dataanalytics has gathered a lot of attention during the last years. Although descriptive and predictive analytics have become well-established areas, prescriptive analytics has just started to emerge in an increasin...
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ISBN:
(纸本)9783030048495;9783030048488
dataanalytics has gathered a lot of attention during the last years. Although descriptive and predictive analytics have become well-established areas, prescriptive analytics has just started to emerge in an increasing rate. In this paper, we present a literature review on prescriptive analytics, we frame the prescriptive analytics lifecycle and we identify the existing research challenges on this topic. To the best of our knowledge, this is the first literature review on prescriptive analytics. Until now, prescriptive analytics applications are usually developed in an ad-hoc way with limited capabilities of adaptation to the dynamic and complex nature of today's enterprises. Moreover, there is a loose integration with predictive analytics, something which does not enable the exploitation of the full potential of bigdata.
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