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Determining a hospital’s trading area: An application of reilly’s law

Journal of Hospital Marketing 1994年第2期8卷 121-129页

作者： D’Amico, Michael F. Hawes, Jon M. Lewison, Dale M. Department of Marketing University of Akron Akron OH 44325-4804 United States

This paper reports the results of a study examining hospital trading areas. The research involved an application of the ‘‘Law of Retail Gravitation’’ (Reilly 1929) for three hospitals in an urban area of Ohio. First, the paper reviews Reilly’s Law, then various refinements of the original concept are noted. The ‘‘Law’’ is tested by identifying the actual trading areas of the three hospitals and comparing each of these to the areas predicted by Reilly’s Law. While this theory is very logical and offers considerable insight into economic location analysis, characteristics of the hospital marketplace confounded its ability to accurately and consistently predict hospital trading areas in the present study. © 1994 by The Haworth Press, Inc. All rights reserved.

关键词：卫生服务范围/经济学经济竞争/组织和管理卫生服务研究医院病床数医院市区/经济学机构间关系卫生服务使用研究/统计学和数值数据模型理论俄亥俄

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