Marketing research is the core business process for every enterprise. With the dramatic development of Internet technology, online marketing research is a relatively new and a more efficient approach to detect marketi...
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ISBN:
(纸本)9780769556970
Marketing research is the core business process for every enterprise. With the dramatic development of Internet technology, online marketing research is a relatively new and a more efficient approach to detect marketing changes. This paper focuses on the topic of online marketing research;by utilizing both social choice theory and cloud computing techniques, we designed an algorithm to assist the marketing manager in making highly-efficient and pragmatic decisions with regard to sales strategies. We explore the connection between group decision making and cloud computing and demonstrate how they can function together, so as to benefit and support the marketing manager.
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