过去在知觉价值文献中，虽有不少学者针对傅统服务业进行实证研究，但少有以电视购物此种新兴虚拟产业为研究主题，因此所建立的知觉价值衡量模式并不适合直接套用於电视购物产业。本研究以消费者角度，针对台湾电视购物产业的特质与内涵，以结构方程模式，建构出一套台湾电视购物业顾客知觉价值与顾客忠诚度模式，并验证影响变數间的因果关系；模式中衡量「服务品质」变數系采王玉佩(2007)在「A Service Quality Model-A Study of TV Shopping Industry in Taiwan」一文中所建构的23 题观察变项。
The main purpose of the paper was to confirm the linear structural relationship between teacher self-efficacy and teaching commitment of elementary schools in the health and physical education (HPE) learning field. It...
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The main purpose of the paper was to confirm the linear structural relationship between teacher self-efficacy and teaching commitment of elementary schools in the health and physical education (HPE) learning field. It would help us to understand whether teacher self-efficacy could affect teaching commitment in HPE. The participants included 842 HPE teachers sampled by stratified random cluster sampling method from elementary schools. The research instruments were ”teachers' self-efficacy and teaching commitment scales in the health and physical education” designed by researcher. Finally, the structural equation modeling was utilized to analyze the hypothetical model whether it is fit or not. This result indicated that the goodness-of-fit of the modification model could reach an acceptable standard 〔χ^2(subscript (4)) =8.90, p＞0.05; RMSEA=0.04, GFI=1.00, AGFI=0.98, NFI=1.00, CFI=0.98, RMR=0.01, SRMR=0.01, ECVI=0.05 (0.04~0.07)〕. Self-efficacy is an important psychological dynamic to influence human behavior, and teachers who with higher self -efficacy could have confidence to get more commitment on teaching task. Therefore, teachers' self-efficacy could affect teaching commitment. The conclusion of the study showed that HPE teachers ’self-efficacy affect positively teaching commitment. Based on the findings, to strengthen teachers' self-efficacy could improve teaching commitment in HPE learning field. Therefore, the research suggested that educational administration should provide more in-service training curriculum and encourage teachers to participate more symposiums and workshops, in order to improve teachers’ self-efficacy and further promote teaching commitment.
本研究系以Davis et al.(1992)所提出之修正俊TAM以及Igbaria et al.(1996)的研究模型爲基础，并参酌知识管理系统具有镯特异质性的个人动机舆社会系络议题，建构使用者接受知识管理系统之模型。研究对象爲台湾高科技产业员工共519份有...
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本研究系以Davis et al.(1992)所提出之修正俊TAM以及Igbaria et al.(1996)的研究模型爲基础，并参酌知识管理系统具有镯特异质性的个人动机舆社会系络议题，建构使用者接受知识管理系统之模型。研究对象爲台湾高科技产业员工共519份有效问卷，连用结构方程模式(SEM)验证实徵资料舆理谕模型之契合度，研究结果显示：(1)本研究所提出之模型与实徵资料检测之後，证实在高科技産业环境脉络下，具有相当优良之模型契合度，显示本模型具佳之理喻稳健性舆实务适用性；(2)社会系络的两个因素：主颧规范舆信任均这影响知识管理系统使用者个人动机因素（有用性认知舆愉悦性认知）之显着直接影响因素；(3)社会系络因素（主颧规范与信任）同时也是输出品质、易用性认知舆个人动机因素（有用性认知、愉悦性认知）之间的重要中介变项；(4)算计爲基础的信任、制度爲基础的信任、知识爲基础的信任爲组成信任三个重要的了构面；(5)主颧规范、有用性认知、愉悦性认知篇系统使用之显着直接影响因素，其影响力顺序爲有用性认知、主颧规范、愉悦性认知。这个结果也舆Igbaria et al.(1996)之实证结果相同。
本研究的结果阐述营造组识整体优质之社会系络氛围兴提升组识成员正向之个人动机诱因在使用者接受知识管理系统因素中的重要性，实证结果舆意涵可提供高科技企业发展配套激励方案之参考。
关系行销的目的在发展与维持长期顾客关系，早先的关系行销实证研究焦点大多集中在实体通路组识与组识之间，对於线上拍卖购物虚拟店铺与消费者的关系则逐渐受到重视。关系品质三要素：顾客满意、信任与承诺，已被视为关系行销的主要驱动因子，其对忠诚度的影响性则为本研究的核心议题 。本研究以Berry and Parasuraman (1991)的关系连结方式结合关系品质三要素的观点，以线上拍卖购物虚拟通路市场为研究对象，采用自陈式问卷方式在台湾雅虎奇摩拍卖共取得357份有效问卷作为分析样本，以结构方程模式(SEM)验证研究之假设关系。研究发现：(1)建构之关系行销整合性模式适用於线上拍卖。(2)本研究构面对於顾客忠诚度有很大的解释力(R^2=0.67)，且关系品质是影响顾客忠诚的中介变数。研究结果可以提供卖场经营者在顾客关系管理上订定策略的依据，以及後续研究方向的建议。
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