随着人口老龄化的加剧,居家社区养老服务成为了应对这一挑战的关键策略,引起了社会各界的广泛关注。随着电子商务市场的日益完善,o2o (online tooffline)模式下的居家社区养老服务模式应运而生,其打破了传统养老服务模式的界限,构建起一个更为开放、高效且多元的养老服务体系,已然成为养老服务领域至关重要的创新方向,进而为我国老龄化社会的可持续发展提供了坚实有力的支撑。本文将从数智化背景下o2o模式居家社区养老服务发展现状以及数智化背景下o2o模式居家社区养老服务中存在的问题进行分析,并提出相应的对策建议,通过弥合数字鸿沟,培育专业人才,降低技术门槛,完善制度建设来进一步推动数智化背景下o2o模式居家社区养老服务的发展,旨在为未来养老服务的发展提供有益参考。With the aggravation of population aging, home-based community elderly care service has become a key strategy to cope with this challenge, which has aroused extensive attention from all walks of life. With the increasing improvement of the e-commerce market, the o2o (online tooffline) model of home-based community senior care services has emerged, which breaks the boundaries of the traditional senior care service model and builds a more open, efficient and diversified senior care service system, and has become a crucial innovation direction in the field of senior care services, which provides a solid and powerful support for the sustainable development of China’s aging society. In this paper, we will analyze the current situation of the development of o2o mode home community nursing service under the background of digital intelligence and the problems of o2o mode in home community nursing service under the background of digital intelligence, and put forward corresponding countermeasures and suggestions to further promote the development of o2o mode home community nursing service under the background of digital intelligence by bridging the digital divide, fostering professionals, lowering the technological threshold, and perfecting the system construction, aiming at providing a new direction for the development of future senior care service. It aims to provide useful reference for the future development of elderly services.
o2o模式是近年来电商运营管理领域的热点问题。针对o2o模式中线上零售商的定价及企业社会责任(corporate social responsibility,CSR)投入策略,考虑由制造商与拥有线下体验店的线上零售商构成的系统,构建消费者预期效用函数,建立两阶段...
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o2o模式是近年来电商运营管理领域的热点问题。针对o2o模式中线上零售商的定价及企业社会责任(corporate social responsibility,CSR)投入策略,考虑由制造商与拥有线下体验店的线上零售商构成的系统,构建消费者预期效用函数,建立两阶段动态博弈模型。分析制造商与线上零售商的最优定价与CSR投入策略,考察CSR投入对消费者购买行为、供需双方定价策略与利润的影响。研究发现:CSR投入有利于提升线上零售商和整合系统的利润,即线上零售商会有动机选择CSR投入策略;CSR投入会导致部分消费者发生渠道迁移行为以及产品需求的降低和产品零售价格的提高,即消费者要为线上零售商CSR行为支付额外的溢价;最后,从制造商的角度,线上零售商的CSR投入策略会给制造商带来负外部性,并激励制造商实施低价策略来降低产品批发价格。
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