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The strategic marketing reaction of conventional nonprofit hospitals to the market entry of alternative care provider organizations

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Journal of Hospital Marketing 1994年第2期8卷 131-154页

作者： Schul, Patrick L. Remington, Steven J. Planchon, John M. Department of Marketing Fogelman College of Business and Economics Memphis State University Memphis TN 38152 United States Rhodes College Memphis TN 38112 United States

A study was conducted examining the competitive reaction of incumbent firms to the market entry of new form competition in the health care services industry. Specifically, the study addressed the relative impact of both objective and perceptual characteristics of the threat potential posed by the entrance of alternative care facilities (ACF’s) into markets previously dominated by nonprofit hospital organizations. The results showed that incumbent hospitals tend to rely most extensively on limited, low-risk market differentiation when responding to the threat posed by ACF entrants. Objective characteristics reflective of the structural complexity of the threat were found to be less important in influencing incumbent reaction than were administrators perceptions of new entrant threat. © 1994 by The Haworth Press, Inc. All rights reserved.

关键词：门诊医疗设施/供应和分配方差分析经济竞争/组织和管理卫生服务研究临终关怀医院/供应和分配医院慈善/经济学机构间关系管理医疗规划卫生服务使用研究/统计学和数值数据卫生服务使用研究/发展趋势问卷调查美国

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Physicians’ perspectives of HMOs and marketing: Implications and recommendations

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Health Marketing Quarterly 1994年第1期12卷 113-128页

作者： Ellis, Brien Ellis, George H. Corle, Gary College of Business and Economic University of Kentucky Lexington KY 40506-0034 United States Rankin Family Medical Clinic Pearl MS 39208 3560 Highway 80 East United States University of Kentucky Lexington KY 40506-0034 United States

The authors compare physicians in HMOs and those not in HMOs in order to determine how HMOs have affected their practices. Physicians in HMOs see more patients per day, but recieve less income per patient than physicians not in HMOs;however, both groups of physicians agree that HMOs have not changed marketing practices. In fact, both groups report uncertainty as to the best way to market their practice, and in their understanding of marketing. The physicians do agree that patient referrals are the most important means of patient acquisition;however, both groups report a surprisngly low use of patient questionnaires. Implications and recommendations for HMOs, physicians, and health care marketing researchers are discussed. © 1994 Taylor & Francis Group, LLC.

关键词：医务工作者的态度数据收集教育医学继续健康维护组织/组织和管理肯塔基卫生服务使用研究/统计学和数值数据卫生服务使用研究/利用医师/心理学医师/统计学和数值数据规划技术转诊和会诊人类

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Consumer perceptions of medical information sources: an application of multidimensional scaling

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Health Marketing Quarterly 1993年第3-4期10卷 83-104页

作者： Bunn, Michele D. State University of New York at Buffalo Buffalo NY United States

Multidimensional scaling is widely used in marketing research to characterize the perceived relationships among a set of consumer products. The technique is also well suited to study a number of isses that are of interest to health care marketers. This paper explains multidimensional scaling and provides an illustrative example of health care application. In the research study reported here, the perceptions of various sources of medical information give important insights to a health care organization that is designing a new medical information service for consumers. Other potential applications of the technique for health care marketing are also explored. © 1993 Taylor & Francis Group, LLC.

关键词：卫生服务使用研究/方法卫生服务使用研究/统计学和数值数据纽约问卷调查男(雄)性

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Value of services provided by pharmaceutical companies: Perceptions of physicians and pharmaceutical sales representatives

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Health Marketing Quarterly 1999年第1期17卷 23-31页

作者： Gaedeke, Ralph M. Tootelian, Dennis H. Sanders, Eric E. Department of Management California State University Sacramento CA 95819 United States Park-Davis Pharmaceutical United States

Pharmaceutical sales representatives (PSRs) are a key component of pharmaceutical companies’ marketing strategies in that they are the link between the pharmaceutical company and the physician. PSRs provide various services in order to increase the physician’s prescribing activity of their companies’ products. Given the high cost of recruiting, training, and supporting a PSR, it is important for PSRs to understand the relative significance physicians ascribe to services provided. This study examined whether there is a gap in the perceptions of physicians and PSRs regarding the value of specific services provided by PSRs. Physicians and PSRs who attended medical meetings were surveyed. Results of the study indicated that there were significant differences in the perceived value between PSRs and physicians. Services which were perceived to be less important to physicians than to PSRs were new product detailing, old product detailing, providing product studies and research findings, PSRs serving as expert consultants, and recruiting physicians to participate in FDA approval drug studies. Services for which there were no significant differences of perceived value between the groups included free product samples and promotional luncheons and dinners. © 1999 by The Haworth Press, Inc. All rights reserved.

关键词：医务工作者的态度顾问费用效益分析数据收集药物批准制药工业/经济学药物信息机构/标准药物信息机构/统计学和数值数据卫生服务使用研究/统计学和数值数据劝导交谈医师/心理学医师/统计学和数值数据美国人类

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Medical doctors and consumers view medical advertising

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Health Marketing Quarterly 1991年第1-2期9卷 81-95页

作者： Burton, Gene E. School of Business and Administrative Sciences California State University Fresno CA 93740-0006 United States

This study finds that more and more medical doctors are advertising their services and changing their opinions of that advertising. Overall, consumers still have a more positive attitude toward doctor advertising than do the doctors. Within the medical ranks, specialized dentists reflect a more positive attitude toward the advertising of their services than other practicing doctors. © 1991 Taylor & Francis Group, LLC.

关键词：医务工作者的态度健康态度加利福尼亚用户满意/统计学和数值数据牙医师卫生服务使用研究/统计学和数值数据医师问卷调查美国

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strategic marketing for charitable organizations

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Health Marketing Quarterly 1992年第3-4期9卷 103-114页

作者： Barnes, Nora Ganim Fitzgibbons, Debra A. University of Massachusetts Dartmouth MA 02747 United States University of Massachusetts Dartmouth United States

A new marketing strategy unites major for-profit corporations with charitable organizations in such a way that both benefit. Most major charitable organizations are finding cause related marketing a new strategy for fund raising. The largest charities in the country include the Red Cross, Special Olympics and the American Heart Association have all become involved with cause related marketing and have all realized its benefits. With these benefits come some risk. The decade of the 1990s should include increased awareness and participation among charitable organizations regarding cause related marketing. © 1992 Taylor & Francis Group, LLC.

关键词：商业/经济学商业/组织和管理利害冲突决策组织评价研究基金募集/方法基金募集/统计学和数值数据卫生服务使用研究/方法卫生服务使用研究/统计学和数值数据组织隶属关系组织非盈利/经济学美国

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The relationship between hospital marketing orientation and ceo satisfaction with the marketing function

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Journal of Hospital Marketing 1993年第2期7卷 33-46页

作者： Krampf, Robert F. Graduate School of Management at Kent State University United States

Although hospitals are placing more focus on the marketing function, there is still dissatisfaction reported by CEOs with the marketing function in hospital settings. The authors investigate the relationship between the marketing orientation of a hospital and CEO satisfaction with marketing. It was found that in those hospitals that are truly marketing oriented, CEO satisfaction with marketing is very positive. © 1993 Taylor & Francis Group, LLC.

关键词：医务工作者的态度院长医院/心理学院长医院/统计学和数值数据用户满意数据收集卫生服务使用研究/统计学和数值数据方案评价/统计学和数值数据可重复性结果美国

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How consumers view hospital advertising

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Journal of Hospital Marketing 1994年第2期8卷 73-85页

作者： Andaleeb, Syed Saad Pennsylvania State University Erie Behrend College Erie PA 16563 Station Road United States

This paper examines consumer attitudes toward hospital advertising. The results do not support recent findings in other professional fields that consumers are favorably disposed toward this marketing activity. From a demographic perspective, there were differences in attitudes based on gender, age, and education. Income levels had no significant relationship with attitudes. However, consistent results were found on the relative proportion of consumers who were able to recall hospital advertisements. Mostly, they recalled hospital ads seen on TV and newspapers. © 1994 by The Haworth Press, Inc. All rights reserved.

关键词：健康态度卡方分布社区和机构的关系人口统计学评价研究卫生服务研究医院计划/统计学和数值数据卫生服务使用研究/统计学和数值数据宾夕法尼亚舆论问卷调查成年人老年人女(雌)性人类男(雄)性中年人

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The relationship between consumer attitudes and frequency of advertising in newspapers for hospitals

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Journal of Hospital Marketing 1993年第2期7卷 139-156页

作者： Fisher, Caroline M. Anderson, Claire J. Loyola University New Orleans United States Old Dominion University United States

In the late 1980’s, the hospital industry faced a widespread excess of hospital beds as a result of changes in government reimbursement policies and the building of new facilities over the prior two decades, further exacerbated by technological advances. Hospitals faced the inevitable question of how to compete in this competitive market place. Declining occupancy and threat of closure led many hospitals to embrace marketing and advertising. AHA/Dun- lop estimated that U. S. health-care marketing costs were $1.6 billion in 1986 (Engler 1987). © 1993 Taylor & Francis Group, LLC.

关键词：选择行为用户满意/统计学和数值数据数据收集决策医院/标准路易斯安那卫生服务使用研究/统计学和数值数据卫生保健质量/统计学和数值数据专业医学/标准人类

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Marketing research in hospitals

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Journal of Hospital Marketing 1996年第1期11卷 19-34页

作者： Gourley, David R. Sehorn, Annette García Arizona State University United States Southwest Oklahoma University United States

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