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Conflicting purchasers’ and users’ appeal toward a design goal determining children and parent’ purchasing decision: a case of toy packing design

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Procedia - Social and Behavioral Sciences 2010年 5卷 1357-1361页

作者： Wichanat Tiwasing Nopadon Sahachaisaeree Arch.D. Program in Multidisciplinary Design Research Faculty of Architecture King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand Assoc. Prof. Ph.D. program in Multidisciplinary Design Research King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand

Conflicting design goals for users who are not purchasers such as toys and baby products is obviously a greater challenge for packaging design. Using computer game as a case study, this research derives an optimal design strategy to respond to the conflicting goals between that of users and purchasers. In the present initial stage of research tool development, the study found that a number of contradictory on preferences between children and parents existed. Most research tools are proved valid with small flaw to be corrected. Additional indicators on perceived affordance, safety, and value should be added for comparison reasons.

关键词： Factor of children’ visual perception visual perception worthwhile psychology and the confidence of a parents factor of package design image

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An analysis of mockup cost effectiveness to verify the accuracy of stimuli approach: a case study of interior design for VIP in-patient rooms (single)

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Procedia - Social and Behavioral Sciences 2010年 5卷 1251-1256页

作者： Suthape Limbuddha-augsorn Nopadon Sahachaisaree Ph.D. Candidate Graduate Program in Multidisciplinary Design Research Faculty of Architecture King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand Assoc. Prof. Ph.D. program in Multidisciplinary Design Research Faculty of Architecture King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand

Mockup is a scale or full-sized model that used for demonstrating and evaluating the functionality of a design. It is only in-plemented in a large project that having similar room patterns to reduce the risk of poor design. This research is to identify the corelationship between the number of rooms (or the project size) and the mockup investment cost to find the decision-making point. The research methodology is to build the perspective picture of VIP in-patient rooms as the Stimuli approach and build the same realistic full-sized rooms as the mockup then applying the systematic research implication to learn and synthesize the results to investigate the functionalities, environmental perceptions and cost-benefits ratio in order to evaluate the corelationship between the cost effectiveness and the estimated optimum number of rooms. In addition, data collection from the same hospital staffs, patients, and other service receivers will be conducted by questionnaire survey and close observation. The data will be complied vis-à-vis the results from mockup and stimuli methods to establish the decision-making baseline.

关键词： Mockup stimuli spatial

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Seasonal Retail Franchise Identity and Its Spatial Functional design: A Case Study on Ang-Kee's Snack Kiosk

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Procedia - Social and Behavioral Sciences 2012年 36卷 540-544页

作者： Niphawan Sunthonovard Nopadon Sahachaisaeree Graduate Program in Faculty of Arts in Interior Design Management Bangkok University Rama 4 Road Klong-Toey Bangkok 10110 Thailand Program in Multidisciplinary Design Research King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand

Retail business has the environment reflect their unique identity. This research thus aims, firstly, to study the unique corporate retail identity. Secondly, it aims to examine the, type of product, sale activities, and storage system toward spatial needs of the sale environment. Finally, the research investigates the physical appearance conveying seasonal identity and meaning responsive to purchasers’ perception towards the final design guideline recommendation. The research anticipates that the case study could find a pattern of how people perceive and react to the built environment, and it could also reveal a proper research methodology to reveal environment and behavior pattern.

关键词： Seasonal retail franchise identity snack kiosk spatial functional design Chinese seasonal food

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Corporate strategy as design orientation of spatial function and environmental identity: a case of Kasikorn Bank's branch office in Bangkok

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Procedia - Social and Behavioral Sciences 2010年 5卷 1294-1300页

作者： Thuckavadee Sthienrapapayut Nopadon Sahachaisaeree Faculty of Interior Design Management Bangkok University Bangkok Thailand Assoc. Prof. Ph.D. program in Multidisciplinary Design Research King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand

Recent literatures empirically proved that spatial arrangements, interior ambient environment and architectural legibility are features reflecting corporate distinctiveness. This study endeavors to examine the linkage between corporate strategic orientation and its environmental design as corporate identity, focusing on visual and spatial design features. The objectives of the research are to study factors determining the design which conveys the corporate strategies, to investigates clients’ perceptions vis-a-vis the existing corporate design and finally, establish the relationship between the environmental identity design and corporate strategies. Furthermore, the process within which the design is derived.

关键词： Environmental identity corporate strategic spatial perception

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Graphical design features responding to tourist mapping need: a case of Bangkok's maps for foreign tourists

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Procedia - Social and Behavioral Sciences 2010年 5卷 1226-1231页

作者： Cholthicha Sarikanon Nopadon Sahachaisaeree Graduate Program in Industrial Design Technology Faculty of Industrial Design Education King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand Assoc. Prof. Ph.D. program in Multidisciplinary Design Research King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand

The primary purpose of graphic map design was to determine the factors for each types of map that can meet the demand of the tourists who are different in their destination. The graphic map factors enable us to know the target group and type of map they used that provides the accurate information corresponding to their actual need. Methodologically, the simulation viewing questionnaires were used to examine the opinion and need of the tourists whose interest was different with the type of map they used. In case study, the sample included the foreign tourists in Bangkok territory. This paper examined the graphic map design factors that meet the tourist's need. The results are expected to be used as useful guidelines for map design that satisfies the tourists in context of Thai social and cultural environment that can be recognized at international level. It's not only useful to those tourists, but also to general people.

关键词： Graphical design tourist map tourist map design

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Factors determining window display conveying merchandise's Positioning and style: a case of shopping mall clothing display targeting undergraduate students

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Procedia - Social and Behavioral Sciences 2010年 5卷 1236-1240页

作者： Kanokwan Somoon Nopadon Sahachaisaeree Graduate Program in Industrial Design Faculty of Industrial Design Education King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand Assoc. Prof. Ph.D. program in Multidisciplinary Design Research King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand

Window displays, as a part of selling strategies, not only convey the type and positioning of mechanize, but also the promotional strategies and corporate images. The study uses window displays for clothing to examine patterns, selling strategies, merchandize types, and target groups. It investigates the effects of design elements on the customers’ perceptual responding to configurations. The theoretical framework bases on marketing concepts, visual perception principles, Gestalt psychology, and design's principle and elements. Sixty undergraduates, ages 18-23, participated as research subjects. Results derive a design guideline for window displays towards the designated type of intended perception for the particular group.

关键词： Window displays clothing display corporate strategies corporate images design guildline

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Urban Elements Determining District Discernment: A Case of Young Urbanites’ Perception on Bangkok's Distinctive Functional Districts

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Procedia - Social and Behavioral Sciences 2012年 38卷 334-342页

作者： Abhirak Sobute Nopadon Sahachaisaeree Graduate Program in Urban and Regional Planning King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand Program in Multidisciplinary Design Research King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand

Physical environment of urban centres often conveys different message to visitors and dwellers. Psychological processes–perception, cognition, and recognition–guide dwellers and strangers to perceive and act on the particular district's functionality differently. This research attempts to identifies features embodied the physical environment conveying the district functionality. The research tools are specially designed to investigate the perception and recognition of young urbanites on the differentiations of five major districts in Bangkok. Questionnaires with visual stimuli are used to inquire information from undergraduate students. The study aims to derive the urban features conveying district message and propose the design guidelines.

关键词： Urban physical features cognition and recognition of environment youth's perception urban design guidelines

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Redesigning a college-wide multidisciplinary engineering design program at RIT

Redesigning a college-wide multidisciplinary engineering des...

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114th Annual ASEE Conference and Exposition, 2007

作者： Walter, Wayne Webb, Jeffrey Smith, Mark DeBartolo, Elizabeth Bailey, Margaret Slack, George Rochester Institute of Technology United States Department of Mechanical Engineering RIT United States Engineering Modeling and Simulations Group Southeast Division of Applied Research Associates Programs Rochester Institute of Technology United States United States Engineering Honors Program United States Multidisciplinary Capstone Design Leadership Team United States Senior Design and Digital Systems United States Xerox Corp Bosch Corp. United States

Since 2002, the Kate Gleason College of Engineering (KGCOE) at the Rochester Institute of Technology (RIT) has seen its multidisciplinary Senior design (MSD) program grow from a small pilot project into a college-wide initiative, involving four departments and almost 400 students annually. While subtle adjustments have been made each year, a major redesign effort was undertaken prior to the 2006 academic year to improve program alignment with departmental objectives, to improve delivery efficiency and effectiveness, and to improve student and faculty satisfaction. The project definition process was overhauled to focus on the definition of related projects within a set of disciplinary "tracks," consistent with academic programs and faculty interests. Emphasis was placed on development of reusable and scalable platforms to lay the foundation for future project extensions, and to encourage cross-project and cross-department collaboration. To reduce startup time normally associated with student projects, day-long workshops were developed for the first four weeks that forced intense focus on customer requirements, engineering specifications, and concept development and selection. The workshop structure and format further encouraged collaboration within and across teams. Lastly, a Wiki-based online environment was created to support knowledge capture and emergent collaboration. This paper provides an overview of changes to the MSD program in three key areas: course delivery, project definition, and communications infrastructure. Attention is given to innovative approaches to challenges inherent in serving a large and diverse constituency with limited resources. © American Society for Engineering Education, 2007.

关键词： Curricula

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design elements communicate on issues of the environmental conscious concept

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Procedia - Social and Behavioral Sciences 2010年 5卷 1262-1266页

作者： Preechaya Krukaset Nopadon Sahachaisaeree Arch.D. Program in Multidisciplinary Design Research Faculty of Architecture Thailand Department of Urban and Regional Planning Faculty of Architecture King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand

designing with the environmental conscious concept is important to businesses which must develop products and marketing strategies that not only address the needs of the consumers but also safeguard long-term interests of consumers as well as the society at large. Through the creation of unison on issues of the environmental conservation into design processes and focusing adjust consumption patterns. Encourage people to choose products and services that protect the environment. design management efforts involve long-term work in the background and involve different attributes determining the quality and identity of merchandize as one of the major competitive priorities because of design efforts has often inherent drivers for consumer's perception through optimizing design.

关键词： The physical environment design the environmental conscious concept consumer's perception

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Public toilet design criteria for users with walking disability in conjunction of universal design paradigm

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Procedia - Social and Behavioral Sciences 2010年 5卷 1246-1250页

作者： Waraporn Mamee Nopadon Sahachaisaeree Graduate student in Industrial Design Faculty of Industrial Design Education King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand Assoc. Prof. Ph.D. program in Multidisciplinary Design Research King Mongkut's Institute of Technology Ladkrabang Chalongkrung Road Ladkrabang Bangkok 10520 Thailand

This research aims to investigate problems and prospects leading to universal public rest room design for the mobility impaired to facilitate their accessibility and usability in the Thai anthropometric and behavioral contexts. The research examines the spatial barrier, the extent of mobility constraints, user's behavior, and the needs for enabling environment. By means of BME testing, the research endeavors to derive the spatial and dimensional solutions. Areas of interest to be explored include circulation areas for rest room access, major activity areas around the toilet bowl and lavatory, and spatial/height measurements for face/hand washing and teeth brushing activities.

关键词： Walking disability universal design public toilet design

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