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Purchase intention of Amazon sustainable brands: a hybrid approach of structural equation modeling and Rasch model

SN Business and Economics 2023年第12期3卷 1-29页

作者： Santos, Luiz Diego Vidal Holanda, Francisco Sandro Rodrigues de Santana Oliveira, Catuxe Varjão Pedrotti, Alceu de Menezes, Pedro Vinícius Bertulino Villwock, Ana Paula Schervinski Graduate Program in Intellectual Property Science Universidade Federal de Sergipe-UFS Sergipe São Cristóvão Brazil Agronomy Engineering Department Universidade Federal de Sergipe-UFS Sergipe São Cristóvão Brazil Computer Science Department Instituto Federal de Sergipe-UFS Sergipe Lagarto Brazil

This article conducts a comprehensive examination of brand-based equity closely linked to environmental sustainability in the Amazon Rainforest. The research is primarily dedicated to identifying the factors that influence consumers’ willingness to purchase products from sustainable brands within six categories: cosmetics, tourism, clothing, accessories, and food. The central aim of this study is to investigate how brand equity constructs, rooted in environmental sustainability within the Amazon Rainforest, impact consumer loyalty and purchase intention. To accomplish this objective, a mixed-methodology approach was employed, combining structural equation modeling with item response theory. This study involved 535 potential consumers, and data from eight selected brands served as the basis for the analysis. Within the framework of Purchase Intention (PI), the following variables were regarded as formative constructs: Strategic Brand Positioning (SBP), Perceived Brand Quality (PBQ), Retail Innovation (RI), and Brand Authenticity (BA). The results obtained from the structural equation models underscore the statistical significance and substantial impact of all pathways. Notably, SBP emerged as the most significant contributor to the effect on PI, as hypothesized. Brand equity and environmental sustainability were found to indirectly affect behavioral PI. Consumers exhibited a high level of latent trait (θ), with items consistently reflecting elevated values, confirming their acceptance of products, except brand differentiation. Overall, the findings highlight the effectiveness of branding strategies rooted in environmental sustainability in enhancing the brand equity of small forest companies. © The Author(s), under exclusive licence to Springer Nature Switzerland AG 2023.

关键词： Amazon Rainforest Brands Entrepreneurship Microenterprises Sustainability performance Sustainable development

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Reusable Hydrogen Storage Tank with Flange Design 10

Reusable Hydrogen Storage Tank with Flange Design

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10th International Conference on Applied System Innovation, ICASI 2024

作者： Li, Yun-Qi Chen, Hsuan-Jung Yang, Hsi-Wen Chen, Chih-Yuan Chang, Shao-Fu Chen, Ssu-Ying Chen, Chien-Chon College of Engineering and Science Ph.D. Program in Materials and Chemical Engineering National United University Miaoli Taiwan Michigan State University Department of Chemistry MI48824 United States National United University Department of Materials Engineering Miaoli Taiwan Graduate Institute of Intellectual Property National Taipei University of Technology Taiwan National United University Department of Energy Engineering Miaoli Taiwan

ISBN: (纸本)9798350394924

For how to store and transport hydrogen, the first thought is to store hydrogen directly in the cylinder. However, this method is not desirable, because generally at least 700 atm high pressure, the hydrogen contained in the cylinder to be useful. Therefore it is very unsafe at such high pressures. In This paper, we design and production of a new generation of solid-state hydrogen storage and discharge container. The goal of 'development of solid-state hydrogen storage technology' is to break through the bottlenecks of hydrogen storage technology safety, hydrogen storage density, high-efficiency hydrogen absorption and release, transportation safety, and engineering practice. © 2024 IEEE.

关键词： Aluminum

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Use of corncob and pineapple peel as associated substrates for biosurfactant production

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Environmental science and Pollution Research 2024年第47期31卷 57973-57988页

作者： Santos, Brenda Lohanny Passos Vieira, Isabela Maria Monteiro Santos, Pablo Omar Lubarino Menezes, Millena Souza de Souza, Roberto Rodrigues Ruzene, Denise Santos Silva, Daniel Pereira Northeastern Biotechnology Network Federal University of Sergipe SE São Cristóvão49100-000 Brazil Center for Exact Sciences and Technology Federal University of Sergipe SE São Cristóvão49100-000 Brazil Graduate Program in Biotechnology Federal University of Sergipe SE São Cristóvão49100-000 Brazil Graduate Program in Intellectual Property Science Federal University of Sergipe SE São Cristóvão49100-000 Brazil CISAS – Center for Research and Development in Agrifood Systems and Sustainability Instituto Politécnico de Viana Do Castelo Viana Do Castelo4900-347 Portugal Department of Production Engineering Federal University of Sergipe Rodovia Marechal Rondon S/N Jardim Rosa Elze Sergipe São Cristóvão49100-000 Brazil

Biosurfactants are amphiphilic biomolecules with promising tensoative and emulsifying properties that find application in the most varied industrial sectors: environment, food, agriculture, petroleum, cosmetics, and hygiene. In the current work, a 23 full-factorial design was performed to evaluate the effect and interactions of pineapple peel and corncob as substrates for biosurfactant production by Bacillus subtilis LMA-ICF-PC 001. In a previous stage, an alkaline pretreatment was applied to corncob samples to extract the xylose-rich hydrolysate. The results indicated that pineapple peel extract and xylose-rich hydrolysate acted as partial glucose substitutes, minimizing production costs with exogenous substrates. Biosurfactant I (obtained at 8.11% pineapple peel extract, 8.11% xylose-rich hydrolysate from corncob, and 2.8109 g/L glucose) exhibited a significant surface tension reduction (52.37%) and a promising bioremediation potential (87.36%). On the other hand, biosurfactant III (obtained at 8.11% pineapple peel extract, 31.89% xylose-rich hydrolysate from corncob, and 2.8109 g/L glucose) exhibited the maximum emulsification index in engine oil (69.60%), the lowest critical micellar concentration (68 mg/L), and the highest biosurfactant production (5.59 g/L). These findings demonstrated that using pineapple peel extract and xylose-rich hydrolysate from corncob effectively supports biosurfactant synthesis by B. subtilis, reinforcing how agro-industrial wastes can substitute traditional carbon sources, contributing to cost reduction and environmental sustainability. © The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature 2024.

关键词： Ananas comosus Bacillus subtilis Zea mays Agro-industrial waste Bioremediation potential Emulsification index Surface tension

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An empirical model for branding oriented by the environmental sustainability of the Amazon Rainforest: a hybrid structural equation modeling with fsQCA approach

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Discover Analytics 2024年第1期2卷 1-21页

作者： Santos, Luiz Diego Vidal Holanda, Francisco Sandro Rodrigues Pedrotti, Alceu de Medeiros, Raphael Mario Bastos de Santana Oliveira, Catuxe Varjão Villwock, Ana Paula Schervinski Graduate Program in Intellectual Property Science Universidade Federal de Sergipe-UFS São Cristóvão Brasil Agronomy Engineering Department Universidade Federal de Sergipe-UFS São Cristóvão Brasil Administration Department Universidade da Amazônia Manaus Brasil Computer Science Department Instituto Federal de Sergipe-UFS Lagarto Brasil

Utilizing the Theory of Planned Behavior, a meaningful connection between an organization and its consumers can be established, transcending mere appearances and delving into emotions, relationships, and brand experiences. In line with these principles, this study aims to present an empirical model grounded in factual evidence derived from the perspectives of entrepreneurs and consumers of environmentally sustainable brands in the Brazilian Amazon. The proposed model adopts a mixed-modeling approach, utilizing data analysis techniques such as fuzzy-set qualitative comparative analysis (fsQCA). Two independent data sets were collected: one from 8 companies operating in the Amazon rainforest and another from 535 potential consumers. By analyzing these datasets, consumer motivations for the consumption of sustainable brands, entrepreneurial practices, and the role of traditional communities and the forest environment in shaping brand perceptions were identified. The results reveal that, from the consumer’s perspective, the key factors influencing a positive inclination to purchase sustainable brands include the brand’s engagement with traditional com munities, perceived product quality, brand innovation, and a transparently communicated positioning strategy. These constructs form the core components of the main solution. This article provides valuable information for entrepreneurs operating sustainable brands in tropical forests as well as for policymakers in community-based entrepreneurship. It is also of interest to researchers and individuals involved in brand management as a strategy for empowering small businesses engaged in sustainable practices and community collaboration. The study’s findings and recommendations have the potential to foster more sustainable and socially responsible business practices, thereby enhancing local economies and contributing to environmental preservation.

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New connections between brand and environmentally sustainable businesses in the Amazon forest and local business owner’s perception

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Sustainable Earth Reviews 2023年第1期6卷 1-17页

作者： Luiz Diego Vidal Santos Francisco Sandro Rodrigues Holanda Pedro Vinícius Bertulino de Menezes Ana Paula Schervinski Villwock Alceu Pedrotti Catuxe Varjão de Santana Oliveira Graduate Program in Intellectual Property Science Universidade Federal de Sergipe-UFS São Cristóvão Sergipe Brasil Agronomy Engineering Department Universidade Federal de Sergipe-UFS São Cristóvão Sergipe Brasil Computer Science Department Instituto Federal de Sergipe-UFS Lagarto Sergipe Brasil

The debate surrounding entrepreneurship in the Amazon rainforest region highlights the importance of sustainable actions developed by local brands. However, limited attention has been given to entrepreneur's perspectives regarding the outcome of their applied practices. The objective of this study was to understand the entrepreneurs’ perception based on their business models concerning the connection to the Amazon brand and the aspects of sustainable use of its natural resources. The study was performed through semi-structured interviews with seven Amazonian product brands entrepreneurs utilizing Grounded Theory. The results demonstrate that entrepreneurs understand that reaching the social dimension relies on the articulation of three main factors: entrepreneurs, the native people, and the shared traditional knowledge and culture. It is observed that the political dimension is still underdeveloped in the region with limited application of its effects on products. Additionally, the economic dimension is not significantly favored by the utilization of environmentally sustainable brands. Lastly, the territorial dimension depends on the establishment of permanent protection areas, as well as agroforestry systems.

关键词： Brand Environmental sustainability Marketing Entrepreneur behavior Traditional communities

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Reusable Hydrogen Storage Tank with Flange Design

Reusable Hydrogen Storage Tank with Flange Design

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International Conference on Applied System Innovation (ICASI)

作者： Yun-Qi Li Hsuan-Jung Chen Hsi-Wen Yang Chih-Yuan Chen Shao-Fu Chang Ssu-Ying Chen Chien-Chon Chen College of Engineering and Science Ph.D. Program in Materials and Chemical Engineering National United University Miaoli Taiwan Department of Chemistry Michigan State University MI USA Department of Materials Engineering National United University Miaoli Taiwan Graduate Institute of Intellectual Property National Taipei University of Technology Taiwan Department of Energy Engineering National United University Miaoli Taiwan

ISBN: (数字)9798350394924

ISBN: (纸本)9798350394931

For how to store and transport hydrogen, the first thought is to store hydrogen directly in the cylinder. However, this method is not desirable, because generally at least 700 atm high pressure, the hydrogen contained in the cylinder to be useful. Therefore it is very unsafe at such high pressures. In This paper, we design and production of a new generation of solid-state hydrogen storage and discharge container. The goal of “development of solid-state hydrogen storage technology” is to break through the bottlenecks of hydrogen storage technology safety, hydrogen storage density, high-efficiency hydrogen absorption and release, transportation safety, and engineering practice.

关键词： Technological innovation Hydrogen storage Temperature Surface resistance Hydrogen Transportation Production

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Sustainability Initiatives and Collaborative Practices: A Study of Emerging Economy Suppliers

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Latin American Business Review 2021年第4期22卷 359-391页

作者： Pereira, Michele M. O. Arantes, Rita C. Antunes, Luiz G. R. Hendry, Linda C. Deboçã, Leonardo P. Bossle, Marilia B. Antonialli, Luiz M. Management School Federal University of Lavras Lavras Brazil Management School Federal University of Viçosa Rio Paranaíba Brazil Management School University of São Paulo São Paulo Brazil Management School Lancaster University Lancaster United Kingdom Pos-Graduate Program in Intellectual Property and Technology Transfer for Innovation (PROFNIT-IFRS) and Pos-Graduate Program in Viticulture and Oenology (PPGVE-IFRS) Federal Institute of Education Science and Technology of Rio Grande do Sul Bento Goncalves Brazil

This paper analyses how collaborative practices influence sustainability initiatives and the relational rents of Brazilian coffee companies supplying global supply chains (GSC)s. Multi-case study data was collected via interviews and documentary analysis and examined using the relational view theoretical lens. The results indicate that collaborative practices lead to significant improvements within the supplier’s sustainability initiatives and consequently within their processes related to the exportation of goods. Thus this study suggests that collaborative practices generate important relational rents in GSCs (for example through relationship-specific assets) and are important facilitators of sustainability for emerging economy suppliers. © 2021 Taylor & Francis Group, LLC.

关键词： Collaborative practices emerging country supplier global supply chain sustainability initiatives sustainable supply chain management

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Potential of Gamification as Assessment Tool

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Creative Education 2016年第4期7卷 561-566页

作者： Claudia Cardinale Nunes Menezes Robélius De Bortolli Post-Graduate Program in Intellectual Property Science Federal University of Sergipe Sao Cristóvao Brazil

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Technological innovation, R&D activities and innovation system between organizations 19

Technological innovation, R&D activities and innovation syst...

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19th World Multi-Conference on Systemics, Cybernetics and Informatics, WMSCI 2015

作者： Fabris, Jonas Pedro Camargo, Maria Emilia Russo, Suzana Leitão Zayas-Castro, Jose Bolsista CAPES BEX: Proc:9204/14-08 Post-Graduate Program in Intellectual Property Science Federal University of Sergipe Brazil Post-Graduate Program in Intellectual Property Science Federal University of Sergipe Bolsista Posdoc CNPq Brazil College of Engineering University of South Florida United States

ISBN: (纸本)9781941763292

This theoretical paper aimed to explicit, through the rescue of theoretical assumptions, the innovation, the innovation system, and the research and development (R&D) activities. The innovation, especially technological innovation, is now seen as essential in differentiation strategies, competitiveness and growth in a greater number of businesses. We do not think technological innovation as a static process, or as a game in which the results are known a priori. Innovation is not only the result of financial investments by companies. For it to exist, it is necessary the existence of innovative capacity that should be present at all stages of the innovation process, and a favorable institutional environment and, increasingly, of specific incentive policies. That is, there are internal and external factors to companies and other institutions involved in the process. Innovation systems were discovered to resolve the variations in the degree of competitiveness of different economies and, above all, in relation to the technological performance and the ability to innovate these economies face the growing importance of international markets for high-tech products. Thus, it was found that successful innovators are not successful just because of their personal qualities and actions but as a result of their interaction with research and innovation systems that inhabit the quality of such systems.

关键词： International trade

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A Case Study on the Innovation Process from Mission-Oriented Basic Research Stage to Applied Research Stage

A Case Study on the Innovation Process from Mission-Oriented...

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Portland International Conference on Management of Engineering and Technology (PICMET)

作者： Hideki Yoshida Joji Shinohara Tadashi Sasa Eiichi Maruyama Japan Science and Technology Agency (JST) Task Force for Evaluation of Basic Research Programs Tokyo JAPAN National Graduate Institute for Policy Studies (GRIPS) Ph.D. program in Science and Technology Policy Tokyo JAPAN RIKEN Cenier’ for Intellectual Property Strategies Saitama JAPAN

The role of the stage-gate II, interface between mission-oriented basic research and applied research, has been investigated by means of the case studies on typical JST ( Japan science and Technology Agent) projects. The disincentive factors of the breakthrough at the stage-gate II, the patterns of the mission-oriented basic research processes based on this case study, and the success factors of the breakthrough at the stage-gate II are found. Moreover, the stage-gate II is found to be the important indicator of mission-oriented basic research for the innovation process.

关键词： Technological innovation Research and development intellectual property Computer aided software engineering Councils Guidelines Robustness Government International collaboration Statistics

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