This article begins with a re-assessment of city branding that focuses on the marketing strategies routinely employed to promote a competitive identity for the contemporary 'glocal' city, before moving on to t...
详细信息
This article begins with a re-assessment of city branding that focuses on the marketing strategies routinely employed to promote a competitive identity for the contemporary 'glocal' city, before moving on to the issue of social inclusion. Combining a socio-semiotic approach with recent insights from urban studies, it explores a sample of 12 British city council websites to discuss to what extent web-mediated communication, within the modernisation agenda espoused by local authorities, may effectively help to represent and give voice to today's multicultural and migrant urban communities. The article adopts a critical reading of municipal websites with the aim of understanding how a social inclusion agenda can be incorporated into the authoritative and functional discourse typically used by the sites and proposes that the onset of new interactive technologies, such as blogs and social networks, do have significant democratic potential in this respect, even though their incorporation into the sites is still at a preliminary stage. As such, the article is concerned with how flows of information and people are coming together in the early twenty-first century and transforming what began as a static textual/discursive space into one that is responsive to the flux of the contemporary city. At the time of writing, this is very much a communication revolution in the making, with the new interactive portals sitting somewhat awkwardly alongside information-based web pages and links. In addition, the article investigates the ways in which the sites attempt to present their cities as diasporic, cosmopolitan and 'glocalized' spaces, paying particular attention to the subjugated discourse of migration and the way that the cities' non-white population is fixed and bounded by aesthetic and discursive means.
This paper argues that Flickr, a popular 'photosharing' website, is facilitating new public engagements with world heritage sites like the Sydney Opera House. Australian heritage institutions (namely libraries...
详细信息
This paper argues that Flickr, a popular 'photosharing' website, is facilitating new public engagements with world heritage sites like the Sydney Opera House. Australian heritage institutions (namely libraries and museums) have recently begun to employ Flickr as a site through which to engage communities with their photographic archives and collections. Yet Flickr is more than an 'online photo album': it is a social and cultural network generated around personal photographic practices. Members can form 'groups': self-organised communities defined by shared interests in places, photographic genres, or the appraisal of photographs. These groups are public spaces for both visual and textual conversations complex social negotiations involving personal expression and collective identity. For one group, the common interest is the Sydney Opera House, and their shared visual and textual expressions - representations of this building. This paper argues that such socio-visual practices themselves constitute an intangible heritage. By drawing on the work of scholars Jose Van Dijck and Nancy Van House, Dawson Munjeri and Michael Warner, the paper proposes that this enactment of intangible heritage is implicated in the broader cultural value of the Sydney Opera House.
The research project, upon which this article is based, conceptualizes the act of graffiti in Bakhtinian terms as a ‘heteroglot’ tangible ‘utterance’: one that is uniquely visual, lexical, and time, place and spac...
详细信息
The main question of this study was: How and in what way can a multimodal semiotic visual analysis model be developed and used for contributing to the analysis and understanding of the manner in which the Men’s Healt...
详细信息
The main question of this study was: How and in what way can a multimodal semiotic visual analysis model be developed and used for contributing to the analysis and understanding of the manner in which the Men’s Health (South Africa) magazine – as a case study – represents and constructs masculinities in South Africa? The following three subsidiary research questions were formulated to address this topic:? What is the literature revealing with reference to the media as producers of meaning in relation to masculinity and visual texts?? How and in which way can a semiotic visual analysis multimodal model be developed with the purpose of contributing to the analysis of visual texts?? What is the outcome of the visual analysis multimodal model with reference to the case study about the representation and construction of masculinities in visual texts in MH?The first aim of this research was to establish an overview of masculinities and to explore the visual representation of masculinity with reference to mediation, reality, and ideology in the media. With reference to the media as producers of meaning in relation to masculinity and visual texts, a semiotic visual analysis and social semiotics were used to unpack culture as a site of the production of meanings. The media is one of the main sources from which men receive their entertainment and information about the world. In this sense, the media makes sense of the world. Mass media plays a key role in discourse and constructing the relationships between reality and ideology. During this construction, the media reflects on existing opinions and attitudes in society.A quantitative content analysis and a qualitative semiotic multimodal visual analysis were conducted on 27 visual texts purposively selected from MH to include editions from July 2010 to June 2011. This population covered 12 front covers, 12 editorials and three flip covers. The developed visual multimodal model was tested qualitatively on nine visual texts sinc
This study applies a multimodal analysis from a social semiotic perspective to investigate how visual and verbal discourses interact to represent gender identity in a national (ILI) ELT textbook dialogue. Implementing...
详细信息
This study applies a multimodal analysis from a social semiotic perspective to investigate how visual and verbal discourses interact to represent gender identity in a national (ILI) ELT textbook dialogue. Implementing Halliday's (1994) framework and Kress and Van Leeuwen's (2006) reading images model, contact, social distance, attitude, and narrative representation were examined in visual and verbal panel of a dialogue. Results indicated visual and verbal discourses highly support each other to depict gender identity; however, some complementary interactions were detected. Attention to multimodal issues, awareness of critical views and uncovering the underlying represented ideologies are the implications.
Luxury is a 913BE global industry spanning multiple categories according to the Boston Consulting Group, and it represents a major market worldwide, one that has registered a tremendous growth in the last decade. Bran...
详细信息
Luxury is a 913BE global industry spanning multiple categories according to the Boston Consulting Group, and it represents a major market worldwide, one that has registered a tremendous growth in the last decade. Brands have developed a significant presence in the digital space and consumers have, indeed, augmented their purchases in the online environment. Even though there are a few studies about luxury in media and magazines there seems to be an absence of luxury studies on online magazines. More important, the examination of discursive representations of luxury in the online media has not, until now, deserved much attention. This paper explores the discursive construction and representations of luxury on the top 5 web magazines on luxury lifestyle. It concludes that Leisure, Hedonism, Carpe Diem, Singularity, Escape and Magnificence form the pentactic axis from which web magazines audiences take part in luxury discourse. By exposing this discursive pentactic construct, as well as by uncovering luxury web magazines social-cultural practices, linguistic, visual and strategic discursive principles, this investigation sheds light into the discursive mechanisms through which web magazines luxury discourse occurs. At the same time, the paper found that web magazines portrait luxury standing between two opposing poles: on one hand, luxury discourse is associated with the display of social status;on other hand, it is linked with personal gratification in a clear alignment with postmodern principles of Individualism, Hedonism and Indulgence.
The purpose of this article is to advance our understanding of the role of visual discourse in day-to-day European Union (EU) politics. The article presents an analytical framework allowing for a fourfold view on the ...
详细信息
The purpose of this article is to advance our understanding of the role of visual discourse in day-to-day European Union (EU) politics. The article presents an analytical framework allowing for a fourfold view on the roles of images in politics;namely, images as: (1) emblems underpinning actors' interests, (2) representations of collective meaning-making, (3) means of domination and (4) ordering devices for including/excluding actors and ideas in politics. The article zooms in on the EU Commission visual discourse and analyses images from three Directorate-General flagship magazines. The article argues that, the Commission adheres - and increasingly so - to a visual discourse allowing the Commission to set policy agendas and frame policy options, while avoiding creating adversaries among other key actors in EU politics. It also allows for identity-building, while eschewing further estranging publics sceptical of EU supranationalism and keeping political actors in favour of common EU policies on board.
The paper offers a discourse analysis of the visuality of COVID-19 cartoons published in three media outlets in China: Satire and Humour, circulated in the domestic market, China Daily, targeting an international angl...
详细信息
The paper offers a discourse analysis of the visuality of COVID-19 cartoons published in three media outlets in China: Satire and Humour, circulated in the domestic market, China Daily, targeting an international anglophone readership, and an alternative, critical voice in the social media. Methodologically, the paper employs three theoretical notions, two triadic approaches to visual discourse, Peirce's concept of hypoiconicity and O'Toole's adaptation of Hallidayan linguistics to visual discourse, as well as Foucault's concept of institutional, enunciative modality. Domestically, official Chinese cartooning is shown to celebrate full government control over the epidemic. Internationally, the emphasis is on the geopolitical tension between China and the USA. Owing to its ideologically committed aesthetics, in Chinese COVID-19, political concerns are found to override the issue of public health. In its findings, the paper exemplifies the tension that typically exists in political cartooning between humorous presentation and its serious political intent.
Various solutions have been suggested for the large climate impact of aviation, some of which would have far-reaching consequences for tourism. This study analyzes the discourses of climate protesters on this topic. V...
详细信息
Various solutions have been suggested for the large climate impact of aviation, some of which would have far-reaching consequences for tourism. This study analyzes the discourses of climate protesters on this topic. visual protest materials targeting aviation were photographed at three Swiss climate demonstrations in 2019 and analyzed using the Sociology of Knowledge Approach to discourse. The protesters criticize air travel for its climate impact, assign responsibility to the travelling public, and promote solutions involving reduced air travel demand. They omit offsetting and technological solutions, thereby diverging from the discourses of the Swiss media and the aviation industry. The tourism industry should prepare for possible changes in travel patterns which might occur if this movement succeeds in promoting its views.
暂无评论