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Information Disclosure in Real-Time Bidding Advertising Markets

Information Disclosure in Real-Time Bidding Advertising Mark...

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2014 IEEE International Conference on Service Operations and Logistics,and Informatics

作者： Juanjuan Li Yong Yuan Rui Qin The State Key Laboratory of Management and Control for Complex Systems Institute of Automation Chinese Academy of Sciences Qingdao Academy of Intelligent Industries Beijing Engineering Research Center of Intelligent Systems and Technology Institute of Automation Chinese Academy of Sciences

Real-time bidding（RTB）advertising is a fast-growing business model in online display advertising *** the guaranteed display advertising,it utilizes programmatic instantaneous auction to price and sell ad inventory on a per-impression *** enbales advertisers to target audiences at demographic,psychographic or behavioral levels across a wide range of *** RTB markets,information about target audiences is usually disclosed to advertisers,while information about publishers（*** ranking,advertising page）are typically not avaliable for advertisers,especially in real-time *** leads to a serious information asymmetry problem in RTB markets,which has significant influence on both advertisers’bidding strategies and publishers’*** this paper,we study the information disclosure strategies of publishers in case when the disclosure may incur an extra *** address this information asymmetry problem by first formulating the RTB auction as an second-price sealed-bid game,then discussing equilibrium information disclosure strategies for publishers and also investigating advertisers’bidding strategies in the three information disclosure cases:all disclosed,non-disclosed,and partially *** find that non-disclosed and partially disclosed strategies may lead to an adverse selection effect,and high-quality publishers will be forced to quit the RTB markets.

关键词： real-time bidding information disclosure asymmetric information adverse selection

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A Survey on Real Time Bidding Advertising

A Survey on Real Time Bidding Advertising

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2014 IEEE International Conference on Service Operations and Logistics,and Informatics

作者： Yong Yuan Feiyue Wang Juanjuan Li Rui Qin The State Key Laboratory of Management and Control for Complex Systems Institute of AutomationChinese Academy of Sciences Qingdao Academy of Intelligent Industries Beijing Engineering Research Center of Intelligent Systems and Technology Institute of AutomationChinese Academy of Sciences

Real-time bidding(RTB)is an emerging and promising business model for online computational advertising in the age of big *** on analysis of massive amounts of Cookie data generated by Internet users,RTB advertising has the potential of identifying in real-time the characteristic and interest of the target audience in each ad impression,automatically delivering best-matched ads,and optimizing their prices via auction-based programmatic buying *** has significantly changed online advertising,evolving from the traditional pattern of"media buying"and"ad-slot buying"to"targetaudience buying",and is expected to be the standard business model for online advertising in the *** this paper,we discussed the current market practice of RTB advertising,presented the key roles and typical business processes in RTB markets,and summarized the current research progresses in the existing *** aim of this paper is to provide useful reference and guidance for future works.

关键词： real-time bidding computational advertising online advertising big data

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A Two-stage Fuzzy Budget Allocation Model in Search Auctions

A Two-stage Fuzzy Budget Allocation Model in Search Auctions

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2014 IEEE International Conference on Service Operations and Logistics,and Informatics

作者： Rui Qin Yong Yuan Juanjuan Li The State Key Laboratory of Management and Control for Complex Systems Institute of AutomationChinese Academy of Sciences Qingdao Academy of Intelligent Industries Beijing Engineering Research Center of Intelligent Systems and Technology Institute of Automation Chinese Academy of Sciences

Budget optimization is an important issue faced by advertisers in search auctions,and has significant impact on the design of various advertising *** a limited budget on a search market during a certain period,an advertiser has to distribute her budget to a series of sequential temporal slots(i.e.,days,weeks,or months),during which advertisers must avoid the budget being used up quickly,so as to keep the budget for potential clicks with better performance in the *** the optimal budgets over these temporal slots as fuzzy variables,we establish a two-stage fuzzy budget allocation model,and use particle swarm optimization(PSO)algorithm to solve it in case when these optimal budgets are characterized by discrete fuzzy *** also conduct experiments to validate our model and *** experimental results show that our model can outperform other five budget allocation strategies in terms of reducing the revenue loss of the advertiser.

关键词： budget optimization budget allocation sponsored search auctions two-stage fuzzy programming PSO

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Time Critical Disinformation Influence Minimization in Online Social Networks

Time Critical Disinformation Influence Minimization in Onlin...

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IEEE Joint Intelligence and Security Informatics Conference (JISIC)

作者： Chuan Luo Kainan Cui Xiaolong Zheng Daniel Zeng State Key Laboratory of Management and Control for Complex Systems Chinese Academy of Sciences Beijing China The School of Electronic and Information Engineering Xi'an Jiaotong University Xi'an China Department of Management Information Systems University of Arizona Tucson USA

If a piece of disinformation released from a terrorist organization propagates on Twitter and this adversarial campaign is detected after a while, how emergence responders can wisely choose a set of source users to start the counter campaign to minimize the disruptive influence of disinformation in a short time? This practical problem is challenging and critical for authorities to make online social networks a more trustworthy source of information. In this work, we propose to study the time critical disinformation influence minimization problem in online social networks based on a continuous-time multiple campaign diffusion model. We show that the complexity of this optimization problem is NP-hard and provide a provable guaranteed approximation algorithm for this problem by proving several critical properties of the objective function. Experimental results on a sample of real online social network show that the proposed approximation algorithm outperforms various heuristics and the transmission temporal dynamics knowledge is vital for selecting the counter campaign source users, especially when the time window is small.

关键词： Radiation detectors Social network services Greedy algorithms Optimization Linear programming Information processing Minimization

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Research on Multi-Dimensional Data Visualization Analysis of Large Enterprise's Purchasing Fund

Research on Multi-Dimensional Data Visualization Analysis of...

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2014 IEEE International Conference on Service Operations and Logistics,and Informatics

作者： Minhui Lv Hongxia Zhao School of Management Huazhong University of Science and Technology Department of Equipment Economics and Management Naval University of Engineering The State Key Laboratory of Management and Control for Complex Systems Institute of Automation Chinese Academy of Sciences

With the continuous development of data storage technology,the complexity,category and size of data increase sharply;on the other hand,the wide expansion of its application domain brings great challenges on the traditional data processing and analysis *** this paper,the data analysis and processing technology and its development status are introduced and by multi-dimensional data visualization analysis method and combining the knowledge of domain experts,the equipment purchasing fund data of a large enterprise is analyzed to provide reliable management decision to the investment and investment volume of business fund.

关键词： data analysis data mining visualization corporate purchasing fund

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PI controller design for Network control system based on minimum entropy control

PI controller design for Network control system based on min...

引用

2014 IEEE International Conference on Service Operations and Logistics,and Informatics

作者： Xinlan-Guo Tao-Li Hongxia Zhao Mechanical and Electrical Engineering Department Nanjing Communications Institute of Technology Enterprise Custom Department Huawei Nanjing Institute The State Key Laboratory of Management and Control for Complex Systems Institute of Automation Chinese Academy of Sciences

This paper designs PI controller which is easy to operate in an actual random framework for NCS,for nonlinear ARMAX model is difficult to achieve in the practical *** on the nature of the network control system is a random system and PI controller design is easy to operate in an actual random framework for NCS,the iterative learning ideas to batch control system output probability density function,so that the output probability density function of the system with increasing batch tracking a given probability density *** order to achieve the NCS system of tracking error probability density function control,this paper introduces the minimum entropy control algorithm.

关键词： minimum entropy control NCS PI controller.

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Network Formation Games for the Link Selection of Cooperative Localization in Wireless Networks

Network Formation Games for the Link Selection of Cooperativ...

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IEEE International Conference on Communications

作者： Zijun Zhao Rongqing Zhang Xiang Cheng Liuqing Yang Bingli Jiao National Mobile Communications Research Laboratory Southeast University Nanjing China School of Electronics Engineering and Computer Science Peking University Beijing China The State Key Laboratory of Management and Control for Complex Systems Chinese Academy of Sciences Beijing China

Recently, localization has become an indispensable technique for wireless applications. In view of the limitation of global position system (GPS) in certain environments, alternative approaches are in demand. In this paper, we consider a cooperative localization approach named sum-product algorithm over a wireless network (SPAWN). Although SPAWN theoretically facilitates cooperative localization, it has several practical limitations. Specifically, SPAWN results in high computational complexity and increased network traffic. The main complexity of SPAWN lies in the selection of agents/anchors involved in the cooperative localization. To this end, we formulate the agent/anchor selection problem into a network formation game. Together with a practical limit on the number of agents/anchors used for cooperative localization, our proposed approach can markedly reduce the computational complexity and the resultant network traffic. Simulations show that these advantages come with a slight degradation in the localization mean squared error (MSE) performance.

关键词： Games Signal processing algorithms Wireless networks Computational complexity Nickel Signal processing

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NNDOB-based Composite control for Binary Distillation Column Under Disturbances

NNDOB-based Composite Control for Binary Distillation Column...

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第三十二届中国控制会议

作者： LI Juan CHEN Xisong LI Shihua YANG Jun ZHOU Jiancheng School of Automation Southeast University Key Laboratory of Measurement and Control of Complex Systems of Engineering Ministry of EducationP.R.China School of Chemistry and Chemical Engineering Southeast University

ISBN: (纸本)9781479900305

This paper presents a composite disturbance rejection control strategy for high purity binary distillation column with complex characteristics,such as couplings,non-minimum phase,model mismatches and external *** goal of the controller is to get the desired top and bottom compositions in presence of both model mismatches and external *** composite controller includes neural network inverse controller(NNIC) and neural network disturbance observer(NNDOB) both using radial basis fimction network(RBFN).The inverse model of the system is identified by RBFN,whose stability is proved via the Lyapunov fimction *** a rigorous analysis is also given to show why the NNDOB can effectively suppress the *** of the proposed scheme is compared with PID and NNIC schemes in two *** feasibility, effectiveness and disturbance rejection property of the proposed method are demonstrated by the simulation studies.

关键词： Composite controller Disturbance Rejection Neural Network Disturbance Observer Binary Distillation Column.

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Index Modulated OFDM with Interleaved Grouping for V2X Communications

Index Modulated OFDM with Interleaved Grouping for V2X Commu...

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17th International IEEE Conference on Intelligent Transportation systems & The Asia-Pacific Council on systems engineering Conference 2014

作者： Xiang Cheng Miaowen Wen Liuqing Yang Yuke Li School of Electronics Engineering and Computer Science Peking University National Mobile Communications Research Laboratory Southeast University School of Electronic and Information Engineering South China University of Technology State Key Laboratory of Management and Control for Complex Systems Institute of AutomationChinese Academy of Sciences

The rapid penetration of intelligent transportation systems（ITS） into the conventional transportation infrastructure urgently calls for high spectral efficiency high reliability communication technology for vehicle-to-vehicle and vehicle-to-infrastructure（V2X） *** orthogonal frequency division multiplexing（OFDM） is widely considered as a promising candidate for such applications,in this paper we propose a novel variation of OFDM for improved spectral efficiency as well as enhanced reliability in V2 X channels with correlated frequency-selective fading and inevitable Doppler *** proposed scheme is built upon a recently emerging technique termed as index modulated（IM-）***,different from the existing localized subcarrier grouping,we propose interleaved subcarrier *** then carry out analytical and simulated comparisons to demonstrate the merits of this new scheme in terms of both the bit error rate（BER）performance and the maximum achievable rate（MAR） of the overall system,in V2 X channels.

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A two-stage fuzzy budget allocation model in search auctions

A two-stage fuzzy budget allocation model in search auctions

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IEEE International Conference on Service Operations and Logistics, and Informatics, SOLI

作者： Rui Qin Yong Yuan Juanjuan Li The State Key Laboratory of Management and Control for Complex Systems Institute of Automation Chinese Academy of Sciences Beijing China Qingdao Academy of Intelligent Industries Qingdao China Beijing Engineering Research Center of Intelligent Systems and Technology Chinese Academy of Sciences Beijing China

ISBN: (纸本)9781479960590

Budget optimization is an important issue faced by advertisers in search auctions, and has significant impact on the design of various advertising strategies. Given a limited budget on a search market during a certain period, an advertiser has to distribute her budget to a series of sequential temporal slots (i.e., days, weeks, or months), during which advertisers must avoid the budget being used up quickly, so as to keep the budget for potential clicks with better performance in the future. Considering the optimal budgets over these temporal slots as fuzzy variables, we establish a two-stage fuzzy budget allocation model, and use particle swarm optimization (PSO) algorithm to solve it in case when these optimal budgets are characterized by discrete fuzzy variables. We also conduct experiments to validate our model and algorithm. The experimental results show that our model can outperform other five budget allocation strategies in terms of reducing the revenue loss of the advertiser.

关键词： Artificial intelligence

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