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Factors determining window display conveying merchandise's Positioning and style: a case of shopping mall clothing display targeting undergraduate students

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Procedia - Social and Behavioral Sciences 2010年 5卷 1236-1240页

作者： Kanokwan Somoon Nopadon Sahachaisaeree Graduate Program in Industrial Design Faculty of Industrial Design Education King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand Assoc. Prof. Ph.D. program in Multidisciplinary Design Research King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand

Window displays, as a part of selling strategies, not only convey the type and positioning of mechanize, but also the promotional strategies and corporate images. The study uses window displays for clothing to examine patterns, selling strategies, merchandize types, and target groups. It investigates the effects of design elements on the customers’ perceptual responding to configurations. The theoretical framework bases on marketing concepts, visual perception principles, Gestalt psychology, and design's principle and elements. Sixty undergraduates, ages 18-23, participated as research subjects. Results derive a design guideline for window displays towards the designated type of intended perception for the particular group.

关键词： Window displays clothing display corporate strategies corporate images design guildline

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Factors affecting buyers’ perceptions in accordance with marketing strategy: a case of vernacular Thai product

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Procedia - Social and Behavioral Sciences 2010年 5卷 1283-1287页

作者： Sarath Simsiri Nopadon Sahachaisaeree Arch.D. program in Multidisciplinary Design Research Faculty of Architecture King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand Assoc. Prof. Ph.D. program in Multidisciplinary Design Research King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand

Traditionally and locally made handicrafts such as Thai silk, pottery and wood carving are considered part of products with vernacular style. development of such products need careful considerations, consumer discernment and aesthetic perceptions are among crucial factors determining the success of the design, and therefore, determining the acceptance of the products. The research uses a set of vernacular design as case study to test the cognitive perception of prospective users—between those who discern and not-discern the history of utensils. distinctive consumers—tourists from oversea, local folks, and urbanites—are controlled variables assumed to post different tastes and perceptions.

关键词： Marketing perception visual perception product appearance product design vernacular Thai product

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Conflicting purchasers’ and users’ appeal toward a design goal determining children and parent’ purchasing decision: a case of toy packing design

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Procedia - Social and Behavioral Sciences 2010年 5卷 1357-1361页

作者： Wichanat Tiwasing Nopadon Sahachaisaeree Arch.D. Program in Multidisciplinary Design Research Faculty of Architecture King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand Assoc. Prof. Ph.D. program in Multidisciplinary Design Research King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand

Conflicting design goals for users who are not purchasers such as toys and baby products is obviously a greater challenge for packaging design. Using computer game as a case study, this research derives an optimal design strategy to respond to the conflicting goals between that of users and purchasers. In the present initial stage of research tool development, the study found that a number of contradictory on preferences between children and parents existed. Most research tools are proved valid with small flaw to be corrected. Additional indicators on perceived affordance, safety, and value should be added for comparison reasons.

关键词： Factor of children’ visual perception visual perception worthwhile psychology and the confidence of a parents factor of package design image

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Public toilet design criteria for users with walking disability in conjunction of universal design paradigm

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Procedia - Social and Behavioral Sciences 2010年 5卷 1246-1250页

作者： Waraporn Mamee Nopadon Sahachaisaeree Graduate student in Industrial Design Faculty of Industrial Design Education King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand Assoc. Prof. Ph.D. program in Multidisciplinary Design Research King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand

This research aims to investigate problems and prospects leading to universal public rest room design for the mobility impaired to facilitate their accessibility and usability in the Thai anthropometric and behavioral contexts. The research examines the spatial barrier, the extent of mobility constraints, user's behavior, and the needs for enabling environment. By means of BME testing, the research endeavors to derive the spatial and dimensional solutions. Areas of interest to be explored include circulation areas for rest room access, major activity areas around the toilet bowl and lavatory, and spatial/height measurements for face/hand washing and teeth brushing activities.

关键词： Walking disability universal design public toilet design

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Tfe Solberg Award

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Naval Engineers Journal 2009年第5期112卷

作者： dr. Roy L. Streit Since 1992 Dr. Streit has focused a significant amount of his energy to assignment problems in acoustic warfare data fusion systems. This work led him to the formulation of the PDD Principle a broadly useful theoretical method that enables the derivation of new classes of discrete-continuous estimation algorithms for solving assignment problems without requiring enumeration and pruning. In recognition of his outstanding work in this area Dr. Streit received the NAVSEA Scientist of the Year Award for 1997. Dr. Streit has also been pursuing avenues for analyzing the loss in broadband detection performance of an acoustic array in the presence of interferences. Because examining all possible separations between the signal and many interferers is infeasible he has proposed a Poisson process model for the number and location (s) of the interferers. In this same time period Dr. Streit has also been investigating issues in environmental modeling and localization by proposing a novel integral method for solving the bearings-only target motion analysis problem which enables a natural heuristic for compensating for mismatch between the model predictions and the real world. Most recently Dr. Streit has proposed the Numerical ACoustic Hull ARray (NACHAR) Project as a revolutionary and ambitious approach to hull array design. Its premise is that optimizing the detection capability of large hull arrays requires the full integration of hull sensor array and beamformer design processes. Because NACHAR crosses an unusual number of technical disciplines it involves researchers from several departments. The diversity of Dr. Streif s technical background makes him uniquely suited to lead the project Dr. Streifs truly impressive scientific achievements are complemented by a noteworthy list of professional activities that accentuate his value to Division Newport and the Navy. He represents the United States in The Technical Cooperation Program Maritime Activities Panel 9 (Sonar Technology) and participates in the Division New

for his significant engineering research and development in sonar array research and acoustic transient signals as set forth in the following

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The Social Affordances of the Internet for Networked Individualism

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Journal of Computer-Mediated Communication 2006年第3期8卷

作者： Barry Wellman Anabel Quan-Haase Jeffrey Boase Wenhong Chen Keith Hampton Isabel díaz Kakuko Miyata In 1965 moved from his Bronx High School of Science slide rule to IBM cards and an 029 keypunch in the bowels of Harvard University. Since then he's been primarily interested in the interplay between large-scale social processes and how people use technology to be connected at work and in the community. His NetLab research network is trying to get a handle on how the Internet fits into everyday life. Wellman founded the International Network for Social Network Analysis in 1976. He is a recent Chair of the Community section of the American Sociological Association has been nominated for the Chair of the Communication and Information Technology section of the ASA the Virtual Community focus area leader for SIGGROUP/ACM and a Executive Cmmittee member of the Association for Internet Researchers. Wellman's (co)edited books are: Social Structures: A Network Approach (2d ed CSPI 2003) Networks in the Global Village (Westview Press 1999) and The Internet in Everyday Life (Blackwell Publishers 2002). Address:Centre for Urban & Community Studies University of Toronto 455 Spadina Avenue Toronto Canada M5S 2G8. Fax: +1-416-978-7162 Address:Centre for Urban & Community Studies University of Toronto 455 Spadina Avenue Toronto M5S 2G8 Canada. Address:Massachusetts Institute of Technology 77 Mass. Ave. Room 9-522 Cambridge MA 02139. Address:IN3 Av. Tibidabo 47 08035 Barcelona Spain. Phone: +*** Fax: +***. Address:Department of Sociology Meiji Gakuin University 1-2-37 Shirokanedai Minato-ku Tokyo 108-8636 JAPAN. Phone: +81-3-5421-5565 Fax: +81-3-5421-5697. Doctoral student at the Faculty of Information Studies University of Toronto. She has been a Fellow of the Knowledge Media Design Institute and the McLuhan Program in Culture and Technology. Her articles address the nature of Internet-related social change for social integration and information flow. Her articles have examined the implications of these changes for communities and her thesis focuses on organizations. University of Toronto doctoral

We review the evidence from a number of surveys in which our NetLab has been involved about the extent to which the Internet is transforming or enhancing community. The studies show that the Internet is used for connectivity locally as well as globally, although the nature of its use varies in different countries. Internet use is adding on to other forms of communication, rather than replacing them. Internet use is reinforcing the pre-existing turn to societies in the developed world that are organized around networked individualism rather than group or local solidarities. The result has important implications for civic involvement.

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Survey of reduced workload and crewing strategies for ocean patrol vessels

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NAVAL ENGINEERS JOURNAL 2001年第2期113卷 29-44页

作者： Baker, C Krull, R Snyder, G Lincoln, W Malone, TB Clifford C. Baker CIE CHFEP is a senior staff scientist at Carlow International Incorporated. He has applied most of his 24 years of experience in the application of human engineering technology to maritime systems. Mr. Baker has directed much of Carlow's efforts to reduce ship workload and to improve human performance and maritime safety through application of human factors methods and data. He is a Certified Industrial Ergonomist (CIE) as well as a Certified Human Factors Engineering Professional (CHFEP). Both certifications were granted by Oxford Research where Mr. Baker also serves as an Advisory Board member. Russell D. Krull P.E. is a senior engineer with A&T/Proteus Engineering with more than 18 years of experi-ence in marine engineering naval architecture and program management including 16 years of active duty in the U.S. Coast Guard. Recent experience includes advanced ship design studies engineering software development technical support for the USMC Advanced Amphibious Assault Vehicle propulsion systems analyses ship structural engineering and cargo handling systems engineering. Mr. Krull has an M.S.E. in naval architecture and marine engineering and an M.S.E. in industrial and operations engineering from University of Michigan and a B.S. in ocean engineering from the U.S. Coast Guard Academy. Capt. Glenn L. Snyder USCG. Regrettably since this paper was originally written Capt. Snyder has passed away. At the time of his death he was an operations specialist assigned to the Coast Guard's Deepwater Capabilities Replacement Project as Chief of Human Systems Integration. He served as commanding officer of the patrol boat Cape George (WPB-95306) the icebreaking tug Biscayne Bay (WTGB-104) and the cutter Legare (WMEC-911). A 1975 graduate of the U.S. Coast Guard Academy Capt. Snyder held an M.A. in national security and strategic studies from the U.S. Naval War College and an M.A. in international relations from Salve Regina College. In addition he was a 1998 fellow of the Foreign Service

The U.S. Coast Guard is in the concept exploration phase of its Integrated deepwater System (IdS) acquisition project. This project will define the next generation of surface, air and command, control, communications, computers, intelligence, surveillance, and reconnaissance (C4ISR) assets used to perform the Coast Guard's missions in the IdS environment (>50 NM off the U. S. coastline). As part of early technology investigations, the needs exist to: (1) analyze the workload requirements of the IdS, (2) identify alternative means to perform ship's work, and (3) optimize ship manning consistent with ship workload, performance criteria, and the available tools and equipment aboard. To reduce shipboard work requires an understanding of the mission and support requirements placed on the vessel and crew, how these requirements are currently met, and how requirements might otherwise be met to reduce workload and crew size. This study examined currently implemented workload and manpower reducing approaches of commercial maritime fleets, U.S. and foreign navies, and foreign coastguards. These approaches were analyzed according to evaluation criteria approved by the IdS acquisition project team. From this, strategies for shipboard work reduction that may be considered for adoption by the IdS were identified and analyzed according to performance and costs factors. Ten workload-reducing strategies were identified: damage control, bridge, multiple crewing, engineering, risk acceptance, modularity, deck, enabling technologies, ship/personnel readiness, and operability and maintainability.

关键词： Naval vessels

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Thermoacoustic cooling for surface combatants

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NAVAL ENGINEERS JOURNAL 2000年第4期112卷 335-345页

作者： Johnson, RA Garrett, SL Keolian, RM Robert Johnson:holds a MSE in naval architecture from the University of Michigan a MS in engineering mechanics a BS in aerospace engineering and an associate in engineering in drafting and design technology all from The Pennsylvania State University. Currently he is the program manager for the TRITON Thermoacoustic Program and heads ARL Penn State's surface ship application effort in transferring new technology into the surface ship fleet. Over the last 15 years at ARL Penn State he served as program manager for marine composite applications programs as well as various ATD torpedo programs including the ADCAP upgrade. He spent 16 years working for the Navy where he served as Ship Design Manager for the MSH and Deputy Ship Design Manager for the DDG 51 class among other earlier duties. Mr. Johnson is a member of SNAME ASNE Tau Beta Pi the Association Scientists and Engineers (ASE) and recipient of the Navy's Meritorious Civilian Service Award. Steven Garrett:received his Ph.D. in physics from the University of California at Los Angeles in 1977 followed by the Hunt Postdoctoral Fellowship of the Acoustical Society of America at University of Sussex in England and a Miller Postdoctoral Fellowship in the Physics Department at UC Berkeley. During that time his research centered on acoustical measurements of super fluid hydrodynamics. Dr. Garrett joined the faculty of the Naval Postgraduate School in 1982 where his research efforts were concentrated on the development of fiber-optic sensors systems automated in situ sonar transducer monitoring systems and thermoacoustic refrigeration. He left NPS in 1995 to assume his current position as the United Technologies Corporation Professor of Acoustics in the graduate program in acoustics and as senior scientist at the Applied Research Laboratory at Penn State. Prof. Garrett is a Fellow of the Acoustical Society of America and recipient of their Silver Medal in Interdisciplinary Acoustics. Robert Keolian:received his Ph.D. in physics from the University of Califo

Thermoacoustic cooling technology uses high amplitude acoustic standing waves in inert gasses to pump heat It requires no toxic, ozone-depleting, or global warming gasses and has few or no moving Parts, no sliding seals and requires no lubrication for robust and very low maintenance operation. Thermoacoustic cooling units have been demonstrated aboard the Space Shuttle in 1992 and aboard the USS deyo (dd 989) in 1,995 to cool radar electronics. Currently, a 3-ton electrically driven unit is being built for shipboard application. This 3-ton unit will enable the ship designer to provide greater combat system survivability through distributed system architecture and reduced manning by unit simplicity and resulting high reliability. Additionally, waste heat cooling is an emerging thermoacoustic technology that could utilize stack gas heat from main gas turbine engines or from gas turbines generators to create shipboard cooling. The benefits of this waste heat cooling is lower infrared (IR) signature and reduced fuel consumption.

关键词： Aircraft carriers

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Reliability analysis of transverse stability of surface ships

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NAVAL ENGINEERS JOURNAL 1997年第3期109卷 129-140页

作者： Atua, K Ayyub, BM Khaled l. Atua:is a graduate student at the Reliability Engi-neering Program at the University of Maryland at College Park. He completed his B.S. degree in naval architecture and marine engineering in 1988 and completed his M.S. degree in naval architecture and marine engineering in 1992 at Alexandtia University. He is also a visiting scholar in the Civil Engineering Department at the University ofMaryland at Colkge Park. He is conducting research with Dc Bilal M. Ayyub in the area of develupment of reliability-based design of ship structures and systems. He is a member ofASNE and SNAME. He has authored or coauthored several papers and reports. Bilal M. Ayyub: Ph.D. RE. is aprofssor of civil engineer-ing at the University of Maryland at College Park. He is also a researcher and consultant in the areas of structural engineering inspection methods and practices reliability and risk analysis. Dc Ayyub completed his B.S. degree in civil engineering in 1980 and completed both his M.S. (1981) and Ph.D. (1983) degrees in civil engineering at the Georgia Institute of Echnol-OD. Dc Ayyub has an extensive background in uncertainty modeling and analysis risk-based analysis and design simula-ion and marine structural reliability. He is engaged in research work involving structural reliability marine structures uncer-tainty modeling and analysis and mathematical modeling using the theories of probability statistics and fuzzy sets. He has completed several research projects that were funded by the National Science Foundation the U S. Coast Guard the U.S. Navy the U.S. Department of Defense the U.S. Army crops of Engineers the Maryland State Highway Administration the American Society ofMechanica1 Engineers and several engi-neering companies. Dc Ayyub served the engineering communio in various capacities through societies that include ASNE ASCE ASME SNAME IEEE-CS and NMIPS. He is a member ofthe ASME Research Committee of Risk Ethnology and the ASME Committee on Human Factors. Currently he is the chai

An introduction to a rational development of transverse stability criteria for surface ships is presented in this paper. The development is based on a probabilistic analysis of the uncertainties associated with the design parameters involved in determining the transverse stability. Reliability methods are used for assessing and determining transverse stability of ships. These reliability methods address the uncertainties associated with the basic design variables that are involved in stability assessment and design. The sources of uncertainty in stability variables are presented, uncertainties associated with these basic random variables are summarized, different reliability assessment methods are described, a case study that shows the computation procedure using some of these methods is discussed for illustration purposes, and finally, conclusions and recommendations for further work in this area are presented.

关键词： Naval vessels

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developing a prototype concurrent design tool for composite topside structures

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NAVAL ENGINEERS JOURNAL 1997年第3期109卷 279-290页

作者： dirlik, S Hambric, S Azarm, S Marquardt, M Hellman, A Bartlett, S Castelli, V Steve Dirlik:began his career at the Naval Surface Warfare Center Carderock Division in 1981 as an aerospace engineer co-op student. He completed his bachelor of science degree in aeropace and ocean engineering from Virginia Polytechnic Institute and State University in 1985 and his master of science degree in aerospace engineering from the University of Maryland in 1990. Mr. Dirlik recently completed a master of science program in applied physics at The Johns Hopins University and currently works in the Radar Cross Section and Target Physics Branch of the Signatures Directorate at the Naval Surface Warfare Center Corderoke Division. He has worked on Navy low observable programs since 1990. Stephen Hambric:is a research associate at the Applied Research Laboratory at The Pennsylvania State University. He received his B. S. and M.S. degree in mechanical engineering from Virginia Polytechnic Institute and State University and his D. Sc. in mechnical engineering from the George Washington University. He has worked on several computer aided multidiscikplinary design and optimization projects over the years including an automated propeller design system and a structural acoustic optimization capability. Dr. Shpour Azarm:is currently working as an associate professor with the Design and Manufacturing Group of the Department of Mechanical Engineering at the University of maryland at College Park. Dr Azarm's expertise is in the areas of optimization-based designed and concurrent design and optimization of multidisciplinary systems. He was a consultant at Black & Decker Corporation (summer 1996) and worked as a Navy senior summer faculty fellow (summer 1995) and a NASA summer faculty fellow (summer 1994). He was a visiting scientist at NASA Langley Research Center for Multidisciplinary Analysis and Applied Structural Optimzatiom at the University of Siegen in Germany (spring 1992) and the Design Institute of the Technical University of Denmark (summer 1990). Dr Azarm was an associate technical editor of the ASME Jour

A prototype concurrent engineering tool has been developed for the preliminary design of composite topside structures for modern navy warships. This tool, named GELS for the Concurrent Engineering of Layered Structures, provides designers with an immediate assessment of the impacts of their decisions on several disciplines which are important to the performance of a modern naval topside structure, including electromagnetic interference effects (EMI), radar cross section (RCS), structural integrity, cost, and weight. Preliminary analysis modules in each of these disciplines are integrated to operate from a common set of design variables and a common materials database. Performance in each discipline and an overall fitness function for the concept are then evaluated. A graphical user interface (GUI) is used to define requirements and to display the results from the technical analysis modules. Optimization techniques, including feasible sequential quadratic programming (FSQP) and exhaustive search are used to modify the design variables to satisfy all requirements simultaneously. The development of this tool, the technical modules, and their integration are discussed noting the decisions and compromises required to develop and integrate the modules into a prototype conceptual design tool.

关键词： Warships

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