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THE EFFECTIVENESS OF SERVICES MARKETING - PERCEPTIONS OF EXECUTIVE DIRECTORS OF GERONTOLOGICAL PROGRAMS

ADMINISTRATION IN SOCIAL WORK 1994年第2期18卷 69-85页

作者： KAYE, LW BRYN MAWR COLL GRAD SCH SOCIAL WORK & SOCIAL RES300 AIRDALE RDBRYN MAWRPA 19010 USA

Interest in marketing services, as opposed to products, has gained considerable momentum in recent years. The author conducted a survey of human service executives in six metropolitan areas to gauge the current status and efficacy of marketing efforts in programs for the aged. Findings confirm that the majority of health and social service organizations now employ marketing strategies of some kind, although somewhat insensitive and inadequate. The most common indicator of marketing success has been increments in the number of clients served. Health organizations are significantly more likely to measure the effectiveness of marketing efforts than social service agencies. Agencies commonly employ multiple marketing strategies, with face-to-face approaches proving to be the most effective. Least effective are public service messages and commercials on television/radio. The author suggests recommendations for mounting more efficacious and sensitive marketing programs in the human services.

关键词：方案评价问卷调查社会工作/组织和管理社会工作/统计学和数值数据美国市区人口

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Descriptive study of community based agencies serving the elderly in one urban area

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Home Health Care Services Quarterly 1988年第4期8卷 57-74页

作者： Goodman, Patricia Tate, Nellie College of Nursing The University of Tennessee-Memphis Memphis TN 38163 717 Goodman Bldg.800 Madison United States

This pilot project explored the characteristics, services, clientele, concerns, and networks of community based agencies serving the elderly in Memphis and Shelby County, TN. Self-administered questionnaires were mailed to a total of 75 social and home health agencies during the summer of 1986. Data analysis was based upon returns from 31 agencies (43% return) from 23 social service and 9 home health agencies. Descriptive statistics were used in the analysis although the sample of home health agencies limited sequential analysis. Differences between these two major agency types were found in all major areas of study. Gaps were found in service provision;however the major contribution of this study was in illustrating the two rather different conceptual and operational frameworks under which these two agency types operate and the general lack of coordination between these two agency types, most especially by home health agencies, and the need for improvement in connecting linkages. © 1988 Taylor & Francis Group, LLC.

关键词：社区卫生服务/统计学和数值数据家庭医疗保健服务/统计学和数值数据所有权试点项目问卷调查社会支持社会工作/统计学和数值数据田纳西市区人口老年人人类

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Do management tasks differ by field of practice?

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ADMINISTRATION IN SOCIAL WORK 1996年第1期20卷 17-&页

作者： Raymond, GT Teare, RJ Atherton, CR UNIV ALABAMA SCH SOCIAL WORKPOB 870314TUSCALOOSAAL 35487 USA

The authors examine the question:Do management tasks differ by field of practice? Marry social work Master's programs are organized on the principle of specialization by field of practice for both micro- and macro-practice students. Secondary analysis of task data suggests that managers and supervisors with MSW degrees perform the same tasks regardless of the field of practice. The study results suggest a need to examine assumptions of current MSW curriculum organization.

关键词：行政管理人员/教育行政管理人员/统计学和数值数据数据收集教育研究生专业业务/统计学和数值数据社会工作/教育社会工作/组织和管理社会工作/统计学和数值数据专门化作业完成和分析美国

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Elder consumer preferences of marketing strategies in the human services

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Health Marketing Quarterly 1993年第3-4期10卷 195-210页

作者： Kaye, Lenard W. Reisman, Susan I. Graduate School of Social Work & Research Bryn Mawr College Bryn Mawr PA 19010 United States

The marketing of health and social services to the aged is a relatively recent phenomenon. To explore the role of the older consumer in service marketing, a national analysis of preferred marketing methods in gerontological programs was carried out. Eighteen focus groups comprised of senior center participants (mean = 73.8 years) in six metropolitan areas was conducted (n = 220). Findings document considerable consensus across gender, ethnic, socio-economic, and racial cohorts. Preference was expressed for personal/direct forms of marketing. Regardless of age or level of infirmity, subjects identified with images of active and healthy elders. Sharp distinctions were drawn between marketing conducted by for-profit and not-for-profit organizations, as well as between marketing with a “selling” purpose versus that which is primarily informational. Results lead to recommendations for elder service providers on mounting a meaningful program of market initiatives. Supported by a grant from the AARP Andrus Foundation. © 1993 Taylor & Francis Group, LLC.

关键词：老年人/心理学用户满意/统计学和数值数据数据收集人口统计学集中研讨小组老年人保健服务/利用卫生服务使用研究/方法卫生服务使用研究/统计学和数值数据社会工作/统计学和数值数据美国市区人口女(雌)性人类男(雄)性

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PACKAGING EFFECTIVE COMMUNITY-SERVICE DELIVERY - THE UTILITY OF MANDATES AND CONTRACTS IN OBTAINING ADMINISTRATIVE COOPERATION

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ADMINISTRATION IN SOCIAL WORK 1994年第2期18卷 17-43页

作者： WOODARD, KL UNIV WYOMING DEPT SOCIAL WORKLARAMIEWY 82071 USA

Voluntary agreements, mandates, and contracts integrate networks of social service organizations, allowing them to function as coordinated wholes. The author reviews the history of contracting and mandating in the public sector. It is hypothesized that contracted relationships formalize agreements between local organizations dependent on others. Mandated relationships are perceived to be important by policy-makers at a state or federal level. The differential acceptance and rejection of these relationships in the community is explored. Data from social service agencies are used to compare administrator's assessments of the effectiveness of mandated and contracted relationships used to coordinate a group of agencies delivering services to children. When a mandated relationship has been formalized into a contract by a local administrator the perceived effectiveness of that relationship is higher than any other relationship in the community. If the mandated relationship has not been formalized by a contract this relationship is perceived to be the least effective. Important mandated inter-organizational ties without monetary incentives are less likely to work. Local administrators having developed the contracted ties see these ties as producing a higher level of performance.

关键词：合同业务/组织和管理卫生服务研究机构间关系组织目标宾夕法尼亚社会工作/组织和管理社会工作/统计学和数值数据

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DATA-COLLECTION - ARE SOCIAL-WORKERS RELIABLE

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ADMINISTRATION IN SOCIAL WORK 1992年第2期16卷 89-99页

作者： OBRIEN, N MCCLELLAN, T ALFS, D VET ADM MED CTR DEPT SOCIAL WORK1 VET DRMINNEAPOLISMN 55417 USA

Social workers are required to collect a considerable amount of personal information about clients and their families which may be unrelated to direct clinical work. Administrators often use this for the purpose of payment, service documentation, agency planning, and accountability. The worker's concern about the appropriateness of collecting this data may result in poor compliance or even falsification of information. In a survey of Minnesota social workers, noncompliance with data collection requirements was substantial. The authors also found a significant degree of conflict about privacy and confidentiality issues. These findings suggest a basis of concern for those who must rely on accurate data for administrative planning.

关键词：医务工作者的态度机密数据收集/标准数据收集/统计学和数值数据评价研究表格和记录管理健康知识态度实践卫生服务研究信息系统/标准病史记录病案/标准明尼苏达职业病人关系问卷调查社会工作/标准社会工作/统计学和数值数据

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JOB-SATISFACTION AND RETENTION OF SOCIAL-WORKERS IN PUBLIC AGENCIES, NONPROFIT AGENCIES, AND PRIVATE-PRACTICE - THE IMPACT OF WORKPLACE CONDITIONS AND MOTIVATORS

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ADMINISTRATION IN SOCIAL WORK 1994年第3期18卷 93-121页

作者： VINOKURKAPLAN, D HAYARATNE, S CHESS, WA UNIV OKLAHOMA SCH SOCIAL WORKNORMANOK 73019

The authors examine a selected array of agency-influenced work and employment conditions and assess their impact upon social workers' job satisfaction, motivation, and intention to seek new employment. The study makes correlations with past empirical studies on job satisfaction and retention, with staff development concerns as stated in social work administration textbooks, and with conditions subject to administrators' influence. Some specified motivational issues included are salary, fringe benefits, job security, physical surroundings, and safety. The analysis demonstrates the contribution of certain contextual and motivational factors to a prediction of job satisfaction or of intent to leave the organization.

关键词：卫生保健辅助人员/心理学卫生保健辅助人员/统计学和数值数据数据收集人种群/统计学和数值数据评价研究职业满意动机组织非盈利人员的忠诚人员调整/统计学和数值数据私营部门公营部门回归分析薪金和附加福利社会工作/人力社会工作/统计学和数值数据社会经济因素美国工作场所/心理学工作场所/统计学和数值数据成年人女(雌)性人类男(雄)性中年人

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Introduction of ICD-10-AM.

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Health information management : journal of the Health Information Management Association of Australia 1998年第1期28卷 32-33页

作者： Murray, J. Classification and Payments Branch Department of Health and Family Services

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Say it ain't so, Norm! Reflections on who we are

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SOCIAL WORK 2000年第5期45卷 463-466页

作者： Gibelman, M Yeshiva Univ Wurzweiler Sch Social Work Doctoral Program New York NY 10033 USA

\"Norm,\" an ABC sitcom about a hockey player who is doing social work as community service to stay out of jail for tax fraud, conveys a negative image of social workers, yet the character is indeed a social worker by BLS standards. A look at how the government collects and maintains data about social workers can shed light on public perceptions and misperceptions about the social work profession.

关键词：就业/统计学和数值数据伦理学职业专业业务舆论社会工作/统计学和数值数据美国女(雌)性人类男(雄)性

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