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An employee wellness program (EWP) marketing system can be analyzed as an adhocracy, an organizational form proposed by Mintzberg and is characterized by sharing of power, mutual adjustment among its members, and ability to innovate. The design parameters of informal behavior, planning and control, liason, and decentralization appear to be particularly important to the success of EWPs. © 1992 Taylor & Francis Group, LLC.

关键词：健康促进/组织和管理阶层社会工业/组织和管理卫生服务使用研究/组织和管理模型理论职业卫生服务/组织和管理组织文化组织目标规划技术美国

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Managing marketing’s return in health care

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Journal of Hospital Marketing 1988年第2期2卷 163-175页

作者： Sobczak, Patrick M. Powers, Thomas L. Allied Health United States The University of Alabama Birmingham AL United States

No abstract available for this article.

关键词：数据收集评价研究医院管理卫生服务使用研究/组织和管理美国

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Marketing a new program begins inside: Your own hospital: How to develop internal support for new or controversial programs

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Hospital Topics 1983年第5期61卷 6-8页

作者： Smith, Leslie R. San Pedro Peninsula Health Services University of Southern California Medical Center United States

A comprehensive plan for developing internal support requires three important phases: Preliminary planning for coordination of all internal communications;a series of small group meetings targeted to the hospital’s diverse internal audiences;and follow-up written communications, including personal letters, information sheets and articles in the ongoing internal publications, to reinforce information from group meetings. An introductory plan such as this may require as much time and effort as any advertising campaign. Why? Bediverse cause your internal audiences are Bediverse and require specially targeted communications. But a more important reason for this expenditure of effort is that your internal audiences represent a vital source of support and referral. Without internal support, a program-especially a nontraditional one-will very likely be undermined by apathy or negativity. The results of developing internal support for a new hospital program should prove it to be the most costeffective espenditure you make. © 1983 Taylor & Francis Group, LLC.

关键词：酒精中毒/治疗加利福尼亚医院管理/发展趋势医院病床数 300至499张卫生服务使用研究/组织和管理人类

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Marketing and health education units

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Health Education Journal 1985年第3期44卷 155-156页

作者： Ashton, Loraine Health Education Council London United Kingdom

A wide range of non-profit organisations are now coming to see marketing as a useful tool. How does this apply in health education and health promotion?. © 1985, Sage Publications. All rights reserved.

关键词：大不列颠健康教育/组织和管理卫生服务使用研究/组织和管理

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The marketing audit-a strategic necessity: Marketing management for the mature non-profit

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Health Marketing Quarterly 1985年第2-3期3卷 93-97页

作者： Sweeney, Robert E. California Emergency Physicians San Francisco CA 94121 United States

No abstract available for this article.

关键词：医院管理医院慈善/组织和管理管理审计卫生服务使用研究/组织和管理组织和管理美国

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Physical environment as a hospital marketing tool

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Journal of Hospital Marketing 1992年第2期6卷 25-35页

作者： Baker, Julie Lamb, Charles W. Valdosta State College in Valdosta GA United States Texas Cliristian University United States

People use tangible cues to form opinions about intangible products such as health care. This paper examines roles that physical environment tangible cues play in: (1) communicating with patients, doctors and staff members;(2) creating favorable patient attitudes;(3) developing positive service quality perceptions;and (4) market segmentation, targeting, and positioning. © 1992 Taylor & Francis Group, LLC.

关键词：信息交流数据收集评价研究卫生设施环境医院病人关系室内设计和家俱卫生服务使用研究/组织和管理病人满意度美国人类

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Benefit segmentation of the fitness market

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Health Marketing Quarterly 1992年第3-4期9卷 19-28页

作者： Brown, Joseph D. Department of Marketing Ball State University Muncie IN United States

While considerate attention is being paid to the fitness and wellness needs of people by healthcare and related marketing organizations, little research attention has been directed to identifying the market segments for fitness based upon consumers' perceived benefits of fitness. This article describe three distinct segments of fitness consumers comprising an estimated 50 percent of households. Implications for marketing strategies are also presented. © 1992 Taylor & Francis Group, LLC.

关键词：健康态度用户参与/心理学用户参与/统计学和数值数据数据收集评价研究因素分析统计学健康状况指标印第安纳卫生服务使用研究/组织和管理身体素质社会经济因素女(雌)性人类男(雄)性

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Evaluating health care services from the perspective of the elderly

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Journal of Hospital Marketing 1992年第2期6卷 127-147页

作者： Shank, Matthew D. Rupich, Reta C. Griffin, Michael G. Avioli, Louis V. Northern Kentucky University Highland Heights KY 41099 United States Washington University Medical Center The Jewish Hospital of St. Louis St. Louis MO 63110 United States

The increasingly important over-50 age group continues to grow, presenting a unique segment for health care marketers. The present study examines the elderly’s expectations and perceptions of service quality, exploring the relationship between service quality and age. In addition, the study investigates lire relationship between the image of an out-patient clinic and the perceived level of service quality. The findings suggest that the elderly expect more information and more personalized attention from the multiple health care providers associated with each service encounter. Implications for exceeding the elderly’s expectation of service quality and future research directions are also presented. © 1992 Taylor & Francis Group, LLC.

关键词：老年人保健服务/标准老年人保健服务/统计学和数值数据医院病床数 300至499张卫生服务使用研究/组织和管理密苏里门诊部医院/标准门诊部医院/统计学和数值数据病人满意度/统计学和数值数据卫生保健质量/统计学和数值数据问卷调查老年人女(雌)性人类

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