This book presents a collection of the most current research into systemic creativity and TRIZ, engendering discussion and the exchange of new discoveries in the field. With chapters on idea generation, decision makin...
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ISBN:
(数字)9783319780757
ISBN:
(纸本)9783319780740;9783030086121
This book presents a collection of the most current research into systemic creativity and TRIZ, engendering discussion and the exchange of new discoveries in the field. With chapters on idea generation, decision making, creativity support tools, artificial intelligence and literature based discovery, it will include a number of instruments of inventive design automation. Consisting of 15-20 chapters written by leading experts in the theory for inventive problem solving (TRIZ) and adjacent fields focused upon heuristics, the contributions will add to the method of inventive design, dialogue with other tools and methods, and teaching creativity in management education through real-life case studies.
This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and intervi...
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ISBN:
(数字)9781484231029
This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies.
This book approaches bigdata, artificial intelligence, machine learning, and business intelligence through the lens of data Science. We have grown accustomed to seeing these terms mentioned time and time again in the...
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ISBN:
(数字)9783319975566
ISBN:
(纸本)9783319975559;9783030073749
This book approaches bigdata, artificial intelligence, machine learning, and business intelligence through the lens of data Science. We have grown accustomed to seeing these terms mentioned time and time again in the mainstream media. However, our understanding of what they actually mean often remains limited. This book provides a general overview of the terms and approaches used broadly in data science, and provides detailed information on the underlying theories, models, and application scenarios. Divided into three main parts, it addresses what data science is; how and where it is used; and how it can be implemented using modern open source software. The book offers an essential guide to modern data science for all students, practitioners, developers and managers seeking a deeper understanding of how various aspects of data science work, and of how they can be employed to gain a competitive advantage.
This book is intended for researchers and practitioners who are interested in the latest developments and applications in the field of data analysis and classification. It gathers selected and peer-reviewed contributi...
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ISBN:
(数字)9783030211400
ISBN:
(纸本)9783030211394
This book is intended for researchers and practitioners who are interested in the latest developments and applications in the field of data analysis and classification. It gathers selected and peer-reviewed contributions presented at the 11th Scientific Meeting of the Classification and data Analysis Group of the Italian Statistical Society (CLADAG 2017), held in Milan, Italy, on September 13–15, 2017.
This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborations. Using various marketing lenses, it takes r...
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ISBN:
(数字)9783030836788
ISBN:
(纸本)9783030836771
This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborations. Using various marketing lenses, it takes readers through the challenges of technology transfer and commercialization of science-based innovations. It presents research based, but practice-focused, conclusions relating to marketing implementation at different stages of the commercialization process. The author suggests that marketing’s strategic role spans the whole process from idea generation, development, valuation, customer matching and marketization. Such approaches can improve the effectiveness of public money spent on research, university-industry cooperation, and research commercialization. The book will appeal to students, university teachers and researchers in a wide range of fields including: technology management, innovation, marketing, and science commercialization. It will also be of interest to those concerned directly with the practices of university technology transfer and commercialization, such as the employees, and leaders of technology transfer offices and researcher-entrepreneurs.
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