Faced with the impact of the new epidemic on the tourism market, it is imperative to scientifically assess its recovery potential and explore the road to recovery and reinvention. In the post-epidemic era, the Guangdo...
Faced with the impact of the new epidemic on the tourism market, it is imperative to scientifically assess its recovery potential and explore the road to recovery and reinvention. In the post-epidemic era, the Guangdong-Hong Kong-Macao Greater Bay Area has responded positively to the goal of integrating the cultural and tourism industries and has achieved better practical results, but there are still problems such as the obvious homogenisation of cultural and tourism products, the shallow development of the integration of cultural and tourism industries and the uneven development of the integration of cultural and tourism industries. In this regard, this study takes the Guangdong-Hong Kong-Macao Greater Bay Area as the research object, analyses the current development status, challenges and existing problems of tourism in the Greater Bay Area in the special market environment, studies and discusses the recovery and reinvention of the Greater Bay Area tourism market, explores the opportunities for industry breakthroughs, and proposes a series of countermeasures and recommendations: Digging deeper into local culture to Digging deeper into local culture to create cultural tourism products that highlight regional characteristics, Integrating and optimising resources to promote the deep development of Digging deeper into local culture to create cultural tourism products that highlight regional characteristics, Integrating and optimising resources to promote the deep development of the cultural tourism industry,Improving institutional synergy and unifying market management in the cultural tourism industry.
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