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Enhancing Telemarketing Success Using Ensemble-Based Online Machine Learning

Big Data Mining and Analytics 2024年第2期7卷 294-314页

作者： Shahriar Kaisar Md Mamunur Rashid Abdullahi Chowdhury Sakib Shahriar Shafin Joarder Kamruzzaman Abebe Diro Department of Information Systems and Business Analytics RMIT UniversityMelbourne 3000Australia School of Engineering and Technology Central Queensland UniversityRockhampton 4700Australia Faculty of Engineering Computer and Mathematical ScienceUniversity of AdelaideAdelaide 5005Australia Centre for Smart Analytics Federation University AustraliaBallarat 3350Australia School of Accounting Information Systems and Supply ChainRMIT UniversityMelbourne 3000Australia

Telemarketing is a well-established marketing approach to offering products and services to prospective *** effectiveness of such an approach,however,is highly dependent on the selection of the appropriate consumer base,as reaching uninterested customers will induce annoyance and consume costly enterprise resources in vain while missing interested *** introduction of business intelligence and machine learning models can positively influence the decision-making process by predicting the potential customer base,and the existing literature in this direction shows promising ***,the selection of influential features and the construction of effective learning models for improved performance remain a ***,from the modelling perspective,the class imbalance nature of the training data,where samples with unsuccessful outcomes highly outnumber successful ones,further compounds the problem by creating biased and inaccurate ***,customer preferences are likely to change over time due to various reasons,and/or a fresh group of customers may be targeted for a new product or service,necessitating model retraining which is not addressed at all in existing works.A major challenge in model retraining is maintaining a balance between stability(retaining older knowledge)and plasticity(being receptive to new information).To address the above issues,this paper proposes an ensemble machine learning model with feature selection and oversampling techniques to identify potential customers more accurately.A novel online learning method is proposed for model retraining when new samples are available over *** newly introduced method equips the proposed approach to deal with dynamic data,leading to improved readiness of the proposed model for practical adoption,and is a highly useful addition to the *** experiments with real-world data show that the proposed approach achieves excellent results in all cases(e.g.,98.6

关键词： machine learning online learning oversampling telemarketing imbalanced dataset ensemble model

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Ethical Guidelines for the Application of Generative AI in German Journalism

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Digital Society 2025年第1期4卷 1-43页

作者： Hofeditz, Lennart Jung, Anna-Katharina Mirbabaie, Milad Stieglitz, Stefan Faculty of Business Administration and Economics Hochschule Niederrhein – University of Applied Sciences Mönchengladbach Germany Faculty of Computer Science University of Duisburg-Essen Duisburg Germany Faculty of Information Systems and Applied Computer Science University of Bamberg Bamberg Germany Faculty of Economics and Social Sciences University of Potsdam Potsdam Germany

Generative Artificial Intelligence (genAI) holds immense potential in revolutionizing journalism and media production processes. By harnessing genAI, journalists can streamline various tasks, including content creation, curation, and dissemination. Through genAI, journalists already automate the generation of diverse news articles, ranging from sports updates and financial reports to weather forecasts. However, this raises ethical questions of high relevance for media organizations and societies especially when genAI is used for more sensitive topics and at larger scale. To not jeopardize trustworthiness in journalistic organizations, it is important that the use of genAI in journalism is guided by moral principles. We therefore conducted 18 interviews with researchers and practitioners with expertise in AI-based technologies, journalism, and ethics from a German perspective in order to identify guidelines for the ethical use of genAI in media organizations. We derived requirements for the ethical introduction of genAI and actionable guidelines which explain how decision makers in media organizations should address ethical principles for the use of AI in the news production life cycle, in order to contribute to trustworthiness of journalistic organizations and products.

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Modeling of COVID-19 outbreak in Gaza Strip using SEIR model

Modeling of COVID-19 outbreak in Gaza Strip using SEIR model

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2023 International Conference on computer science, information Technology and Engineering, ICCoSITE 2023

作者： Radwan, Akram M. Mortaja, Waleed Alzaq, Husam University College of Applied Sciences Information Technology Faculty Gaza Palestine University College of Applied Sciences Engineering & Smart Systems Faculty Gaza Palestine Istinye University Computer Engineering Department Istanbul Turkey

ISBN: (纸本)9798350320954

The novel coronavirus (COVID-19) pandemic is a major global health threat that was spreading very quickly around the world. Many mathematical models are being formulated to study the spread of COVID-19 and to predict its evolution, in order to help mitigating future outbreaks. The Susceptible-Exposed-Infectious-Recovered (SEIR) model is considered a prevalent model that describes various diseases outbreaks including COVID-19. The model divides the individuals into four groups;susceptible, exposed, infectious, recovered. To predict the evolution of the pandemic using the SEIR model, we first estimate the parameters as well as initial conditions. In this work, we model the spreading of COVID-19 pandemic using the SEIR in Gaza Strip to identify the better fitting model for forecasting future spread. The data required for estimation was collected between March 1st, 2021 and December 31st, 2021. The simulation results using SEIR model showed a significant model fitting, as there is no considerable difference from the real data compared to the respective model values. We also study the severity of the pandemic by identifying two important parameters;the basic reproduction rate (Ro), which determines the speed of the spread of COVID-19;and the infection fatality ratio (IFR) which estimates the proportion of deaths among all infected individuals. We obtained a value of Ro = 0. 89. IFR value is ranged between 0.079% and 0.085%, which is less than the global average of about 0.15%. © 2023 IEEE.

关键词： COVID-19

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An Ensemble Learning Based Approach for Detecting and Tracking COVID19 Rumors

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computers, Materials & Continua 2022年第1期70卷 1721-1747页

作者： Sultan Noman Qasem Mohammed Al-Sarem Faisal Saeed Computer Science Department College of Computer and Information SciencesAl Imam Mohammad Ibn Saud Islamic University(IMSIU)Riyadh11432Saudi Arabia Computer Science Department Faculty of Applied ScienceTaiz UniversityTaiz6803Yemen College of Computer Science and Engineering Taibah UniversityMedinaSaudi Arabia Information System Department Saba’a Region UniversityMareebYemen

Rumors regarding epidemic diseases such as COVID 19,medicines and treatments,diagnostic methods and public emergencies can have harmful impacts on health and political,social and other aspects of people’s lives,especially during emergency situations and health *** huge amounts of content being posted to social media every second during these situations,it becomes very difficult to detect fake news(rumors)that poses threats to the stability and sustainability of the healthcare sector.A rumor is defined as a statement for which truthfulness has not been *** COVID 19,people found difficulty in obtaining the most truthful news easily because of the huge amount of unverified information on social *** methods have been applied for detecting rumors and tracking their sources for COVID 19-related ***,very few studies have been conducted for this purpose for the Arabic language,which has unique ***,this paper proposes a comprehensive approach which includes two phases:detection and *** the detection phase of the study carried out,several standalone and ensemble machine learning methods were applied on the Arcov-19 dataset.A new detection model was used which combined two models:The Genetic Algorithm Based Support Vector Machine(that works on users’and tweets’features)and the stacking ensemble method(that works on tweets’texts).In the tracking phase,several similarity-based techniques were used to obtain the top 1%of similar tweets to a target tweet/post,which helped to find the source of the *** experiments showed interesting results in terms of accuracy,precision,recall and F1-Score for rumor detection(the accuracy reached 92.63%),and showed interesting findings in the tracking phase,in terms of ROUGE L precision,recall and F1-Score for similarity techniques.

关键词： Rumor detection rumor tracking similarity techniques COVID-19 social media analytics

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Classification of Sleep-Related Disorders Using Machine Learning Techniques 25

Classification of Sleep-Related Disorders Using Machine Lear...

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25th International Arab Conference on information Technology, ACIT 2024

作者： Nasir, Ola Alazaidah, Raed Al-Safarini, Maram Y. Alamleh, Amneh Zaid, Ali Abu Mansur, Hasan Elrashidi, Ali Alzoubi, Haneen Bani-Bakr, Alaa Zarqa University Faculty of Information Technology Department of Computer Science Zarqa Jordan Zarqa University Faculty of Information Technology Department of Data Science and Ai Zarqa Jordan Zarqa University Faculty of Information Technology Department of Cyber Security Zarqa Jordan American University of Madaba Faculty of Business Department of Accounting Madaba Jordan University of Business and Technology Department of Electrical Engineering Jeddah21432 Saudi Arabia Private University Faculty of It Applied Science Department of Computer Science Amman Jordan

ISBN: (纸本)9798331540012

Several people suffer from irregular sleep patterns, a problem that negatively affects their daily lives. It presents a multitude of challenges, including daytime distress, disturbances in sleep-wake patterns, feelings of unease, and a variety of other complications. Diabetes, obesity, and psychological disorders are among the diseases that may be responsible for this sleep disorder. Therefore, the primary aim of this research is to employ the robust capabilities of machine learning in forecasting sleep disorders. This research classifies three diseases: diabetes, obesity, and psychological disorders, using thirty-two different classifiers belonging to five learning strategies. The research compares and evaluates their predictive performance on four datasets. The comparative analysis includes four evaluation metrics: Accuracy, Precision, ROC Area, and MCC. The research results indicate that the best classifier is SGD, followed by LMT, while NBM is the weakest classifier. In addition, the research results revealed that the best strategy is Functions, followed by Rules, with Bayes being the least effective strategy. While conducting the experiment and analyzing the data, it is observed that the best feature selection method that yielded the most favorable outcome is the CorrelationAttributeEval. Furthermore, it has been found that the classification algorithm known as SGD achieved the highest Accuracy and Precision in categorizing the data. This indicates that the combination of CorrelationAttributeEval as the feature selection approach and SGD as the classification algorithm proved to be the most successful and efficient strategy for this research © 2024 IEEE.

关键词： Sleep research

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Bidirectional LSTM-Based Energy Consumption Forecasting:Advancing AI-Driven Cloud Integration for Cognitive City Energy Management

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computers, Materials & Continua 2025年第5期83卷 2907-2926页

作者： Sheik Mohideen Shah Meganathan Selvamani Mahesh Thyluru Ramakrishna Surbhi Bhatia Khan Shakila Basheer Wajdan Al Malwi Mohammad Tabrez Quasim Department of Computer Science and Engineering Srinivasa Ramanujan CentreSASTRA Deemed UniversityKumbakonam612001India Department of Computer Science and Engineering Faculty of Engineering and TechnologyJAIN(Deemed-to-be University)Bangalore562112India School of Science Engineering and EnvironmentUniversity of SalfordManchesterM54WTUK University Centre for Research and Development Chandigarh UniversityMohali140413PunjabIndia Centre for Research Impact and Outcome Chitkara University Institute of Engineering and TechnologyChitkara UniversityRajpura140401PunjabIndia Department of Information Systems College ofComputer and Information SciencePrincessNourah bintAbdulrahmanUniversityP.O.Box 84428Riyadh11671Saudi Arabia College of Computer Science Informatics and Computer Systems Department King Khalid UniversityAbha61421Saudi Arabia Department of Computer Science and Artificial Intelligence College of Computing and Information TechnologyUniversity of BishaBisha61922Saudi Arabia

Efficient energy management is a cornerstone of advancing cognitive cities,where AI,IoT,and cloud computing seamlessly integrate to meet escalating global energy *** this context,the ability to forecast electricity consumption with precision is vital,particularly in residential settings where usage patterns are highly variable and *** study presents an innovative approach to energy consumption forecasting using a bidirectional Long Short-Term Memory(LSTM)*** a dataset containing over twomillionmultivariate,time-series observations collected froma single household over nearly four years,ourmodel addresses the limitations of traditional time-series forecasting methods,which often struggle with temporal dependencies and non-linear *** bidirectional LSTM architecture processes data in both forward and backward directions,capturing past and future contexts at each time step,whereas existing unidirectional LSTMs consider only a single temporal *** design,combined with dropout regularization,leads to a 20.6%reduction in RMSE and an 18.8%improvement in MAE over conventional unidirectional LSTMs,demonstrating a substantial enhancement in prediction accuracy and *** to existing models—including SVM,Random Forest,MLP,ANN,and CNN—the proposed model achieves the lowest MAE of 0.0831 and RMSE of 0.2213 during testing,significantly outperforming these *** results highlight the model’s superior ability to navigate the complexities of energy usage patterns,reinforcing its potential application in AI-driven IoT and cloud-enabled energy management systems for cognitive *** integrating advanced machine learning techniqueswith IoT and cloud infrastructure,this research contributes to the development of intelligent,sustainable urban environments.

关键词： Deep learning bidirectional LSTM energy consumption forecasting time-series analysis predictive modeling machine learning in energy management

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A Hybrid Model for Botnet Detection using Machine Learning 2

A Hybrid Model for Botnet Detection using Machine Learning

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2nd International Conference on Business Analytics for Technology and Security, ICBATS 2023

作者： Zaheer, Anam Tahir, Sidra Almufareh, Maram Fahaad Hamid, Bushra University of Arid Agriculture University Institute of Information Technology Rawalpindi Pakistan Applied Science Private University Applied Science Research Center Amman11937 Jordan Jouf University College of Computer and Information Sciences Department of Information Systems Sakakah Saudi Arabia

ISBN: (纸本)9798350335644

Botnet attacks are becoming a growing threat to the security of computer networks, and there is a need for effective and efficient methods for detecting these attacks. In this study, we proposed a hybrid machine-learning model for detecting botnet attacks in network traffic. The approach combines three machine learning algorithms: k-means, rule- based system, and decision tree. The experiment was conducted using the CTU-13 dataset and features extracted from the Barnacles Mating Optimizer for network traffic flow. The experiment results showed that the proposed hybrid machine learning approach can achieve high accuracy levels in detecting botnet attacks, with a computed accuracy of 99%. The combination of different machine learning algorithms can improve the accuracy of the system, making it more robust to different types of botnet attacks. The use of real-world data, such as the CTU-13 dataset, and incorporating features from the Barnacles Mating Optimizer, make the results of this experiment more representative of real-world botnet attack detection computed accuracy 99.32 for kmean, 99.11% for decision tree and 97.14% for rule-based system. Precision for kmean 98.93%, decision tree 98.37% and rule-based 95.93% computed. © 2023 IEEE.

关键词： Decision trees

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A framework of teaching information and Communication Technology using peer-assisted learning in information Studies courses

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information Services and Use 2023年第1期43卷 63-77页

作者： Buarki, Hanadi Jumah Alghannam, Bareeq Department of Information Studies College of Basic Education Public Authority for Applied Education and Training Ardiya Block 1Al Farwaniyah Governorate Kuwait Department of Computer Science and Information Systems College of Business Studies Public Authority for Applied Education and Training Ardiya Block 1 Al Farwaniyah Governorate Kuwait

Peer Assisted Learning (PAL) is a teaching method that could improve students' skills. Research investigating the feasibility of applying PAL in the information Studies/science (IS) field concerning the information and Communication Technology (ICT) courses settings is scarce, and there is a demand to explore this realm. In this research, systems thinking examines the ICT courses as a system with inputs, outputs, and feedback. A holistic manner of enquiry demanded the exploitation of a case study. Seventy-four PAL attendees from four sections of female students completed a short survey at the end of their ICT-related courses. The survey aimed to gather data on the attendees' opinions regarding the PAL as a peer-learning system. The research framework admitted the data through phases;It integrated a new take on the 'old-fashioned' SWOT (Strength, Weakness, Opportunities and Threats) analysis. Then it developed a PAL integration framework to structure its practical implementation in the ICT courses. Finally, the study showed the potential of using SWOT analysis in managing educational methods and evaluating ICT skills by using PAL in the IS field. © 2023 - IOS Press. All rights reserved.

关键词： systems thinking

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The Optimum Switching Bilateral of Various Mix Noise Filters to reduce Medical X-Ray Images 12

The Optimum Switching Bilateral of Various Mix Noise Filters...

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12th International Electrical Engineering Congress, iEECON 2024

作者： Langampol, Kriengkri Prayote, Akara Lee, Wilaiporn Srisomboon, Kanabadee Rajamangala University Of Technology Phra Nakhon Faculty Of Engineering Department Of Computer Engineering Thailand King Mongkut's University Of Technology North Bangkok Faculty Of Applied Science Department Of Computer And Information Science Thailand King Mongkut's University Of Technology North Bangkok Faculty Of Engineering Department Of Electrical And Computer Engineering Thailand

ISBN: (纸本)9798350383591

In the past few years, image processing has been widely adopted for symptom diagnosis of medical application. To achieve accurate analysis, the medical applications require high quality image for applying to the symptom diagnosis applications. However, the medical image quality may drop due to the imperfection of devices and the environment. Noise is one of the most critical factors that reduces the image quality where the noise may form by combining two types of noises. In this paper, we considered four well-known mixed noise filters including TF, BM3D, NCSR and OSBF filters. Since the OSBF filter is the alternative version of SBF filter that requires to determine the optimal weights, therefore we first determine the optimal weights for the medical image under the combination of Gaussian noise and salt-and-pepper noise. Then, we evaluate the filtering performance under three metrics including PSNR, SSIM and filtering time. As a result, OSBF filter achieves the best filtering performance since it can reduce the noise effect, preserve image details and consumes the short filtering time. On the other hand, the filtering performance of the TF filter suffers from the combining of salt-and-pepper noise. © 2024 IEEE.

关键词： Salt and pepper noise

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A Survey of information Security Roles and Trends in the Quranic Perspective 1

A Survey of Information Security Roles and Trends in the Qur...

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1st International Conference on Cyber Security and Computing, CyberComp 2024

作者： Yunus, Mohd Amin Mohd Rahman, Nurul Hidayah Ab Hamid, Isredza Rahmi A. Universiti Tun Hussein Onn Malaysia Applied Information System Faculty of Computer Science and Information Technology Parit Raja Malaysia Centre of Information Security Research Universiti Tun Hussein Onn Malaysia Parit Raja Malaysia

ISBN: (纸本)9798350387728

In this study, we surveyed the existing information security literature related to the Quran to contribute to the knowledge gap(s) in seeking the role of information security in the Quran research area. Materials published in English were located between January 2019 and February 2024 by searching various academic databases, including Google Scholar, IEEEXplore, ACM Digital Library, Springer and scienceDirect. Thirty-two publications were collected and classified into ten domains of information security Common Body of Knowledge to identify the research trends. The results show that Domain 3 (Cryptography and Digital Watermarking) is the most studied area, followed by Domain 2 (Ethical and Legal Issues) with eight publications and Domain 5 (Access Control) with three publications. Other domains consist of only 1 or 2 publications each. Our observation also showed that three recurring themes of studies that are the implementation of information security techniques to preserve digital Quran authenticity, the association of Quran verses in supporting information security approaches;and the development of information security techniques from the Quran epistemology. Overall, exploring the research trends and interconnected areas could lead to advancements in information security practices and Quranic studies, fostering how traditional wisdom influences modern technologies. © 2024 IEEE.

关键词： authenticity ethical information security Quranic

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