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Competing strategically through market orientation

Journal of Hospital Marketing 1997年第1期12卷 109-122页

作者： Rapert, M.I. Yarbrough, L. Dept. Marketing and Transportation College of Business Administration University of Arkansas Fayetteville AR 72701 United States

As organizations seek to better understand their customers, competitors, and environments, the marketing function effectively serves as the support mechanism for these activities in many industries. Accordingly, in many organizations the marketing concept has been elevated to the stature of a strategic weapon, manifested in the form of market orientation. Market-oriented firms emphasize the collection, organization, and dissemination of information regarding both customers and competitors. This strategy is especially well-suited for the health care industry where customer knowledge is of paramount importance, customer interaction is instantaneous, and customer satisfaction is essential. Results of a national study of general service hospitals suggest that firms which embrace a market orientation benefit through enhanced customer satisfaction and quality.

关键词：信息服务卫生服务使用研究/统计学和数值数据组织方针卫生保健质量角色美国人类

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Cognitive age: Demographic and psychographic dimensions

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Journal of Ambulatory Care Marketing 1990年第2期3卷 51-65页

作者： Barak, Benny Rahtz, Don R. Hofstra University United States College of William and Mary United States

This empirical study, based on a random self-report mail survey, explored perceptions of age among mature Americans aged 60. Respondents were members of a systematic probability sample located in the Mid Atlantic region. Two inner-age dimensions were considered: the first, Cognitive Age, is a measure of self- perceived age and assesses a person’s “actual” age-role self-concept;the second, entitled Youthfulness, is a new measure of youth scored by what percentage a respondent’s Age-of-Birth is greater than his or her Cognitive Age (Chronological Age/Cognitive Age). The study first explored the relationships between the age variables, and then, through Multivariate Analyses of Variance (MANOVAs). © 1990 by The Haworth Press, Inc. All rights reserved.

关键词：年龄因素老年人方差分析认知数据收集人口统计学卫生服务使用研究/统计学和数值数据自我评价(心理学) 美国人类

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Importance/performance analysis: A tool for service quality control by clinical laboratories

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Journal of Ambulatory Care Marketing 1991年第2期4卷 71-88页

作者： Scammon, Debra L. Weiss, Ronald University of Utah United States University Pathologists United States

A study of customer satisfaction with clinical laboratory service is used as the basis for identifying potential improvements in service and more effectively targeting marketing activities to enhance customer satisfaction. Data on customer satisfaction are used to determine the aspects of service most critical to customers, how well the organization is doing in delivery of service, and how consistent service delivery is. Importance-performance analysis is used to highlight areas for future resource reallocation and strategic emphasis. Suggestions include the establishment of performance guidelines for customer contact personnel, the enhancement of timely delivery of reports via electronic transmission (computer and fax), and the development of standardized graphics for request and report forms to facilitate identification of appropriate request forms and guide clients to key items of information on reports. © 1990 Taylor & Francis Group, LLC.

关键词：用户满意实验室/标准卫生服务使用研究/统计学和数值数据质量控制系统分析美国

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Comparative analysis subsegments of the elderly to younger adults

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Journal of Ambulatory Care Marketing 1990年第2期3卷 67-85页

作者： Benet, Suzeanne B. Newman, Bruce I. DePaul University United States

The purpose of this paper is to shed some further insight into the elderly market. Based on the results reported in recent literature in marketing and healthcare, we broke down the elderly market into three subsegments: 55-64;65-74;and over 74. Using a series of general and political lifestyle statements, a comparative analysis was carried out to determine if there were in fact differences between younger consumers and each of the subsegments of the elderly, as well as between each of the subsegments of the elderly. The principal technique used to carry out the analysis was MANOVA. The results indicate that there are significant differences between each of the age groups analyzed, and that more careful attention must be paid to gaining a better understanding of the elderly market. © 1990 by The Haworth Press, Inc. All rights reserved.

关键词：年龄因素老年人数据收集人口统计学生活方式卫生服务使用研究/统计学和数值数据中年人政治问卷调查美国人类

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Market segmentation for multiple option healthcare delivery systems an application of cluster analysis

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Journal of Ambulatory Care Marketing 1990年第2期3卷 101-112页

作者： Jarboe, Glen R. Gates, Roger H. McDaniel, Carl D. University of Texas Arlington United States

Healthcare providers of multiple option plans may be confronted with special market segmentation problems. This study demonstrates how cluster analysis may be used for discovering distinct patterns of preference for multiple option plans. The availability of metric, as opposed to categorical or ordinal, data provides the ability to use sophisticated analysis techniques which may be superior to frequency distributions and cross-tabulations in revealing preference patterns. © 1990 by The Haworth Press, Inc. All rights reserved.

关键词：聚类分析用户参与/统计学和数值数据数据收集决策人口统计学健康维护组织/利用管理医疗规划/利用卫生服务使用研究/统计学和数值数据优先提供医疗服务组织/利用美国

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Elder consumer preferences of marketing strategies in the human services

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Health Marketing Quarterly 1993年第3-4期10卷 195-210页

作者： Kaye, Lenard W. Reisman, Susan I. Graduate School of Social Work & Research Bryn Mawr College Bryn Mawr PA 19010 United States

The marketing of health and social services to the aged is a relatively recent phenomenon. To explore the role of the older consumer in service marketing, a national analysis of preferred marketing methods in gerontological programs was carried out. Eighteen focus groups comprised of senior center participants (mean = 73.8 years) in six metropolitan areas was conducted (n = 220). Findings document considerable consensus across gender, ethnic, socio-economic, and racial cohorts. Preference was expressed for personal/direct forms of marketing. Regardless of age or level of infirmity, subjects identified with images of active and healthy elders. Sharp distinctions were drawn between marketing conducted by for-profit and not-for-profit organizations, as well as between marketing with a “selling” purpose versus that which is primarily informational. Results lead to recommendations for elder service providers on mounting a meaningful program of market initiatives. Supported by a grant from the AARP Andrus Foundation. © 1993 Taylor & Francis Group, LLC.

关键词：老年人/心理学用户满意/统计学和数值数据数据收集人口统计学集中研讨小组老年人保健服务/利用卫生服务使用研究/方法卫生服务使用研究/统计学和数值数据社会工作/统计学和数值数据美国市区人口女(雌)性人类男(雄)性

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The practice of marketing by dentists

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Health Marketing Quarterly 1994年第1期12卷 72-96页

作者： Chandler, E. Wayne Weller, Ralph B. Lumpkin College of Business Eastern Illinois University Charleston IL 61920 United States

The attitudes and practices of dentists regarding the implementation of all the strategic variables in the marketing mix is examined. Factor analysis is used to reduce the data to five factors which are used to describe the attitudes and practices of dentists. The importance of using other marketing variables besides promotion is pointed out along with the implications for influencing dentists to take a broader strategic perspective in the development of their practice. © 1994 Taylor & Francis Group, LLC.

关键词：医务工作者的态度牙医师/心理学牙医师/统计学和数值数据因素分析统计学卫生服务使用研究/统计学和数值数据美国中西部规划技术诊疗工作管理牙科/统计学和数值数据人类

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Assessment of demand for a healthcare system membership plan: An intent translation approach

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Journal of Ambulatory Care Marketing 1991年第2期4卷 37-51页

作者： Gates, Roger Mc Daniel, Carl Jarboe, Glen University of Texas Arlington United States

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关键词：卫生服务需求/统计学和数值数据卫生服务使用研究/统计学和数值数据多机构系统/利用病人接受卫生保健的程度/统计学和数值数据问卷调查美国西南部成年人女(雌)性人类男(雄)性中年人

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Disease demarketing: The college AIDS challenge

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Health Marketing Quarterly 1994年第3-4期11卷 105-124页

作者： Golden, Linda L. Suder, Andrea J. Institute for Environmental Management Strategies Zale Corporation Centennial University of Texas-Austin United States Andersen Consulting Houston TX United States

The college population is an important target group for AIDS risk behavior demarketing. While college students appear to be factually knowledgeable they reportedly often engage in highrish sexual behaviors. This study sheds light on this incongruity by investigating free association images of AIDS and the salient emotions revealed about the disease. The results suggest that students percecive strongly the finality of the disease with fear and sadness representing the most salient emotions. However, men and women may need to be treated as distinct demarketing and promotional targets. Males and females differ in their image of AIDS which may necessitate developing different promotional messages for each of them in order to more effectively influence attitudinal and behavioral change. © 1994 Taylor & Francis Group, LLC.

关键词：获得性免疫缺陷综合征/预防和控制获得性免疫缺陷综合征/心理学数据收集情绪健康知识态度实践健康促进/方法健康促进/统计学和数值数据卫生服务使用研究/方法卫生服务使用研究/统计学和数值数据性行为学生保健服务/方法学生保健服务/统计学和数值数据美国大学成年人女(雌)性人类男(雄)性

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Is performance related to marketing research in the health care industry?

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Journal of Hospital Marketing 1994年第2期8卷 199-225页

作者： Naidu, G.M. Kleimenhagen, Arno Pillari, George D. College of Business and Economics University of Wisconsin-Whitewater Whitewater WI 53190 United States College of Business and Economics University of Wisconsin-Whitewater Whitewater WI 53190 United States Health Care Investment Analysts Inc Baltimore MD 21202 207 East Redwood Street Suite 400 United States

Marketing research has grown to become indispensable for superior performance in packaged goods industries. While health care institutions are spending large amounts on marketing research, few studies focus upon the relationship of marketing research to health care organizational performance. Utilizing a national sample of U.S. hospitals, this article points out that marketing research and superior performance are positively associated. © 1994 by The Haworth Press, Inc. All rights reserved.

关键词：卡方分布评价研究医院管理/标准医院管理/统计学和数值数据医院病床数卫生服务使用研究/方法卫生服务使用研究/统计学和数值数据问卷调查美国

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