This study investigates the effectiveness of various types of native ads in terms of capturing users' attention and engagement using eye-tracking data to analyze user interactions. To this end, 47 participants com...
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ISBN:
(纸本)9798400713170
This study investigates the effectiveness of various types of native ads in terms of capturing users' attention and engagement using eye-tracking data to analyze user interactions. To this end, 47 participants compared four types of native ads with two traditional banner ads embedded within a website designed specifically for the needs of the study. Results confirm that native ads, and particularly content integrated ones like recommendation widgets and native ads in-feed, attract higher levels of attention compared to traditional banner ads. These ads maintain high deception rates, with users mostly failing to recognize them, a fact that raises questions about users' trust and annoyance. The variation that creates the highest click-through rate is the promoted listing, while typical banner advertisements attracted limited engagement suffering from banner blindness. This study highlights the delicate balance between effective ad placement and ethical transparency by advertisers, emphasizing the need for clear labelling to maintain user trust. These findings present useful insights for marketers and interface designers, with guidance on creating effective yet usable ad designs in digital spaces.
Accurate throughput forecasting is essential for ensuring the seamless operation of Real-Time Communication (RTC) applications. These demands for accurate throughput forecasting become particularly challenging when de...
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Polyps are critical abnormalities that may indicate the initial phases of colon cancer, making accurate detection and analysis essential in medical diagnostics. Traditional 2D medical imaging techniques provide limite...
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ISBN:
(数字)9798350357509
ISBN:
(纸本)9798350357516
Polyps are critical abnormalities that may indicate the initial phases of colon cancer, making accurate detection and analysis essential in medical diagnostics. Traditional 2D medical imaging techniques provide limited insight into the shape and structure of polyps, which is where 3D reconstruction can play a transformative role. By converting 2D polyp images into 3D models, healthcare professionals can gain enhanced visualization, enabling better diagnosis, treatment planning, and surgical precision. This study demonstrates a robust process for reconstructing polyp images in 3D using the Kvasir-Seg dataset, which includes 1,000 polyp images with expertly annotated ground truth masks. Our methodology includes the generation of depth maps using the Intel DPT-Large model, the extraction of point clouds with a customized approach, and the construction of precise mesh objects with Open3D. We extract geometric properties, including linearity, planarity, and curvature change, from the point clouds and meshes for a more in-depth analysis of the 3D objects. The unsupervised analysis of the resulting density plots indicates the presence of two distinct clusters within the feature distributions, highlighting the significance of 3D reconstruction for improved polyp characterization. Furthermore, the evaluation included 2D features such as edge density, contrast, dissimilarity, homogeneity, energy, correlation, entropy, number of lines, circularity, and Gabor energy. The analysis of p-values reveals that the 3D features related to these two clusters show notably lower p-values, thereby demonstrating their significance in the comprehensive analysis.
The medium access control (MAC) protocol plays a crucial role in wireless communications, influencing key performance metrics, such as energy consumption, delay, collision, and throughput. This paper introduces the Co...
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Precision medicine aims to provide personalized therapies by analyzing patient molecular profiles, often focusing on gene expression data. However, effectively linking these data to actionable drug discovery for clini...
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This work presents the design and fabrication of a groove gap waveguide-based rotary joint and a rotenna (rotary antenna) with 360° mechanical beam-steering for wideband mmWave applications. The proposed rotary j...
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In recent years, data generated from diverse sources has grown exponentially, giving rise to new challenges for processing and analysis under the umbrella of “big data". Although various methods and platforms ha...
In recent years, data generated from diverse sources has grown exponentially, giving rise to new challenges for processing and analysis under the umbrella of “big data". Although various methods and platforms have been proposed to tackle these issues, there is still a need for a conceptual guide that synthesizes state-of-the-art tools and techniques across the full machine learning (ML) workflow. In this survey, we consolidate research on big data infrastructures, distributed processing frameworks, and ML methods, mapping out an end-to-end conceptual framework that can serve as a reference architecture for end-to-end deployment. Specifically, we discuss key aspects of big data analytics (storage solutions, platforms like Hadoop and Spark, NoSQL databases), preprocessing approaches (dimensionality reduction, instance selection, noise handling), ML algorithms (supervised, unsupervised, and emerging deep learning paradigms), and deployment considerations (monitoring, continuous integration, and versioning). By gathering and integrating these elements, our survey provides a comprehensive overview of existing solutions, clarifies the design choices developers must consider, and identifies research gaps that remain to be addressed.
Metaverse, as a revolutionary technology that changes the way of human interaction, brings new challenges to content delivery services due to the extensive data transmission and personalized service requirements. To e...
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Deep convolutional neural networks (CNNs) have facilitated remarkable success in recognizing various food items and agricultural stress. A decent performance boost has been witnessed in solving the agro-food challenge...
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