Virtual human is the research focus in the field of human-computer interaction under the trend of metaverse. The current research on virtual human focuses on the influence of virtual human driven by computerprogram o...
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ISBN:
(纸本)9783031359682;9783031359699
Virtual human is the research focus in the field of human-computer interaction under the trend of metaverse. The current research on virtual human focuses on the influence of virtual human driven by computerprogram on the user's attitude and behavior, and the virtual human generated by real person through wearable sensing devices presents us a new form of virtual human. However, there are no studies to examine the different effects of these two virtual human concepts on customer experience and willingness to use preference. We study the differences on customer experience and willingness to use for these two kinds of virtual human products through an online experiment. Our results show that customers have higher willingness to use real person generated virtual human products than computer program generated virtual human products. The intrinsic reason can be explained by flow theory. Compared with computer program generated virtual human, real person generated virtual human has a higher "Explicit Feedback" experience and a higher "Ability vs. Challenge Balance" experience, which affects their willingness to use the products.
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