This article describes a sensory mapping algorithm based on the simultaneous application of data mining on two sets of data, corresponding to two processes governing customers' preferences: The sensory process, wh...
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ISBN:
(纸本)9780769535210
This article describes a sensory mapping algorithm based on the simultaneous application of data mining on two sets of data, corresponding to two processes governing customers' preferences: The sensory process, which governs the acceptance of a product as a function of hedonic variables, and the analytical process, which relate the sensory responses to objective analytical properties of the product;Data mining is carried out by the means of Structural Equation Modeling, and the final algorithm allows the prediction of purchase intent of a new product given its sensory attributes and analytical composition.
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