The main question of this study was: How and in what way can a multimodal semiotic visual analysis model be developed and used for contributing to the analysis and understanding of the manner in which the Men’s Healt...
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The main question of this study was: How and in what way can a multimodal semiotic visual analysis model be developed and used for contributing to the analysis and understanding of the manner in which the Men’s Health (South Africa) magazine – as a case study – represents and constructs masculinities in South Africa? The following three subsidiary research questions were formulated to address this topic:? What is the literature revealing with reference to the media as producers of meaning in relation to masculinity and visual texts?? How and in which way can a semiotic visual analysis multimodal model be developed with the purpose of contributing to the analysis of visual texts?? What is the outcome of the visual analysis multimodal model with reference to the case study about the representation and construction of masculinities in visual texts in MH?The first aim of this research was to establish an overview of masculinities and to explore the visual representation of masculinity with reference to mediation, reality, and ideology in the media. With reference to the media as producers of meaning in relation to masculinity and visual texts, a semiotic visual analysis and social semiotics were used to unpack culture as a site of the production of meanings. The media is one of the main sources from which men receive their entertainment and information about the world. In this sense, the media makes sense of the world. Mass media plays a key role in discourse and constructing the relationships between reality and ideology. During this construction, the media reflects on existing opinions and attitudes in society.A quantitative content analysis and a qualitative semiotic multimodal visual analysis were conducted on 27 visual texts purposively selected from MH to include editions from July 2010 to June 2011. This population covered 12 front covers, 12 editorials and three flip covers. The developed visual multimodal model was tested qualitatively on nine visual texts sinc
This study applies a multimodal analysis from a social semiotic perspective to investigate how visual and verbal discourses interact to represent gender identity in a national (ILI) ELT textbook dialogue. Implementing...
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This study applies a multimodal analysis from a social semiotic perspective to investigate how visual and verbal discourses interact to represent gender identity in a national (ILI) ELT textbook dialogue. Implementing Halliday's (1994) framework and Kress and Van Leeuwen's (2006) reading images model, contact, social distance, attitude, and narrative representation were examined in visual and verbal panel of a dialogue. Results indicated visual and verbal discourses highly support each other to depict gender identity; however, some complementary interactions were detected. Attention to multimodal issues, awareness of critical views and uncovering the underlying represented ideologies are the implications.
This article begins with a re-assessment of city branding that focuses on the marketing strategies routinely employed to promote a competitive identity for the contemporary 'glocal' city, before moving on to t...
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This article begins with a re-assessment of city branding that focuses on the marketing strategies routinely employed to promote a competitive identity for the contemporary 'glocal' city, before moving on to the issue of social inclusion. Combining a socio-semiotic approach with recent insights from urban studies, it explores a sample of 12 British city council websites to discuss to what extent web-mediated communication, within the modernisation agenda espoused by local authorities, may effectively help to represent and give voice to today's multicultural and migrant urban communities. The article adopts a critical reading of municipal websites with the aim of understanding how a social inclusion agenda can be incorporated into the authoritative and functional discourse typically used by the sites and proposes that the onset of new interactive technologies, such as blogs and social networks, do have significant democratic potential in this respect, even though their incorporation into the sites is still at a preliminary stage. As such, the article is concerned with how flows of information and people are coming together in the early twenty-first century and transforming what began as a static textual/discursive space into one that is responsive to the flux of the contemporary city. At the time of writing, this is very much a communication revolution in the making, with the new interactive portals sitting somewhat awkwardly alongside information-based web pages and links. In addition, the article investigates the ways in which the sites attempt to present their cities as diasporic, cosmopolitan and 'glocalized' spaces, paying particular attention to the subjugated discourse of migration and the way that the cities' non-white population is fixed and bounded by aesthetic and discursive means.
A unique project was undertaken by doctoral and postdoctoral students, and their mentor, from diverse backgrounds in health and social sciences to explore their past experiences as participants in a qualitative resear...
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A unique project was undertaken by doctoral and postdoctoral students, and their mentor, from diverse backgrounds in health and social sciences to explore their past experiences as participants in a qualitative research training initiative called EQUIPP (Enhancing Qualitative Understanding of Illness Processes and Prevention). The purpose of the project was to create a symbolic representation of the EQUIPP program through the use of projective techniques. The authors examined the meaning of engaging in qualitative research training through images and conceptual metaphors that were subsequently consolidated thematically and then portrayed in the form of a newly constructed logo that was developed with the assistance of a professional graphic designer. Projective techniques proved to be a powerful, evocative tool for eliciting meaning and translating concrete experiences into visual discourse. In this paper, the authors discuss how projective techniques were operationalized and consider their broad implications for qualitative research.
This paper argues that Flickr, a popular 'photosharing' website, is facilitating new public engagements with world heritage sites like the Sydney Opera House. Australian heritage institutions (namely libraries...
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This paper argues that Flickr, a popular 'photosharing' website, is facilitating new public engagements with world heritage sites like the Sydney Opera House. Australian heritage institutions (namely libraries and museums) have recently begun to employ Flickr as a site through which to engage communities with their photographic archives and collections. Yet Flickr is more than an 'online photo album': it is a social and cultural network generated around personal photographic practices. Members can form 'groups': self-organised communities defined by shared interests in places, photographic genres, or the appraisal of photographs. These groups are public spaces for both visual and textual conversations complex social negotiations involving personal expression and collective identity. For one group, the common interest is the Sydney Opera House, and their shared visual and textual expressions - representations of this building. This paper argues that such socio-visual practices themselves constitute an intangible heritage. By drawing on the work of scholars Jose Van Dijck and Nancy Van House, Dawson Munjeri and Michael Warner, the paper proposes that this enactment of intangible heritage is implicated in the broader cultural value of the Sydney Opera House.
In multilingual Europe, visual discourse may function as a cross-culturally strategic form of communication, thanks in part to its perceptual and iconic availability. In this regard, we offer a social semiotic critiqu...
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Computational storytelling systems have mainly focused on the construction and evaluation of textual discourse for communicating stories. Few intelligent camera systems have been built in 3D environments for effective...
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ISBN:
(纸本)9783642106422
Computational storytelling systems have mainly focused on the construction and evaluation of textual discourse for communicating stories. Few intelligent camera systems have been built in 3D environments for effective visual communication of stories. The evaluation of effectiveness of these systems, if any, has focused mainly on the run-time performance of the camera placement algorithms. The purpose of this paper is to present a systematic cognitive-based evaluation methodology to compare effects of different cinematic visualization strategies on viewer comprehension of stories. In particular, an evaluation of automatically generated visualizations from Darshak, a cinematic planning system, against different hand-generated visualization strategies is presented. The methodology used in the empirical evaluation is based on QUEST, a cognitive framework for question-answering in the context of stories, that provides validated predictors for measuring story coherence in readers. Data collected from viewers, who watch the same story renedered with three different visualization strategies, is compared with QUEST's predictor metrics. Initial data analysis establishes significant effect on choice of visualization strategy on story comprehension. It further shows a significant effect of visualization strategy selected by Darshak on viewers' measured story coherence.
This paper examines the processes by which early alternative, green-oriented building codes - namely those for straw bale building - were created. It compares these with the visual processes in industrial design work....
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This paper examines the processes by which early alternative, green-oriented building codes - namely those for straw bale building - were created. It compares these with the visual processes in industrial design work. The comparison reveals clear parallels in the ways in which tacit and experiential knowledge is conveyed through visual representation. The study examines how straw bale building innovators in Arizona and New Mexico, US, used visual discourse to convey technical knowledge within their own building community, and how they used visual discourse in the form of historical documentation, illustrative sketches, and video footage to make a convincing case for their technique as a viable one for code officials, even though visual representations were not allowed in building standards, per se, at the time. The research methods used are participant observation, in-depth interviews, and discourse analysis.
The research project, upon which this article is based, conceptualizes the act of graffiti in Bakhtinian terms as a ‘heteroglot’ tangible ‘utterance’: one that is uniquely visual, lexical, and time, place and spac...
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