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A multidisciplinary approach: improving physician visual communication via clinical sketches

JOURNAL OF VISUAL COMMUNICATION IN MEDICINE 2024年第3期47卷 103-107页

作者： Braha, Neoreet Cengiz, Kayra Donohoo, Nancy Zhu, Crystal Oddo, Brandon Lee, Cassandra Siegel, Noah Robinson, Tony Schmidt, Emma Wisco, Jonathan J. Boston Univ Dept Anat & Neurobiol Aram V Chobanian Edward & Avedisian Sch M 72 E Concord StL-1004 Boston MA 02118 USA Boston Univ Sch Visual Arts Coll Fine Arts Boston MA USA

Effective communication in healthcare can benefit from clear and engaging visual aids. Grounded in Cognitive Load theory, dual coding theory, and Visual Literacy theory, our study investigates the impact of an instructional video designed to enhance physicians' visual communication skills through improved clinical sketches. By collaboration of medical and fine arts disciplines, a rubric was developed for evaluating clinical sketches based on artistic principles of layout, visual clarity, style, sequence and directionality, hierarchy and colour. An instructional video was created highlighting these principles along with clinical examples (Publicly available at: https://***/media/t/1_wgpgpl84). Four physicians created clinical sketches before and after viewing the video. The study includes pre- and post-surveys and evaluations of the sketches by artists. Survey results demonstrated a statistically significant increase in aesthetic quality across multiple categories- layout, visual clarity, style, sequence and directionality - after physicians viewed the instructional video. Physicians reported increased motivation to incorporate clinical illustrations into their practice however outlined time constraints as a barrier. Our findings highlight the efficacy of the instructional video in enhancing physicians' ability to create informative clinical sketches. Future research should focus on integrating visual communication tools into clinics and medical education curricula to pursue patient-centred care.

关键词： Healthcare communication art and medicine visual communication medical education clinical sketch cognitive load theory dual coding theory

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Abstract Vocabulary Development: Embodied theory and Practice

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EDUCATIONAL PSYCHOLOGY REVIEW 2023年第3期35卷 1-19页

作者： Sadoski, Mark Lawrence, Beth Texas A&M Univ College Stn TX 77843 USA Really Great Reading Co Cabin John MD 20818 USA

This article reviews the embodied theoretical basis for the meaningful learning of abstract vocabulary and reviews selected educational programs that are theoretically based and have both success and promise for abstract vocabulary development. Abstract vocabulary is a mainstay of academic vocabulary, but its nature and educational development are not well understood. From the perspective of embodied cognition and neuropsychology, the meaning and development of abstract words are based on nonverbal sensory, sensorimotor, and affective evocations as elaborated by verbal contextual associations both abstract and concrete. Developmental psychometric studies suggest a mutual relationship between nonverbal reasoning and increasingly abstract vocabulary that is a basis of the developing intellect. Although abstract vocabulary is typically learned through exposure to rich oral language and wide reading, direct instruction is also vital for many students. Educational interventions consistent with this nonverbal-verbal embodied theoretical account have been shown to be effective in learning academic vocabulary in general and abstract vocabulary in particular. However, more research is needed in both theory and practice.

关键词： Embodied Cognition Abstract Language Vocabulary Vocabulary Acquisition Word Learning Vocabulary Instruction dual coding theory Mutualism theory Multimedia Learning

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Effects of age on live streaming viewer engagement:a dual coding perspective

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Journal of Management Analytics 2022年第4期9卷 435-447页

作者： Fei Liu Yijing Li Xiaofei Song Zhao Cai Eric T.K.Lim Chee-Wee Tan Department of Information Technology and InnovationAntai College of Economics and ManagementShanghai Jiao Tong UniversityShanghaiPeople’s Republic of China Department of Management and Marketing The Hong Kong Polytechnic UniversityHong KongPeople’s Republic of China University of Nottingham Ningbo China NingboPeople’s Republic of China School of Information Systems and Technology Management UNSWSydneyAustralia Department of Digitalization Copenhagen Business SchoolCopenhagenDenmark

Though the emerging live streaming industry has attracted growing attention,the dominant yanzhi category where streamers mostly interact with the audience through amateur talent shows and casual chats has not been widely *** decode the mechanism behind the popularity of yanzhi streamers,this study draws on dual coding theory(DCT)to posit that age estimated from a streamer’s face and voice can influence the level of viewer *** validate our hypothesized relationships,274 one-minute video records ahead of a viewer commenting or/and gifting were collected and analyzed via deep learning *** results attest to the negative effects of both facial and vocal age on viewer engagement,while their interaction has a positive impact on viewer engagement.

关键词： live streaming age viewer engagement dual coding theory deep learning

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The role of live transcripts in synchronous online L2 classrooms: Learning outcomes and learner perceptions

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EDUCATION AND INFORMATION TECHNOLOGIES 2023年第11期28卷 14783-14804页

作者： Qiao, Wang Yijun, Chen Waseda Univ Fac Sci & Engn CELESE Ctr English Language Educ 3-4-1 OkuboShinjuku Tokyo Japan Kyoto Univ Grad Sch Human & Environm Studies Yoshida Nihonmatsu Cho Sakyo Ku Kyoto Japan

This study explored the role of live transcripts in online synchronous academic English classrooms by focusing on how automatically generated live transcripts influence the learning outcomes of lower-proficiency and higher-proficiency learners and on their perceptions towards live transcripts. The study adop ted a 2 x 2 factorial design, with the two factors being learner proficiency (high vs. low) and availability of live transcription (presence and absence). The participants were 129 second-year Japanese university students from four synchronous classes taught on Zoom by the same teacher under an academic English reading course. Learning outcomes in this study were evaluated according to the course syllabus through grades and participation in class activities. A questionnaire consisting of nine Likert-scale questions and a comment box was administered to explore participants' perceived usefulness of, perceived ease of use of, and perceived reliance on live transcripts. Results showed that contrary to previous studies reporting the effectiveness of captioned audiovisual materials in L2 learning, live transcripts as a special type of captions were not effective in promoting the grades of learners of either proficiency. However, it significantly improved the activity participation of lower-proficiency learners, but not that of higher-proficiency learners. Questionnaire results showed that there were no significant differences between learners of two proficiencies in their perceptions towards live transcription, which contradicts previous findings that lower-proficiency learners tend to rely more on captions. Besides enhancement of lecture comprehension, participants reported innovative uses of live transcripts such as screenshots with transcripts for notetaking purposes and transcripts downloaded for later review.

关键词： Synchronous online teaching Second language classrooms Live transcripts Captions dual coding theory Cognitive theory of multimedia learning Academic reading Zoom

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Can reviews predict reviewers' numerical ratings? The underlying mechanisms of customers' decisions to rate products using Latent Dirichlet Allocation (LDA)

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JOURNAL OF CONSUMER MARKETING 2022年第2期39卷 230-241页

作者： Poushneh, Atieh Rajabi, Reza Calif State Univ Bakersfield Dept Management & Mkt Bakersfield CA 93311 USA Northern Illinois Univ Dept Mkt De Kalb IL 60115 USA

Purpose Two valuable pieces of information - reviews and their corresponding numerical ratings - are accessible to potential customers before they make a purchasing decision. An extensive body of marketing literature has scrutinized the influence of customers' reviews by linking such aspects as the volume and valance of reviews with product sales and customers' purchase intention. The aim of this study, for which dual coding theory was used, was to understand the relationship between reviews and their corresponding numerical ratings. Design/methodology/approach The authors used the latent Dirichlet allocation technique to categorize customers' reviews. The present findings contribute to the literature by showing the underlying mechanisms that customers use to interpret reviews and associate them with numerical ratings. Findings The gradient boosted decision tree model demonstrates that non-abstract-dominant reviews (reviews mainly consist of tangible objects, actions, events or affective words) are significant predictors of their corresponding numerical ratings. However, abstract-dominant reviews (i.e. those consisting primarily of intangible objects, events or actions) cannot predict their associated numerical ratings. Originality/value The present findings contribute to the literature by showing the underlying mechanisms that customers use to interpret reviews and associate them with numerical ratings.

关键词： dual coding theory Online text reviews Topic modeling Gradient boosted decision tree Customer review LDA Machine learning Online customer review

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Visualizing science: The impact of infographics on free recall, elaboration, and attitude change for genetically modified foods news

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PUBLIC UNDERSTANDING OF SCIENCE 2022年第2期31卷 168-178页

作者： Lee, Namyeon Lee, Sungkyoung Univ North Carolina Pembroke Pembroke NC 28372 USA Univ Missouri Columbia MO 65211 USA

Within the theoretical frameworks of the dual coding theory, this study examined how the implementation of infographics would influence audiences' cognitive responses to science news reporting topics of genetically modified food and bioengineering. A total of 280 participants were randomly assigned to view news articles that report genetically modified food information presented via infographics or text. Findings showed that the participants recalled more information, elaborated more message-relevant thoughts, and had more favorable attitude changes toward the genetically modified foods when science news content is presented in infographics compared with text. Theoretical and practical implications are discussed herein.

关键词： dual coding theory GMO infographics information elaboration science communication visualization

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The role of visual cues in eWOM on consumers' behavioral intention and decisions

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JOURNAL OF BUSINESS RESEARCH 2021年 135卷 663-675页

作者： Filieri, Raffaele Lin, Zhibin Pino, Giovanni Alguezaui, Salma Inversini, Alessandro Audencia Business Sch Mkt Dept 8 Route Joneliere F-44312 Nantes France Univ Durham Durham Business Sch Mill Hill Lane Durham DH1 3LB England Univ G dAnnunzio Dipartimento Econ Via Vestini 31 Chieti Italy Nottingham Trent Univ Nottingham Business Sch 50 Shakespeare St Nottingham NG1 4FQ England HES SO Univ Appl Sci & Arts Western Switzerland Ecole Hoteliere Lausanne Route Cojonnex 18 CH-1000 Lausanne 02 Switzerland

Consumers increasingly use eWOM to make decisions about various products and services. However, few studies have investigated how different visual and verbal eWOM cues affect the intention and decision to visit tourist destinations and their attractions. The current study fills this gap by drawing on dual coding theory and investigating the influence of verbal and visual eWOM cues on consumers' intention and behavior. The findings of a field study and an experimental study revealed that eWOM mainly affects tourists' intentions and decisions through visual cues. Specifically, popularity heuristics, performance visual heuristics, and user-generated pictures affect tourists' intention and decision to visit a destination and its attractions. Interestingly, information quality did not affect tourists' decisions. The study offers important theoretical and managerial implications.

关键词： eWOM Online consumer review dual coding theory User-generated picture Performance heuristics Popularity heuristics

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Picturing success: The informational role of visual cues in initial coin offerings

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British Accounting Review 2024年

作者： Xia, Feilian Thewissen, James Barrio Herrezuelo, Diego Arslan-Ayaydin, Özgür Yan, Shuo Department of Finance Southern University of Science and Technology Shenzhen China Louvain Research Institute in Management and Organizations (LouRIM) Louvain School of Management Université catholique de Louvain Louvain-la-Neuve Belgium Department of Accounting SILC Business School Shanghai University Shanghai China Department of Finance University of Illinois Chicago United States

Visual cues are increasingly used in financial disclosures to improve information dissemination. While prior research has primarily focused on the informational value of linguistic attributes in financial disclosures, we draw on dual coding theory and investigate how infographics in disclosures affect fundraising success. Exploiting the high level of information asymmetry of Initial Coin Offerings (ICOs), we find that infographics positively influence the amount raised, particularly when the textual content is highly technical. We explore the mechanisms behind this result, showing that infographics are associated with improved third-party analyst ratings and reduced rating dispersion, which suggests that visuals help mitigate information asymmetry. Furthermore, qualitative, status summary, and startup-specific infographics further enhance fundraising efforts. Overall, visual cues significantly enhance the informational value of entrepreneurial financing disclosure, leading to greater funding outcomes. © 2024 Elsevier Ltd

关键词： dual coding theory Entrepreneurial finance Infographics Initial coin offerings Visual cues

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Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing

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JOURNAL OF RETAILING AND CONSUMER SERVICES 2024年 76卷

作者： Fan, Liu Wang, Yawei Mou, Jian Ocean Univ China Management Coll 238 Songling Rd Qingdao 266100 Shandong Peoples R China Pusan Natl Univ Sch Business 2 Busandaehak Ro 63beon-gil Busan 46241 South Korea

Our study examines the impact of product information presentation on consumers' purchase intention through information processing (i.e., utilitarian and hedonic browsing) in the context of digital content marketing. This study initially confirms that the combination of social-oriented text with concrete images as well as task-oriented text with abstract images yield higher congruence since verbal and visual product information presentation are under the same construable level. Given this, we have conducted an experiment with a 2 (product information presentation: social-oriented text with concrete image vs. task-oriented text with abstract image) x 2 (product type: search product vs. experience product) x 2 (gender: females vs. males) (N = 202) between-subjects design. The results reveal that social-oriented text with concrete images encourages consumers to generate more hedonic browsing, thereby, higher purchase intention. These effects are contingent on the product type and gender, where females exhibit a greater intention to buy experience products when product information is presented in social-oriented text with concrete imagery compared to task-oriented text with abstract images, which is mediated by hedonic browsing. Our findings offer insights to managers for optimizing product information presentation in the realm of digital content marketing.

关键词： Digital content marketing Product information presentation Purchase intention dual coding theory Heuristic-systematic model

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What's in a name? Scent brand names, olfactory imagery, and purchase intention

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JOURNAL OF PRODUCT AND BRAND MANAGEMENT 2021年第2期30卷 281-292页

作者： Meng, Hua (Meg) Zamudio, Cesar Jewell, Robert D. Longwood Univ Coll Business & Econ Dept Mkt Farmville VA USA Virginia Commonwealth Univ Dept Mkt Richmond VA 23284 USA Kent State Univ Dept Mkt & Entrepreneurship Mkt Kent OH 44242 USA

Purpose This paper aims to examine how olfactory imagery, triggered by scent brand names prior to smelling, influences scented-product purchase intention. Design/methodology/approach Five studies were conducted. Logistic regression analysis was used to predict likelihood of olfactory imagery formation. ANOVA and t-test analyses were used for scent brand name group comparisons, and serial mediation analysis was used to test how scent brand names impact purchase intention through olfactory imagery vividness and the (dis)confirmation between imagined (i.e. expected) and experienced scents. Findings Scent name familiarity stimulates olfactory imagery formation. Scent brand name specificity (e.g. "Lavender Bouquet" vs. "Floral Bouquet") influences purchase intention, with specific names leading to lower purchase intention, because they generate vivid olfactory imagery and induce a disconfirmation between imagined and experienced scents. Practical implications Branding scents on products should be a strategic product design decision. Surprisingly, although specific scent brand names trigger vivid olfactory imagery and precise scent expectations, they mitigate purchase intention and thus are riskier. General scent brand names are safer. Originality/value This research contributes by extending the literature on the effect of verbal cues on scent perception by considering the role of scent brand name specificity on purchase intent. It also adds to work on how olfactory imagery influences purchase intention by incorporating olfactory imagery vividness. Finally, it proposes and tests an underlying cognitive mechanism to explain the relationship between scent brand names and purchase intention.

关键词： Purchase intention dual coding theory Sensory marketing Olfactory imagery vividness Scent Brand names

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