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Nurturing Power Partnerships on the innovation journey

design Management Review 2014年第4期24卷

作者： Caroline Flagiello Senior project lead at IDEO with 18 years of design experience in brand strategy industrial design fashion and merchandise marketing to emergent and established consumer markets. Prior to joining IDEO she was a senior industrial designer at Pentagram. She is a mentor for the internship program at Singularity University and has taught industrial design at the California College of the Arts. She has also lectured at Stanford University San Jose State University and the Academy of Art. Her work has been featured in the Victoria and Albert Museum and in several magazines: AXIS BusinessWeek Blueprint ID Communication Arts and Graphis. She has received multiple awards and patents in consumer electronics and packaging for her design. Flagiello holds a BFA in industrial design from the California College of the Arts and a merchandise marketing and design degree from the Fashion Institute of Design and Merchandising.

This IDEO project lead offers five ways to nurture the kinds of partnerships that allow both sides to stretch into new areas of innovation and success. “Client and consultant” become “partners” when they learn to ...

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Effects of web site atmospherics on consumer responses: Music and product presentation

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Direct Marketing: An International Journal 2009年第1期3卷 4-19页

作者： Kim, Jung-Hwan Kim, Minjeong Lennon, Sharron J. Department of Retailing College of Hospitality Retail and Sport Management University of South Carolina Columbia South Carolina United States Merchandising Management Program Department of Design and Human Environment Oregon State University Corvallis Oregon United States Department of Fashion and Apparel Studies University of Delaware Newark Delaware United States

Purpose – The purpose of this paper is to investigate the effects of web site atmospherics such as music and product presentation on consumers' emotional, cognitive, and conative responses in online shopping. design/methodology/approach – A convenience sample of 272 female college students participated in a web experiment employing a 2 (Product presentation: flat vs model)×2 (Music: present vs absent) between-subjects factorial design. Findings – The findings of this study showed that: product presentation (model vs flat) had a significant effect on consumers' emotional responses;and there were positive relationships among consumers' emotional, cognitive, and conative responses. Unexpectedly, music had no effect on consumers' emotional responses. Research limitations/implications – Generalizing the results of this study is limited by the use of a convenience sample of college women. Practical implications – Online retailers need to pay more attention on developing effective online atmospherics that evoke positive shopping outcomes. Based on the findings, product presentation using a model as compared to flat is recommended for online apparel retailers. Originality/value – The current study confirmed the stimulus-organism-response relationship by showing that product presentation (online stimuli) affected emotion and attitude towards the site (emotional/cognitive states) and consequently influences purchase intent (response). Thus, this study provides practical, useful information to web site designers and online retailers by indicating that how web site atmospherics lead to positive consumer shopping outcomes. © 2009, Emerald Group Publishing Limited

关键词： Consumer behaviour Internet shopping Music

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Relationships among fashion consumer groups, locus of control, boredom proneness, boredom coping and intrinsic enjoyment

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International Journal of Consumer Studies 2007年第1期31卷 66-75页

作者： Workman, Jane E. Studak, Cathryn M. Fashion Design and Merchandising Program Southern Illinois University Carbondale IL United States

fashion change agents and fashion followers differ in their need for mental stimulation. Within a context of fashion diffusion theory, this study examined the effects of locus of control and fashion consumer group on three attributes linked to mental stimulation – boredom proneness, intrinsic enjoyment, and boredom coping. For this US sample of young women, an internal locus of control orientation was associated with a higher level of fashion innovativeness and opinion leadership. fashion change agents, with either an internal or external locus of control orientation, and fashion followers with an external locus of control orientation, were similar in their heightened ability to entertain themselves (internal stimulation). fashion followers with an external locus of control orientation were less able to entertain themselves than the other three groups. © 2017 Wiley. All rights reserved.

关键词： Boredom proneness fashion consumers Locus of control

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Effects of training in apparel design and product development on spatial visualization skills

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Clothing and Textiles Research Journal 2007年第1期25卷 42-57页

作者： Workman, Jane E. Caldwell, Lark F. Fashion Design and Merchandising Program School of Architecture Southern Illinois University Carbondale IL United States Department of Design Merchandising and Textiles Texas Christian University Fort Worth TX United States

This study examines the effects of indirect training provided by apparel design and product development courses on spatial visualization skills. Spatial visualization skills are measured by using the Apparel Spatial Visualization Test, a domain-specific measure of spatial visualization, and the Paper Folding Test, a general measure of spatial visualization. In a pretest-posttest comparison group design, 128 students completed the two tests at the beginning and end of semester courses. Test scores indicate student improvement on both tests of spatial visualization during the course of a semester. Students in Beginning Clothing Construction improved significantly more on the Apparel Spatial Visualization Test than students in Flat Pattern and Computer Aided design. Students in Computer Aided design improved significantly more on the Paper Folding Test than students in Beginning Clothing Construction and Flat Pattern. Results support the viability of indirect training provided in these courses as a means to improve spatial visualization skills. © 2007 International Textile & Apparel Association.

关键词： Apparel design Product development Spatial cognition Spatial visualization

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Centrality of visual product aesthetics, tactile and uniqueness needs of fashion consumers

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International Journal of Consumer Studies 2007年第6期31卷 589-596页

作者： Workman, Jane E. Caldwell, Lark F. School of Architecture Fashion Design and Merchandising Program Southern Illinois University Carbondale IL United States Department of Design Merchandising and Textiles Texas Christian University Ft. Worth TX United States

The purposes of this study were to determine whether fashion consumer groups (fashion followers, fashion innovators, fashion opinion leaders and innovative communicators) differ in centrality of visual product aesthetics, consumers' need for uniqueness and need for touch, and to examine possible correlations among these variables. fashion design and merchandizing students completed the following scales: Need for Touch, Consumers' Need for Uniqueness, Centrality of Visual Product Aesthetics, Measure of fashion Innovativeness and Opinion Leadership plus demographic information. Innovative communicators had a greater need for uniqueness than followers and opinion leaders, but not than innovators. fashion followers scored lower on Centrality of Visual Product Aesthetics than did innovative communicators, innovators and opinion leaders. There was no difference in Need for Touch among fashion consumer groups. Scores on Need for Touch were positively correlated with scores on Centrality of Visual Product Aesthetics and Consumers' Need for Uniqueness. Scores on Centrality of Visual Product Aesthetics were positively correlated with scores on Consumers' Need for Uniqueness. Scores on fashion Innovativeness and Opinion Leadership were positively correlated with scores on Centrality of Visual Product Aesthetics and Consumers' Need for Uniqueness. Scores on fashion Innovativeness and Opinion Leadership were not significantly correlated with those on Need for Touch. fashion consumer groups did differ in centrality of visual product aesthetics and need for uniqueness, but not in need for touch. © 2017 Wiley. All rights reserved.

关键词： Centrality of visual product aesthetics fashion consumers Need for touch Need for uniqueness

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Influence of strategy choice on spatial performance in apparel design

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Clothing and Textiles Research Journal 2007年第2期25卷 171-183页

作者： Gitimu, Priscilla N. Workman, Jane E. Department of Human Ecology Youngstown State University United States Fashion Design and Merchandising Program School of Architecture Southern Illinois University Carbondale IL United States

This study investigates how performance on a spatial task in apparel design was influenced by use of strategy. The sample consisted of 278 undergraduate apparel design students from six universities in the United States. Instruments used to collect data were the Apparel Spatial Visualization Test (ASVT) and Use of Strategy Questionnaire. Use of strategy influenced performance on the ASVT. Some strategies were superior to others by the fact that they led to a higher percentage of correct responses on the ASVT, for example, landmark extraction, checking, and previous knowledge. Because use of strategies influenced performance on a spatial task, further research could investigate methods of training students in the choice of appropriate strategies. © 2007 International Textile & Apparel Association.

关键词： Apparel design Spatial performance Spatial visualization Strategy

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A case study: Creating special occasion garments for young women with special needs

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Clothing and Textiles Research Journal 2006年第2期24卷 161-172页

作者： Kidd, Laura K. Fashion Design and Merchandising Program School of Architecture Southern Illinois University at Carbondale Carbondale IL 62901-4318 311 Quigley Hall United States

This paper documents a creative design project involving the construction of custom-designed special occasion dresses for four women, ages 16-20, that have spina bifida or osteogenesis imperfecta. Common physical characteristics of these disorders include severe spinal curvature, resulting in extreme body asymmetry that requires the use of forearm crutches and waist-to-foot braces for upright mobility. Results suggest that draping the muslin sample garments directly on the body appears to be the most successful method of achieving good fit and creating the illusion of body symmetry and proportion. Fitting techniques used in this project may also be used to achieve good fit in other populations. © 2006 International Textile & Apparel Association.

关键词： Clothing for physically desabled Functional design Special needs clothing

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fashion groups, gender, and boredom proneness

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International Journal of Consumer Studies 2004年第1期28卷 66-74页

作者： Studak, Cathryn M. Workman, Jane E. Fashion Design and Merchandising Program Southern Illinois University Carbondale IL United States

This study examined differences between men and women and among fashion consumer groups (fashion innovators, fashion opinion leaders, innovative communicators, and fashion followers) in propensity toward boredom. Participants (126 male, 130 female university students) completed questionnaires measuring fashion group membership, boredom proneness, and demographics. anova revealed significant effects for fashion group for two dimensions of boredom proneness: internal stimulation and constraint. Innovative communicators indicated lower propensity for boredom because of need for internal stimulation but more propensity for boredom because of constraint than fashion followers. Men indicated greater propensity for boredom because of need for external stimulation than women did. © 2017 Wiley. All rights reserved.

关键词： Boredom fashion consumers fashion followers fashion innovators

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