随着数字化转型,利用大数据技术和智能算法对物流成本进行有效管控已成为电商企业的重要策略。国内企业如天猫、京东和苏宁已经引入数字化物流控制系统,实现了对物流全流程的动态监测和管理。本文分析了电商企业在物流成本管理中现存的过度依赖第三方物流、退换货成本居高不下、运输费用波动性强以及仓储挤压问题,提出拓展第三方合作渠道、科学调整物流路线、创新退换货管理方法和引入智能仓储管理的措施,希望对优化成本管理起到促进作用。With the digital transformation, the use of big data technology and intelligent algorithms to effectively control logistics costs has become an important strategy for e-commerce enterprises. Domestic enterprises such as Tmall, Jingdong and Suning have introduced digital logistics control systems to achieve dynamic monitoring and management of the entire logistics process. This paper analyzes the existing problems of e-commerce enterprises in logistics cost management, such as over-reliance on third-party logistics, high return and exchange costs, strong volatility of transportation costs and warehousing squeeze, and proposes measures to expand third-party cooperation channels, scientifically adjust logistics routes, innovate return and exchange management methods and introduce intelligent warehousing management, hoping to promote the optimization of cost management.
现代经济市场变化莫测,企业面对的风险和挑战众多,战略转型成为保持企业竞争力的关键。财务管理作为战略实施的核心工具,对于企业长期、稳定和健康发展具有重要意义。本文探讨了财务管理在天猫商城战略转型中的支持作用,主要包括成本控制、风险管理和财务转型支持。通过对天猫商城的实际数据分析,提出云财务管理、财务共享服务模式、基于价值链的财务管理以及基于风险识别的财务管理模式的应用建议,希望为天猫在战略转型中提供了有力支持。The modern economic market is unpredictable, and enterprises face numerous risks and challenges. Strategic transformation has become the key to maintaining enterprise competitiveness. Financial management, as a core tool for strategic implementation, is of great significance for the long-term, stable, and healthy development of enterprises. This article explores the supportive role of financial management in the strategic transformation of Tmall, mainly including cost control, risk management, and financial transformation support. By analyzing the actual data of Tmall, we propose application suggestions for cloud financial management, financial shared service model, value chain based financial management, and risk identification based financial management model, hoping to provide strong support for Tmall’s strategic transformation.
随着数字技术和数据资产的应用,数字经济蓬勃发展,数字化转型已成为企业提升企业价值和竞争力的重要途径。本文以美的集团为研究对象,探讨其数字化转型的措施,研究数字化转型前后企业绩效的变化情况,并基于托宾Q值分析其对企业价值的影响,得出数字化转型可以提高运营效率、提升偿债能力、提高盈利能力及促进企业长远发展,提升企业绩效,对希望实施数字化转型的企业提供借鉴意义。With the application of digital technology and data assets, digital economy is booming, and digital transformation has become a significant way for enterprises to enhance enterprise value and competitiveness. This paper takes Midea Group as the research object, exploring ways of digital transformation. This paper studies the changes of performance before and after digital transformation and analyzes Tobin’s Q of Midea. It is concluded that digital transformation can improve operational efficiency, debt paying ability, profitability, promote the long-term development of enterprises and performance. It can be used as a reference for enterprises that want to carry out digital transformation.
在数字化转型背景下,数字化技术的广泛应用在房地产企业的全面预算管理中发挥着关键作用,为房地产企业实施全面预算管理提供了新的思路和方法。虽然数字化技术能够更高效地进行预算编制、执行、监控和分析,有助于提升管理效率和决策质量,然而,当前的房地产企业的全面预算管理水平不足以支撑数字化转型的需求。因此,本文基于数字化转型背景与全面预算管理的实践,以Z集团为例,深入剖析Z集团全面预算管理现状,揭示了当前全面预算管理工作中暴露的问题,并借助数字化技术针对性提出切实可行的优化策略。In the context of digital transformation, the extensive application of digital technologies plays a pivotal role in comprehensive budget management for real estate enterprises, offering novel approaches and methodologies. While digital tools enhance efficiency in budgeting, execution, monitoring, and analysis—thereby improving management effectiveness and decision-making quality, the current level of budget management in many real estate firms falls short of supporting the demands of digital transformation. This study, focusing on Z Group, examines the current state of its comprehensive budget management, identifies key challenges, and proposes practical optimization strategies leveraging digital technologies. By integrating theory with practice, the findings aim to provide actionable insights for advancing budget management in the digital era.
经济快速发展的背景下,电子商务横空出世,淘宝和京东经过多年的发展,成为电子商务巨头,在市场逐渐饱和的情况下,拼多多凭借“社交 + 电商”的独特模式在市场上占有一席之位,之后凭借自己独特的低价团购优势在市场上快速发展,成功地挤进了电子商务行业前列。但是随着电商模式的发展,电商行业已经不再是一片蓝海,要想长期的发展下去,公司的盈利模式具有关键意义。此文将拼多多企业作为案例研究的目标,从财务的角度展开分析,把拼多多的盈利模式与京东和阿里巴巴进行对比,发现拼多多的盈利模式存在盈利对象不稳定、盈利途径单一、盈利屏障薄弱等缺点,对其提出建设性意见。本文对拼多多盈利模式加以分析,为电商行业的发展给予一定的参考借鉴意义,并且助力拼多多进一步优化自己的盈利模式,以获取更佳的经营成果。Under the background of rapid economic development, e-commerce was born suddenly. Taobao and Jingdong have become e-commerce giants. With the market gradually saturated, Pinduoduo occupies a place in the market with the unique model of “social networking + e-commerce”. Later, with its own unique low-price group buying advantage, it developed rapidly in the market and successfully squeezed into the forefront of the e-commerce industry. However, with the development of the e-commerce model, the e-commerce industry is no longer a blue ocean. If you want to develop in the long term, the company’s profit model is of key significance. In this paper, we take Pinduoduo enterprises as the goal of case study, analyze from the financial perspective of finance, compare the profit model of Pinduoduo with Jingdong and Alibaba, and find that the profit model of Pinduoduo has disadvantages, such as unstable profit object, single profit approach and weak profit barrier, and put forward constructive suggestions for it. This paper analyzes the profit model of Pinduoduo, gives certain reference significance for the development of the e-commerce industry, and helps Pinduoduo to further optimize its profit model, so as to obtain better business results.
微信电商生态一直在不断发展与演变,旨在满足日益增长的用户需求和市场需求。随着社交电商、直播带货等新兴电商模式的兴起,微信也在不断探索和尝试,以适应这一趋势,视频号小店升级至微信小店,还上线了很多新功能,体现了微信电商加快交易布局的战略调整。本文将简要概述微信小店的发展现状,利用SWOT分析法,对微信小店的竞争优势与劣势、机会和威胁进行深刻剖析,有针对性地对平台和商家提供更加清晰的建设性发展建议。The WeChat e-commerce ecosystem has been constantly evolving and evolving to meet the growing needs of users and market demand. With the rise of emerging e-commerce models such as social e-commerce and live streaming, WeChat is also constantly exploring and trying to adapt to this trend. The upgrade of the video account store to the WeChat store has also launched many new functions, reflecting the strategic adjustment of WeChat e-commerce to accelerate the transaction layout. This article will briefly summarize the development status of WeChat stores, use SWOT analysis to deeply analyze the competitive advantages and weaknesses, opportunities and threats of WeChat stores, and provide clearer and constructive development suggestions for platforms and merchants.
电商作为我国国民经济的重要部分,不仅提供了许多就业机会,而且也方便了人们的生活。电商产业在为国家经济发展做贡献的同时,也带来了环境问题,进一步强化环境保护成为电商发展的重要内容。文章分析了唯品会环境会计信息披露现状和环境会计信息披露对唯品会企业价值的影响,从环境会计信息披露制度、流程和方法的角度入手提出了改进意见,希望对唯品会企业绿色可持续发展产生积极作用。E-commerce, as an important part of China’s national economy, not only provides many employment opportunities, but also facilitates people’s lives. While the e-commerce industry contributes to the development of the national economy, it also brings environmental problems, and further strengthening environmental protection has become an important aspect of e-commerce development. This paper analyzed the current situation of Vipshop’s environmental accounting information disclosure and the impact of environmental accounting information disclosure on Vipshop’s corporate value, and proposed improvement suggestions from the perspective of environmental accounting information disclosure system, process, and methods, hoping to have a positive effect on Vipshop’s green and sustainable development.
暂无评论