疗应用假阳性反应疲劳/药物疗法疲劳/病因学卫生服务使用研究/标准普查/方法普查/标准肿瘤/并发症前列腺特异抗原/血液美国美国食品和药物管理局阴道涂片/标准人类

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Enhancing the usefulness of quadrant analysis in hospitals: A marriage with discriminant analysis

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Journal of Hospital Marketing 1993年第2期7卷 185-194页

作者： Mullet, Gary M. Gary Mullet Associates Inc. Lawrenceville GA 30244 United States

This paper first looks at traditional quadrant analysis as used in contemporary research. Next, we show an extension to include multiple brands on the same quadrant chart-again consistent with current practice. Then, multiple discriminant analysis results are merged with the quadrant chart data. This makes the resultant chart even more actionable. While the example uses health care data, the methods outlined can be used in other segments of the service industry, as well as for more tangible products. The only limit is the researcher’s imagination. © 1993 Taylor & Francis Group, LLC.

关键词：用户满意/统计学和数值数据判别分析医院/标准医院/统计学和数值数据卫生服务使用研究/标准模型统计学卫生保健质量/统计学和数值数据研究设计美国

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Making use of value marketing in today’s hospital

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Journal of Hospital Marketing 1993年第2期7卷 5-10页

作者： Winston, William J.

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Avoiding the legal pitfalls of testimonials and endorsements.

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Journal of healthcare risk management : the journal of the American Society for Healthcare Risk Management 1997年第1期17卷 7-12页

作者： Garay, E.B. Rutkin, A.S. Rivkin Radler &amp Uniondale NY United States

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Attributes to consider in the marketing of hospice services

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Health Marketing Quarterly 1994年第1期12卷 37-48页

作者： Romanowski, Judith Barnes, Nora Ganim Criminal Appeals Bureau The Legal Aid Society New York NY 10038 United States University of Massachusetts at Dartmouth North Dartmouth MA 02747 United States

No abstract available for this article.

关键词：信息交流卫生设施环境临终关怀医院/组织和管理卫生服务使用研究/组织和管理卫生服务使用研究/标准组织隶属关系以病人为中心医护/标准规划技术规划制订美国人类

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Market orientation and organizational culture in hospitals

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Journal of Hospital Marketing 1996年第1期11卷 3-18页

作者： Proenca, E.J. Hlth Medical Services Administration School of Management Widener University Chester PA 19013 One University Place United States

Hospitals have been advised to respond to environmental pressures by changing from a product to a market orientation. Such changes are difficult to accomplish because of the entrenched behaviors and attitudes of hospital employees. This article proposes organizational culture as the avenue to a market orientation. It describes the role of hospital culture as an antecedent to market orientation. It also suggests ways to develop and maintain a market-oriented culture in hospitals.

关键词：医务工作者的态度行为疗法用户满意医院管理/发展趋势部门间关系人际关系职业间关系卫生服务使用研究/组织和管理卫生服务使用研究/标准模型组织管理组织文化人员医院/心理学人员医院/标准美国人类

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Marketing home health care medical services: The physician’s view

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Health Marketing Quarterly 1993年第3-4期10卷 105-127页

作者： Ryan, Edward J. Phelps, Raymond A. Else School of Management Millsaps College Jackson MS 39210 United States

The authors surveyed physicians serving the Jackson, Mississippi home health care market. They identified problems and studied physician perceptions regarding services provided by home health care agencies, private duty nursing agencies, and durable medical equipment suppliers. Respondents perceived home health care as providing: (1) increased patient satisfaction, (2) greater patient convenience, (3) earlier discharge, and (4) lowered patient costs. They least liked: (1) lack of control and involvement in the patient caring process, (2) paperwork, (3) quality control potential, and the possibility that patient costs could increase. Two sets of implications for health care marketers are presented that involve both national and regional levels. Overall results indicate that a growing and profitable market segment exists and is being served in an effective and socially responsible manner. © 1993 Taylor & Francis Group, LLC.

关键词：医务工作者的态度用户满意/统计学和数值数据决策耐用医疗设备/标准耐用医疗设备/统计学和数值数据家庭医疗保健服务/标准家庭医疗保健服务/统计学和数值数据卫生服务使用研究/标准密西西比医师/心理学医师/统计学和数值数据卫生保健质量/统计学和数值数据问卷调查人类

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Health care advertising: Comparing the attitudes of hospital administrators and consumers

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Journal of Hospital Marketing 1991年第2期5卷 83-94页

作者： Burton, Gene E. School of Business and Administrative Sciences California State University-Fresno Fresno CA 93740-0006 United States

A survey of health care institution administrators and consumers finds that the former give significantly more positive approval to their advertising than their consumers do. In fact, the latter perceive medical advertising to be rather unprofessional. Among the administrators, more positive attitudes toward their advertising is projected by those who have used advertising in the past and by female administrators. © 1991 Taylor & Francis Group, LLC.

关键词：医务工作者的态度健康态度加利福尼亚经济竞争伦理学公共机构医院管理人员/心理学卫生服务使用研究/标准问卷调查性别因素女(雌)性人类男(雄)性

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Marketing guidelines for providers of mental health and chemical dependency services—responding to changes in the packaging and purchase of behavioral health benefits

引用

Health Marketing Quarterly 1993年第3-4期10卷 129-136页

作者： Oss, Monica E. Gettysburg PA United States

No abstract available for this article.

关键词：保健福利计划雇员/发展趋势保险精神病/发展趋势管理医疗规划/发展趋势卫生服务使用研究/标准卫生服务使用研究/发展趋势精神卫生服务/经济学物质滥用治疗中心/经济学美国

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