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检索条件"主题词=Dual coding theory"
55 条 记 录,以下是1-10 订阅
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Exploring the superadditive effects of scent and pictures on verbal recall: An extension of dual coding theory
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JOURNAL OF CONSUMER PSYCHOLOGY 2010年 第3期20卷 317-326页
作者: Lwin, May O. Morrin, Maureen Krishna, Aradhna Rutgers State Univ Camden NJ 08102 USA Nanyang Technol Univ Singapore Singapore Univ Michigan Ann Arbor MI 48109 USA
This research extends the dual coding theory of memory retrieval (Paivio 1969, 2007) beyond its traditional focus on verbal and pictorial information to olfactory information. We manipulate the presence or absence of ... 详细信息
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Effects of knowledge and perceived image on willingness-to-pay for access to world cultural heritage sites in Korea: using the dual coding theory of learning
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ASIA PACIFIC JOURNAL OF TOURISM RESEARCH 2023年 第8期28卷 777-789页
作者: Kim, Jihee Choi, Youngjoon Lee, Won Seok North Carolina Cent Univ Sch Business Dept Hospitality & Tourism Adm Durham NC USA Ewha Womans Univ Coll Sci & Ind Convergence Dept Int Off Adm Seoul South Korea Kyonggi Univ Coll Tourism Sci Seoul South Korea Kyonggi Univ Coll Tourism Sci 24 Kyonggidae Ro 9-Gil Seoul 03746 South Korea
By building upon the dual coding theory of learning, this study aims to investigate the combined effects of perceived image and knowledge about world cultural heritage sites in Korea on willingness-to-pay an entrance ... 详细信息
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Mental imagery and idiom understanding in adults: Examining dual coding theory
Mental imagery and idiom understanding in adults: Examining ...
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作者: Hung, Pei-Fang University of Oregon
学位级别:Ph.D.
This study examined idiom understanding in 120 neurologically healthy adults, ages 20-29 (20s Group), 40-49 (40s Group), 60-69 (60s Group), and 80-89 (80s Group) years old. Each participant was administered a familiar... 详细信息
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The effects of second screen use on sponsor brand awareness: a dual coding theory perspective
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JOURNAL OF CONSUMER MARKETING 2015年 第2期32卷 71-84页
作者: Jensen, Jonathan A. Walsh, Patrick Cobbs, Joe Turner, Brian A. Ohio State Univ Dept Human Sci Columbus OH 43210 USA Syracuse Univ Dept Sport Management Sport Management Syracuse NY USA No Kentucky Univ Dept Mkt Econ & Sports Business Highland Hts KY 41076 USA
Purpose - The purpose of this paper is to investigate how simultaneous use of devices such as personal computers, tablets and smartphones impacts the sponsors that receive brand integration during the broadcasts. Adva... 详细信息
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Attention and dual coding theory: an Interaction Model Using Subtitles as a Paradigm
Attention and Dual Coding Theory: an Interaction Model Using...
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作者: Andreu Oliver Moreno Universitat Autonoma de Barcelona
学位级别:博士
We have conducted two experiments on subtitling and its presentation as part of the HBB4ALL European project. Nowadays, the tendency for content consumption is shifting towards an "on demand" dynamic perform... 详细信息
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An empirical examination of online restaurant reviews on *** A dual coding theory perspective
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INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT 2017年 第2期29卷 817-839页
作者: Yang, Sung-Byung Hlee, Sunyoung Lee, Jimin Koo, Chulmo Kyung Hee Univ Sch Management Seoul South Korea Kyung Hee Univ Coll Hotel & Tourism Management Seoul South Korea
Purpose - The purpose of this study is to explore the effect of two types of presentation formats (textual and imagery) involving online restaurant reviews (ORRs). The study examines ORRs on the basis of review useful... 详细信息
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Effectiveness of L1 and pictures in multimedia conditions on learning second-language vocabulary: A meta-analysis
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EDUCATIONAL RESEARCH REVIEW 2025年 47卷
作者: Zhang, Caihui Sala, Giovanni Gobet, Fernand Guangdong Univ Foreign Studies Ctr Linguist & Appl Linguist Bilingual Cognit & Dev Lab Guangzhou Peoples R China Guangdong Univ Foreign Studies Fac English Language & Culture Guangzhou Peoples R China Univ Liverpool Dept Psychol Liverpool England London Sch Econ & Polit Sci Ctr Philosophy Nat & Social Sci London England Univ Roehampton Sch Psychol London England
Multimedia inputs have been often used in second language (L2) vocabulary learning;however, the effective elements in multimedia inputs for L2 vocabulary learning have hardly been established. This study aims to ident... 详细信息
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A visual learning approach to enhance the vocabulary acquisition of seventh grade students
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Middle School Journal 2025年 第3期56卷 25-45页
作者: Gayathri, A. Vijayalakshmi, S. Vellore Institute of Technology Chennai India
Enhancing language proficiency hinges significantly on the acquisition of a rich vocabulary. Mastery of vocabulary is pivotal for effective communication, making the process of learning words a crucial aspect of langu... 详细信息
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Environmental messaging, corporate values, online engagement and purchase behavior: a study of green communications among eco-friendly coffee retailers
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JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS 2025年 第3期8卷 1073-1094页
作者: Suttikun, Chompoonut Mahasuweerachai, Patcharaporn Bicksler, William Hamilton Khon Kaen Univ Fac Business Adm & Accountancy Khon Kaen Thailand Khon Kaen Univ Int Coll Khon Kaen Thailand
PurposeThis study aims to examine the influence of green message types on brand awareness and intention to share, and subsequently how perceived value leads to purchase intentions at green coffee ***/methodology/appro... 详细信息
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Two person interaction recognition based on a dual-coded modified metacognitive (DCMMC) extreme learning machine
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TURKISH JOURNAL OF ELECTRICAL ENGINEERING AND COMPUTER SCIENCES 2022年 第4期30卷 1621-1636页
作者: Nikzad, Saman Ebrahimi, Afshin Sahand Univ Technol Elect Engn Fac ICT Res Lab Tabriz Iran
Human action recognition has been an active research area for over three decades. However, state-of-the-art proposed algorithms are still far from developing error-free and fully-generalized systems to perform accurat... 详细信息
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