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Consumer tendency to regret, compulsive buying, gender, and fashion time-of-adoption groups

International Journal of fashion design, Technology and Education 2018年第3期11卷 265-276页

作者： Lee, Seung-Hee Workman, Jane E. Fashion Design and Merchandising Southern Illinois University Carbondale IL United States Fashion Design and Merchandising Program Southern Illinois University Carbondale IL United States

The consumer’s emotional state after purchase/non-purchase is affected by regret, a negative emotion leading to dissatisfaction, negative word of mouth, and diminished intention to buy the brand again. This study compared tendency to regret and compulsive buying tendency among fashion time-of-adoption groups and by gender. Participants were US university students. A questionnaire measured demographics, compulsive buying tendency, fashion innovativeness and opinion leadership, and tendency to regret. Participants were divided into four time-of-adoption groups and two compulsive buying tendency groups. Findings support that in post-purchase evaluation, earlier (vs later) fashion adoption groups and those higher (vs lower) in compulsive buying tendency had a greater tendency to regret not purchasing. Earlier (vs later) fashion adoption groups had higher compulsive buying tendency. No gender differences existed in compulsive buying tendency. There were no significant results for consumer tendency to regret purchasing either by gender or fashion adoption group. Implications for researchers and practitioners are provided. © 2018, © The Textile Institute and Informa UK Ltd 2018.

关键词： compulsive buying fashion time-of-adoption groups gender Tendency to regret

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The application of 3D printing technology in the fashion industry

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International Journal of fashion design, Technology and Education 2017年第2期10卷 170-179页

作者： Vanderploeg, Alyson Lee, Seung-Eun Mamp, Michael Fashion Merchandising and Design Program Department of Human Environmental Studies Central Michigan University Mount Pleasant MI United States

The use of 3D printing (3DP) is increasing in a number of industries, including the fashion industry. It poses a number of advantages compared to traditional manufacturing processes, including an accelerated design process, less-production time, and lower costs related to inventory, warehousing, packaging, and transportation. This paper discusses the five types of 3DP methods that exhibit great potential in an application of fashion, including stereolithography, selective laser sintering, fused deposition modelling, PolyJet, and binder jetting. Examples of each 3DP method as it is used in the industry are provided. In addition, advantages and disadvantages are discussed for each 3DP method and specific printers. As the use of 3DP in the fashion industry is an emerging topic for discussion, this paper will provide a new guideline for designers about the uses, benefits, and challenges of 3DP in regards to the design process. © 2016, © The Textile Institute and Informa UK Ltd 2016.

关键词： 3D printing design fashion

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The use of 3D body scanning technology to assess the effectiveness of shapewear: changes in body shape and attractiveness

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International Journal of fashion design, Technology and Education 2017年第2期10卷 190-199页

作者： Zhang, Ling Shin, Eonyou Hwang, Chanmi Baytar, Fatma Department of Apparel Events and Hospitality Management Iowa State University Ames IA United States Fashion Merchandising and Design Program Central Michigan University 128B Wightman Hall Mount Pleasant 48859 MI United States Department of Consumer Sciences South Dakota State University 639 N. Broadway Apt 227 Los Angeles 90012 CA United States

This study investigated the effectiveness of shapewear by examining changes in body shape (CBS) and waist-to-hip ratio (WHR) using 3D body scanning technologies and by exploring an understanding of individuals’ perceived body shape and body attractiveness. Using a mixed methods research design, a total of 24 female respondents participated in one of two sessions: quantitative session (n = 13) and follow-up qualitative session (n = 11). The results showed that measured CBS were inconsistent with the perceived CBS: a majority of the participants perceived CBS because wearing a shapewear helped them get closer to an hourglass shape and become straighter in the posture, which were not corresponding to the body measurements. Furthermore, significantly lower WHR was partially consistent to perceived attractiveness in general. However, a few participants perceived their bodies as more attractive although their WHR were not changed or even increased. © 2016, © The Textile Institute and Informa UK Ltd 2016.

关键词： 3D body scanning Body attractiveness body shape shapewear waist-to-hip ratio

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The influence of need for touch and gender on Internet shopping attitudes among Korean consumers

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International Journal of fashion design, Technology and Education 2017年第2期10卷 230-239页

作者： Lee, Seung-Hee Workman, Jane E. Jung, Kwangho Fashion Design and Merchandising Program Southern Illinois University Carbondale IL United States Graduate School of Public Administration Seoul National University Gwanak-gu Seoul South Korea

The purposes of this study were to examine how need for touch is related to gender and Internet shopping attitudes among a sample of adult Korean consumers (160 men;160 women;mean age = 43.7) and to confirm if Peck and Childers’ Need For Touch (NFT) scale can be validated with adult Korean consumers. Out of nine hypotheses, seven hypotheses were fully or partially supported. Women had higher NFT than men, respectively the (a) total NFT, (b) autotelic NFT, and (c) instrumental NFT. Men had a higher instrumental NFT than autotelic NFT. Women did not differ from men in Internet shopping attitudes. Finally, Korean consumers higher (vs. lower) in total NFT and instrumental NFT (but not autotelic NFT) differed in Internet shopping attitudes related to security. Results supported propositions of consumer motivation theory and provided both academic and practical implications. © 2016, © The Textile Institute and Informa UK Ltd 2016.

关键词： gender Internet shopping Korean consumers Need for touch

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Compulsive buying and branding phenomena

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Journal of Open Innovation: Technology, Market, and Complexity 2015年第1期1卷 1-12页

作者： Lee, Seung-Hee Workman, Jane E. Fashion Design and Merchandising Program Southern Illinois University 311 Quigley Hall Carbondale 62901-4318 IL United States

Background: The purpose of this paper was to explore the impact of brand variables such as brand awareness, brand loyalty, brand attachment, and perceived brand quality on compulsive buying behavior. Methods: A self-administered questionnaire, containing demographic items and items related to compulsive buying, brand awareness, brand loyalty, brand attachment and perceived quality, was used to collect data. Results: Participants were 269 US university students at a large mid-western university (138 men, 131 women;mean age = 21.96). Data were analyzed using descriptive statistics, t-test and MANOVA/ANOVA. Reliability of all scales was acceptable. In the current study, 18 % of the participants were classified as compulsive buyers. Women showed higher compulsive buying tendency than men. Participants with greater compulsive buying tendency scored higher on brand attachment and brand loyalty and lower on brand awareness;there was no difference in scores on perceived brand quality. Conclusions: Results support that brand variables such as brand awareness, brand loyalty, and brand attachment are related to compulsive buying behavior. New perceptions and implications for both academicians and practitioners are provided. © 2015 Lee and Workman.

关键词： Brand attachment Brand awareness Brand loyalty Compulsive buying Perceived quality

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Determinants of brand loyalty: Self-construal, self-expressive brands, and brand attachment

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International Journal of fashion design, Technology and Education 2015年第1期8卷 12-20页

作者： Lee, Seung-Hee Workman, Jane E. Fashion Design and Merchandising Program School of Architecture Southern Illinois University Carbondale IL United States

The purpose of this paper was to explore the relationships among self-construal, self-expressive brands, and brand attachment with an emphasis on understanding the link to brand loyalty in US college students (219 women;41 men;mean age = 21.0). As a result, out of seven hypotheses, six hypotheses were accepted. Independent/interdependent self-construal is positively related to self-expressive brand. Self-expressive brand is positively related to ownership/emotion brand attachment. Ownership/emotion brand attachment is positively related to brand loyalty. Finally, self-expressive brand is positively related to brand loyalty. Results supported propositions of relationship theory and provided practical implications. © 2014 Taylor and Francis.

关键词： brand attachment brand loyalty self-construal self-expression

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Investigation of the role of proximity of clothing to self anticipating risky appearance management behaviours

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International Journal of fashion design, Technology and Education 2015年第3期8卷 235-242页

作者： Kim, Jieun Kang, Ju-Young M. Department of Business Administration Fashion Business Program Sejong Cyber University Seoul South Korea Department of Family and Consumer Sciences Fashion Design and Merchandising Program University of Hawaii at Manoa Honolulu HI United States

Body dissatisfaction has been reported as a primary force behind individuals' engaging in appearance management behaviours (AMBs), even in problematic behaviours, such as eating disturbances and other risky behaviours. As a consequence of the importance of the identified phenomena, we investigated whether 'proximity of clothing to self' (PCS) would account for a personal difference in the relationship between one's body dissatisfaction and his/her engagement in risky and non-risky AMBs, and thus it would moderate the relationship. A total of 158 survey responses collected from female college students in a Midwestern university were used. Two-way analysis of variances were employed for analysis. The results confirmed that PCS moderated the effect of body dissatisfaction on engagement in risky AMBs. In other words, the results indicated that PCS can play a role in signalling one's tendency to engage in risky AMBs. The finding that PCS serves as a factor in predicting one's engagement in risky AMBs (when she or he experiences body dissatisfaction) will be useful in fashion practice in order to help prevent extreme and problematic AMBs. © 2015 The Textile Institute and Informa UK Ltd.

关键词： Body dissatisfaction PCS Risky appearance management behaviour

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Garment quality evaluation: Influence of fashion leadership, fashion involvement, and gender

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International Journal of fashion design, Technology and Education 2013年第3期6卷 173-180页

作者： Gitimu, Priscilla Njeri Workman, Jane Robinson, Joyce Robin Fashion Merchandising Program Human Ecology Department Youngstown State University Youngstown OH 44555 One University Plaza United States Fashion Design and Merchandising Program SIUC Carbondale IL United States Design Texas Tech University Lubbock TX United States

How consumers evaluate garment quality affects consumers decision-making, hence it is imperative to study how consumers evaluate quality. The purpose of the study was to contribute to a better understanding of how consumers evaluate garments and how variables such as fashion leadership, fashion involvement, and gender influence garment evaluation. Participants were 309 students from two Midwestern universities. A convenient stratified sample was used. The Garment Quality Evaluation Scale (GQES) was used to measure garment quality, the measure of fashion innovativeness and opinion leadership was used to subdivide participants into fashion leaders and fashion followers, and the fashion Clothing Involvement Scale was used to divide participants into high and low fashion-involved consumers. MANOVA (multivariate analysis of variance) and ANOVA (analysis of variance) results indicated that how consumers evaluated garment quality was significantly influenced by fashion leadership, fashion involvement, and gender. This study makes an important contribution in understanding garment quality evaluation by consumers. © 2013 © 2013 Taylor & Francis.

关键词： fashion involvement fashion leadership garment quality gender

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The determinants of demand intention for energy management services

The determinants of demand intention for energy management s...

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Portland International Conference on Management of Engineering and Technology (PICMET)

作者： Phil Y. Yang Jian-Hang Wang Yi-Chang Yang Master program of Business Administration National Taichung University of Education TaiChung Taiwan R.O.C Institute of Technology Management National Tsing Hua University Taiwan Department of Fashion Design and Merchandising Shih Chien University Kaohsiung Taiwan

ISBN: (纸本)9781479957699

Enhance the efficiency of energy usage and lower energy costs have gained attention in the recent years. Prior research has neglected the transaction structure of energy management service. This study investigated the ex ante and ex post transaction costs with respect the contracting between Energy Service Company (ESCOs) and energy demanders. Combined with the internal control mechanisms and the external environments of ESCOs, this study conducted a large-scale survey of 835 energy demanders and a focus group as well. Four key determinants of energy management services were identified including asset specificity, task complexity, market competitiveness and institutional supports. These results showed that asset propriety and task complexity significantly increase the transaction costs and reduce the demand intention for energy management services. However, market competitiveness and institutional supports are negatively related to the transaction costs and increase demand intention for energy management services. This study further verified the importance of formal control mechanisms, which are not only strengthen the industrial development, but also increase the demand intention of energy management services.

关键词： Energy management Industries Complexity theory Companies Monitoring Contracts Decision making

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Clothing functions and use of clothing to alter mood

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International Journal of fashion design, Technology and Education 2013年第1期6卷 43-52页

作者： Kang, Ju-Young M. Johnson, Kim K.P. Kim, Jieun Apparel Product Design and Merchandising Program Department of Family and Consumer Sciences University of Hawaii at Manoa Honolulu HI 96822 2515 Campus Road United States Retail Merchandising Program Department of Design Housing and Apparel University of Minnesota Saint Paul MN 55108 1985 Buford Ave. United States Department of Fashion Business School of Business Administration Sejong Cyber University Seoul South Korea

The purpose of our study was to examine the antecedents to use of clothing to alter mood by identifying personality traits, social appearance anxiety, clothing in relation to self as structure (CSS), and clothing functions. Undergraduate women participated (n=310) in the study. Path analysis using structural equation modelling was used to test our hypothesised model. Perfectionism was related to social appearance anxiety and CSS. Neuroticism was related to social appearance anxiety. Individuals who experienced social appearance anxiety tended to select clothing for its ability to provide comfort, camouflage flaws in appearance, and provide assurance. Individuals who felt a close connection between clothing and the self (CSS) tended to select clothing for its ability to camouflage flaws in appearance and provide assurance, fashionability, and individuality. CSS in combination with the camouflage clothing function played the most important role in predicting the use of clothing to alter mood. © 2013 Taylor & Francis Group, LLC.

关键词： anxiety mood neuroticism perfectionism self

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