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Where the girls are: Applying an integrated marketing approach to attract girls into engineering programs
Where the girls are: Applying an integrated marketing approa...
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113th Annual ASEE Conference and Exposition, 2006
作者： Pyke, Pat Aburusa-Lete, Leandra Budinoff, Christa Hampikian, Janet Luque, Michael Schrader, Cheryl Taylor, Michelle Boise State University United States College of Engineering Boise State University United States Visioneering LLC NASA Goddard Space Flight Center United States Academic Affairs Boise State University United States Materials Science and Engineering Department Boise School District United States Boise Science and Technology Girls Program United States College of Engineering Department of Electrical and Computer Engineering Boise State University United States Micron Technology Inc. United States
The steady national decline in women engineering students persists despite a plethora of programs and camps at engineering colleges around the country aimed at attracting girls into engineering and technical fields.1D... 详细信息
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