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检索条件"主题词=卫生服务使用研究/组织和管理"
55 条 记 录,以下是31-40 订阅
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Attributes to consider in the marketing of hospice services
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Health Marketing Quarterly 1994年 第1期12卷 37-48页
作者: Romanowski, Judith Barnes, Nora Ganim Criminal Appeals Bureau The Legal Aid Society New York NY 10038 United States University of Massachusetts at Dartmouth North Dartmouth MA 02747 United States
No abstract available for this article.
来源: 评论
Developing a marketing function in a multi-hospital system: How to define your job
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Health Marketing Quarterly 1985年 第2-3期3卷 37-45页
作者: Larkin, Del Manager of Marketing and Research Evangelical Health Systems Oak Brook IL 60521 United States
No abstract available for this article.
来源: 评论
Obstacles to real strategic marketing in health care: An experiential framework
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Journal of Hospital Marketing 1994年 第2期8卷 19-31页
作者: Zajas, Jay Corporate Management Counsellors Del Rio TX 78840-2006 203 Peacepipe Suite 100 United States
Accelerating technology, increasing competition, changing demographic trends, and fluctuating economic cycles are making it more difficult today to accurately assess a hospital’s strategic opportunities and threats. ... 详细信息
来源: 评论
How to improve occupancy rates by educating the health care consumer
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Journal of Hospital Marketing 1992年 第2期6卷 19-24页
作者: John, Joby Bentley College Waltham MA 02154 175 Forest Street United States
来源: 评论
Health services marketing accountability = tracking your marketing efforts
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Health Marketing Quarterly 1985年 第2-3期3卷 75-83页
作者: Metz, Elizabeth N. Highland Community Hospital Seattle WA 98166 United States
No abstract available for this article.
来源: 评论
The effects of hospital competition on hospital marketing
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Journal of Hospital Marketing 1989年 第2期3卷 13-24页
作者: McKinney, Roger Department of Marketing Memphis State University Memphis TN 38152 United States
No abstract available for this article.
来源: 评论
Referring physician satisfaction: Toward a better understanding of hospital referrals
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Journal of Hospital Marketing 1998年 第2期12卷 95-111页
作者: Ponzurick, T.G. France, K.R. Logar, C.M. Department of Marketing West Virginia University Morgantown WV 26506-6025 PO Box 6025 United States
Customer satisfaction literature has contributed significantly to the development of marketing strategies in the healthcare arena. The research has led to the development of hospital-driven relationship marketing prog... 详细信息
来源: 评论
Health care innovations from the internal marketing perspective
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Journal of Hospital Marketing 1990年 第1期4卷 97-117页
作者: Hassan, Salah S. Foltz, Mary Beth The George Washington University Washington DC 20052 United States Division of Abbott Laboratories Columbus OH 43216 625 Cleveland Avenue United States
This paper presents an opportunity to apply the marketing concept internally to the diffusion and implementation of innovative services which can help organizations to achieve an advantageous external market position.... 详细信息
来源: 评论
Creating a Global Health Care Company
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Journal of Business Strategy 1992年 第2期13卷 4-7页
作者: Bauman, Robert P. chief executive of SmithKline Beecham PLC in London United Kingdom
Global pharmaceutical mergers have spread the huge costs of research and enabled companies to sell their products in countries where they previously lacked a presence. Here's how the Beecham-SmithKline Beckman mar... 详细信息
来源: 评论
Selecting and training the hospital-based physician services representative
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Hospital Topics 1987年 第4期65卷 18-19页
作者: Costello, Michael M. Moses Taylor Hospital Scranton PA United States
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来源: 评论