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design Elements and Users’ Perceptual Response: A Case of Window Display design for Adolescent Merchandising

Procedia - Social and Behavioral Sciences 2012年 50卷 685-690页

作者： Kanokwan Somoon Nopadon Sahachaisaree Graduate Program in Multidisciplinary Design Research Graduate Faculty of Architecture King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand Multidisciplinary Design Research King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand

Window displays, as a part of selling strategies, not only convey the type and positioning of mechanize, but also the promotional strategies and corporate images. The study uses window displays for clothing to examine patterns, selling strategies, merchandize types, and target groups. It investigates the effects of design elements on the customers perceptual responding to configurations. The theoretical framework bases on marketing concepts, visual perception principles, Gestalt psychology, and design's principle and elements. research found that 14 factors in the design affected to perception. The study perception indicates that purchasing desire and attraction had more relation.

关键词： Window displays clothing display design guideline Versaul Merchanding selling strategies

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Factors Determining Athletic Footwear design: A Case of Product Appearance and Functionality

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Procedia - Social and Behavioral Sciences 2012年 36卷 520-528页

作者： Siriphan Promjun Nopadon Sahachaisaeree Graduate Program in Industrial Design Faculty of Industrial Design Education King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand Program in Multidisciplinary Design Research King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand

Footwear has currently been developed and tested by designers. Appearance is among the most important factors contributing to the popularity and market shares of particular brands and designs targeting on young purchasers. Using athletic footwear as a case study, the present research aims to investigate the pattern of footwear designs–shape, material, and type of shoe-base ergonomics and functionality. It is also bound to examine young purchasers’ perceptions towards aesthetics The research finally recommends a set of design guidelines towards footwear design basing on purchesers’ cognitive and affective perception on footwear appearance.

关键词： Product design cognitive-affective perception purchase decision footwear design functionality perception

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An analysis of mockup cost effectiveness to verify the accuracy of stimuli approach: a case study of interior design for VIP in-patient rooms (single)

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Procedia - Social and Behavioral Sciences 2010年 5卷 1251-1256页

作者： Suthape Limbuddha-augsorn Nopadon Sahachaisaree Ph.D. Candidate Graduate Program in Multidisciplinary Design Research Faculty of Architecture King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand Assoc. Prof. Ph.D. program in Multidisciplinary Design Research Faculty of Architecture King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand

Mockup is a scale or full-sized model that used for demonstrating and evaluating the functionality of a design. It is only in-plemented in a large project that having similar room patterns to reduce the risk of poor design. This research is to identify the corelationship between the number of rooms (or the project size) and the mockup investment cost to find the decision-making point. The research methodology is to build the perspective picture of VIP in-patient rooms as the Stimuli approach and build the same realistic full-sized rooms as the mockup then applying the systematic research implication to learn and synthesize the results to investigate the functionalities, environmental perceptions and cost-benefits ratio in order to evaluate the corelationship between the cost effectiveness and the estimated optimum number of rooms. In addition, data collection from the same hospital staffs, patients, and other service receivers will be conducted by questionnaire survey and close observation. The data will be complied vis-à-vis the results from mockup and stimuli methods to establish the decision-making baseline.

关键词： Mockup stimuli spatial

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Seasonal Retail Franchise Identity and Its Spatial Functional design: A Case Study on Ang-Kee's Snack Kiosk

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Procedia - Social and Behavioral Sciences 2012年 36卷 540-544页

作者： Niphawan Sunthonovard Nopadon Sahachaisaeree Graduate Program in Faculty of Arts in Interior Design Management Bangkok University Rama 4 Road Klong-Toey Bangkok 10110 Thailand Program in Multidisciplinary Design Research King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand

Retail business has the environment reflect their unique identity. This research thus aims, firstly, to study the unique corporate retail identity. Secondly, it aims to examine the, type of product, sale activities, and storage system toward spatial needs of the sale environment. Finally, the research investigates the physical appearance conveying seasonal identity and meaning responsive to purchasers’ perception towards the final design guideline recommendation. The research anticipates that the case study could find a pattern of how people perceive and react to the built environment, and it could also reveal a proper research methodology to reveal environment and behavior pattern.

关键词： Seasonal retail franchise identity snack kiosk spatial functional design Chinese seasonal food

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Urban Elements Determining District Discernment: A Case of Young Urbanites’ Perception on Bangkok's Distinctive Functional Districts

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Procedia - Social and Behavioral Sciences 2012年 38卷 334-342页

作者： Abhirak Sobute Nopadon Sahachaisaeree Graduate Program in Urban and Regional Planning King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand Program in Multidisciplinary Design Research King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand

Physical environment of urban centres often conveys different message to visitors and dwellers. Psychological processes–perception, cognition, and recognition–guide dwellers and strangers to perceive and act on the particular district's functionality differently. This research attempts to identifies features embodied the physical environment conveying the district functionality. The research tools are specially designed to investigate the perception and recognition of young urbanites on the differentiations of five major districts in Bangkok. Questionnaires with visual stimuli are used to inquire information from undergraduate students. The study aims to derive the urban features conveying district message and propose the design guidelines.

关键词： Urban physical features cognition and recognition of environment youth's perception urban design guidelines

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Graphical design features responding to tourist mapping need: a case of Bangkok's maps for foreign tourists

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Procedia - Social and Behavioral Sciences 2010年 5卷 1226-1231页

作者： Cholthicha Sarikanon Nopadon Sahachaisaeree Graduate Program in Industrial Design Technology Faculty of Industrial Design Education King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand Assoc. Prof. Ph.D. program in Multidisciplinary Design Research King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand

The primary purpose of graphic map design was to determine the factors for each types of map that can meet the demand of the tourists who are different in their destination. The graphic map factors enable us to know the target group and type of map they used that provides the accurate information corresponding to their actual need. Methodologically, the simulation viewing questionnaires were used to examine the opinion and need of the tourists whose interest was different with the type of map they used. In case study, the sample included the foreign tourists in Bangkok territory. This paper examined the graphic map design factors that meet the tourist's need. The results are expected to be used as useful guidelines for map design that satisfies the tourists in context of Thai social and cultural environment that can be recognized at international level. It's not only useful to those tourists, but also to general people.

关键词： Graphical design tourist map tourist map design

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Factors determining window display conveying merchandise's Positioning and style: a case of shopping mall clothing display targeting undergraduate students

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Procedia - Social and Behavioral Sciences 2010年 5卷 1236-1240页

作者： Kanokwan Somoon Nopadon Sahachaisaeree Graduate Program in Industrial Design Faculty of Industrial Design Education King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand Assoc. Prof. Ph.D. program in Multidisciplinary Design Research King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand

Window displays, as a part of selling strategies, not only convey the type and positioning of mechanize, but also the promotional strategies and corporate images. The study uses window displays for clothing to examine patterns, selling strategies, merchandize types, and target groups. It investigates the effects of design elements on the customers’ perceptual responding to configurations. The theoretical framework bases on marketing concepts, visual perception principles, Gestalt psychology, and design's principle and elements. Sixty undergraduates, ages 18-23, participated as research subjects. Results derive a design guideline for window displays towards the designated type of intended perception for the particular group.

关键词： Window displays clothing display corporate strategies corporate images design guildline

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Public toilet design criteria for users with walking disability in conjunction of universal design paradigm

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Procedia - Social and Behavioral Sciences 2010年 5卷 1246-1250页

作者： Waraporn Mamee Nopadon Sahachaisaeree Graduate student in Industrial Design Faculty of Industrial Design Education King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand Assoc. Prof. Ph.D. program in Multidisciplinary Design Research King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand

This research aims to investigate problems and prospects leading to universal public rest room design for the mobility impaired to facilitate their accessibility and usability in the Thai anthropometric and behavioral contexts. The research examines the spatial barrier, the extent of mobility constraints, user's behavior, and the needs for enabling environment. By means of BME testing, the research endeavors to derive the spatial and dimensional solutions. Areas of interest to be explored include circulation areas for rest room access, major activity areas around the toilet bowl and lavatory, and spatial/height measurements for face/hand washing and teeth brushing activities.

关键词： Walking disability universal design public toilet design

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