Many companies try to connect strategy with the financial plans that actually guide managers' actions, but only a few have devised good linkages. In this case study, the authors describe the steps taken by one org...
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Bruce Lloyd in discussion with Peter Benton, Director General of the British Institute of Management 1985-1991 and author of Riding the Whirlwind, (Basil Blackwell (1990), 206 pp., 16.95 pounds).
Bruce Lloyd in discussion with Peter Benton, Director General of the British Institute of Management 1985-1991 and author of Riding the Whirlwind, (Basil Blackwell (1990), 206 pp., 16.95 pounds).
The concept of 'strategic options' has become firmly established in recent years--this regards choices such as 'organic growth', acquisition, merger, and so on. This paper explores one such route forwa...
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The concept of 'strategic options' has become firmly established in recent years--this regards choices such as 'organic growth', acquisition, merger, and so on. This paper explores one such route forward, the option of joint-ventures. The examination is undertaken within a framework that considers market structures and the pressures for change. Initial sections introduce a form of analysis based upon the work of Michael Porter. This is used to suggest how and why joint-ventures and other alliances are attractive. Later discussion considers some of the practical considerations when setting-up a joint-venture.
An effective marketing strategy should focus on serving profitable customers, not just adding new ones. The author offers five steps that marketers can follow to ensure that their efforts provide the greatest boost to...
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An effective marketing strategy should focus on serving profitable customers, not just adding new ones. The author offers five steps that marketers can follow to ensure that their efforts provide the greatest boost to the bottom line.
Corporate marketers have jumped on the micromarketing bandwagon, but many have discovered that the path to profits contains a number of potholes. This article details three companies' niche marketing mistakes;the ...
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Focuses on problems related to organizational change. Organization structure; Work processes; Management and information processes; Benefits from reorganization and right sizing. INSET: THE VISION THING.
Focuses on problems related to organizational change. Organization structure; Work processes; Management and information processes; Benefits from reorganization and right sizing. INSET: THE VISION THING.
Big disasters remind executives that crisis communications is a critical part of strategic planning. But consciousness fades quickly, and with it, response time. Don't be caught unprepared.
Big disasters remind executives that crisis communications is a critical part of strategic planning. But consciousness fades quickly, and with it, response time. Don't be caught unprepared.
Corporate America has never been as engrossed in the techniques and formulas of competitive analysis and strategy as it has been over the last 10 to 15 years. At the same time that U.S. firms were losing large parcels...
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Corporate America has never been as engrossed in the techniques and formulas of competitive analysis and strategy as it has been over the last 10 to 15 years. At the same time that U.S. firms were losing large parcels of strategic ground to Japanese and German companies, prominent organizations and individuals throughout American business were busy lining up behind a number of popular business theories, most notably:
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